dan houston & associates

What dan houston & associates does

Dan Houston & Associates is a professional services firm that delivers leadership coaching, management training, and diversity, equity, and inclusion (DEI) consulting. Founded in 1990 and now operating as a division of The 1750 Group, Inc., the firm is led by President and CEO Daniel Houston, who holds certifications in 25+ corporate training programs and is licensed through the John Maxwell Team as a trainer, speaker, and coach, with additional credentials including the Maxwell DISC Method and mentorship under John C. Maxwell and Christian Simpson.

The firm's core offerings include proprietary branded programs such as "Another Seat at the Table" and "Diversity Prime Training," Implicit Bias Training, DEI Audits and Assessments, EEO Compliance Training, leadership development curricula (including the "Everyone Communicates, Few Connect" workshop), one-on-one leadership coaching, and a library of executive briefs. Delivery is human-led and workshop- or keynote-based rather than platform-based, with no disclosed software, SaaS, or AI-enabled technology component. Geographic reach spans 12+ U.S. states and internationally into the Caribbean, Europe, Russia, and Japan.

The business model is a principal-led consultancy monetized through training engagements, keynote speaking, executive coaching, and DEI diagnostic/audit work sold to corporate, education, government (local, state, federal), and nonprofit clients. Pricing is engagement-based and not publicly disclosed. The firm is privately held with no disclosed funding, headcount, or financial data, making revenue scale inferable only through proxy benchmarking against comparable solo leadership/DEI practices.

Name

dan houston & associates

Legal name

The 1750 Group, Inc.

Website

https://danhoustonassociates.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Dan Houston & Associates is a principal-led consultancy providing leadership coaching, management training, and DEI consulting to corporate, education, government, and nonprofit clients across 12+ U.S. states and internationally, operating as a division of The 1750 Group, Inc.

Ownership category

akta.pro rank

Product category

Leadership Development and DEI Consulting Services

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

akta.pro secondary industries

DEI, Culture & Employee Engagement Training (BPACANAE), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• Leadership coaching services
• Diversity equity inclusion consulting
• EEO compliance training
• Organizational development consulting
• Executive leadership training

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Development and Training Services: Revenue is generated through professional development programs, leadership training workshops, and diversity & inclusion consulting engagements. Services include public workshops, private corporate training, and customized organizational development programs for business, education, and government clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

dan houston & Associates provides customized leadership coaching, management and staff training, and diversity, equity, and inclusion (DEI) consulting services for business, education, government, and nonprofit clients. Services include D&I training programs (Another Seat at the Table, Implicit Bias Training, Diversity Prime Training), organizational culture audits and assessments, EEO compliance training, one-on-one leadership coaching, and train-the-trainer programs, delivered through workshops, ongoing coaching engagements, and customized organizational development projects.

Product overview

Dan Houston & Associates (a division of The 1750 Group, Inc.) is a consulting firm offering a portfolio of professional development, leadership coaching, and diversity, equity, and inclusion training services. The core offerings include Another Seat at the Table (a comprehensive D&I training program), Implicit Bias Training, Diversity Prime Training, and Diversity, Equity and Inclusion Audits and Assessments. The company also provides Leadership Coaching and Leadership Development programs through partnerships with John Maxwell Group, including access to the John Maxwell Online Academy. Supporting these programs are Executive Brief resources covering topics such as creating inclusive workplaces, teamwork dynamics, communication power, and coaching benefits. The portfolio is structured as service-based training and consulting offerings rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Another Seat at the Table A comprehensive Diversity and Inclusion training program that satisfies SHRM and government compliance requirements, improves employee engagement, and mitigates the risk of EEO fines and legal action. Designed for employers and organizations seeking to build inclusive workplace culture.
• Implicit Bias Training Training focused on the four pillars of bias — perceptions, attitudes, behaviors, and attention — helping participants recognize and address unconscious biases that influence decision-making in the workplace.
• Diversity Prime Training A workshop fostering dialogue with tools for identifying and applying culturally relevant information to workplace issues, including non-verbal and para-verbal communications across cultural groups and cultural competence strategies.
• Diversity, Equity and Inclusion Audits and Assessments Organizational assessment services including gap analysis in fostering diversity and inclusion culture, confidential review of policies and procedures, and D&I training options for organizations.
• Leadership Coaching One-on-one leadership coaching services provided personally by Dan Houston, drawing on 30-plus years of experience, the John Maxwell methodology, and Christian Simpson mentorship, targeted at individual leaders and executives.
• Leadership Development and Training Professional development programs including access to the John Maxwell Online Academy and club-level professional development courses for organizational leaders and teams.
• EEO Compliance Training Training focused on Equal Employment Opportunity compliance requirements, anti-discrimination measures, and Title VII of the Civil Rights Act of 1964, aimed at helping employers maintain compliance and avoid EEO penalties.
• Everyone Communicates, Few Connect Workshop Workshop designed to improve engagement among all employees through communication skills development, drawn from the John Maxwell communication methodology.

Quantifiable outcome

• Companies with diverse workforce are 1.7 times more likely to become innovation leaders
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• John C. MaxwellcoreStrategic or Co-development PartnerDan Houston was personally mentored by John C. Maxwell and is a licensed John Maxwell trainer, speaker, and coach. The partnership provides access to the John Maxwell leadership methodology, training programs, and the John Maxwell Online Academy.
• Christian SimpsoncoreStrategic or Co-development PartnerDan Houston was personally mentored by Christian Simpson as part of his professional development in leadership coaching and diversity consulting.
• The 1750 Group, Inc.coreOthersDaniel Houston & Associates operates as a division of The 1750 Group, Inc., which serves as the parent company. The firm also references The 1750 Group Inc./Daniel Houston & Associates interchangeably in their business operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cook Ross: Cook Ross provides diversity, inclusion and cultural-competence consulting, training and organizational development. Its practitioner-led, customized services and D&I focus closely match Dan Houston & Associates' leadership, compliance and culture work.
• Paradigm: Paradigm provides diversity, equity and inclusion strategy, training and measurement to organizations. It is comparable because it sells organizational inclusion and culture-change programs to employers and institutions, similar to Dan's audits, workshops and coaching.
• ReadySet: ReadySet offers diversity, equity and inclusion strategy, training and inclusive-culture consulting. Its direct delivery to employers and institutions overlaps with Dan's customized D&I programs and EEO compliance work.
• LifeLabs Learning: LifeLabs Learning provides management, leadership and communication training through workshops and coaching. It is comparable through its professional-development delivery and leadership coaching, although its offering is broader and less DEI-specific.
• The Diversity Movement: The Diversity Movement supplies DEI training, content and consulting to organizations. Its content-led inclusion and compliance-oriented offerings are comparable to Dan's executive briefs, workshops and EEO training.
• National Diversity Council: The National Diversity Council provides diversity training, conferences, certification and organizational inclusion programs. It overlaps with Dan's DEI training, compliance and leadership-development work for employers, institutions and public-sector audiences.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with leadership development, culture and human-capital capabilities. It is a broad incumbent that competes for leadership-development and organizational-change budgets, though it is substantially larger and more diversified.
• Deloitte: Deloitte provides human-capital, DEI, change-management and leadership consulting. It is comparable at the broad professional-services level, with substantially greater scale and a wider service portfolio.
• FranklinCovey: FranklinCovey provides leadership and organizational training, coaching and consulting. It competes in the same professional-development and leadership-coaching category, but serves a much larger market through standardized programs.

Others

• John Maxwell Group: John Maxwell Group is the leadership methodology and training network underlying the Maxwell programs Dan Houston & Associates uses. It is an affiliated ecosystem peer rather than a direct competitor, but it is highly relevant to the firm's leadership-development positioning and distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-1750-group-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dan houston & associates