What Cura Pleje does

Cura Pleje is a Danish for-profit private company that delivers home care, personal care, nursing, and practical assistance services to individuals receiving municipal care in Denmark. The company operates within Denmark's regulated municipal care system, in which Danish kommuner (municipalities) commission and fund care services for eligible residents, including elderly and disabled populations. Its service portfolio spans four functional categories — home care (hjælp i hjemmet), personal care (personlig pleje), nursing (sygepleje), and practical assistance (praktisk bistand) — suggesting it is positioned as a full-scope community care provider rather than a single-modality specialist. The company is privately held, has no disclosed parent organization or investor base, and maintains a web presence at curapleje.dk.

The input data does not disclose headcount, revenue, pricing model, ownership structure, management team, geographic footprint beyond Denmark, partnerships, certifications, or technology stack. The company website returned only a loading/verification page rather than substantive content, limiting any deeper extraction of platform architecture, digital tooling, or proprietary care delivery systems. As a result, the business model can only be characterized at a structural level: revenue is most likely generated through municipal framework agreements or direct service contracts with one or more Danish kommuner, with pricing and volumes governed by public-sector procurement rather than direct-to-consumer billing. The absence of disclosed customers, awards, M&A activity, or funding rounds indicates that Cura Pleje is either an early-stage or small-scale private operator, or that public information is simply not aggregated in available sources.

Name

Cura Pleje

Website

https://curapleje.dk

Company type

Private

Operating status

Operating

Short description

Cura Pleje is a Danish private company that delivers home care, personal care, nursing, and practical assistance services to individuals receiving municipal care in Denmark, operating within the regulated kommune-funded care system.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

In-Home Personal Hygiene Support (Non-Medical) (HSABABAI)

Keywords

• Home care services
• Personal care assistance
• Nursing care
• Municipal care services
• Practical home assistance

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Cura Pleje provides home care, personal care, nursing, and practical assistance services to individuals receiving municipal care in Denmark. The company delivers in-home support that helps clients with daily living activities within their own residences.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care
• Personal Care
• Nursing
• Practical Assistance

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• PrivatPleje: PrivatPleje is a Danish private home-care provider focused on personal and practical assistance. It directly overlaps with Cura Pleje's delivery of non-medical support to people receiving care services in their homes.

Broad incumbents

• Attendo: Attendo is a large Nordic care provider offering services for older people and other care-dependent populations, including community-based and home-care models. Its larger footprint and municipal-care orientation make it a relevant scale benchmark for Cura Pleje.
• Ambea: Ambea operates care services across the Nordic region for older adults and people with functional or support needs. Its mix of individual support and broader care operations is comparable to Cura Pleje's community-based care model, although Ambea has a much wider portfolio.
• Humana: Humana provides individual and family support services in the Nordic market, including assistance for people with disabilities and other care needs. Its community-based support model is comparable to Cura Pleje's personal and practical home-care offering.

Emerging players

• Team Olivia: Team Olivia delivers personal assistance, staffing, and support services across the Nordic region, including care delivered in clients' homes and local communities. It overlaps with Cura Pleje's people-centric support model but may place greater emphasis on staffing and coordination.

Regional players

• Curato: Curato is a Norwegian private health and care provider with home-based nursing, rehabilitation, and care services. It is comparable through its combination of community care and public or municipal service demand, although it primarily serves the Norwegian market.
• Ecura: Ecura provides health, care, and support services in Norway, including assistance that can be delivered in users' homes. Its service model and exposure to publicly commissioned care needs are comparable to Cura Pleje despite the different national market.

Others

• Falck: Falck is a large Danish health, assistance, and emergency-services provider with capabilities adjacent to Cura Pleje's nursing and practical support activities. The comparison is thematic and service-adjacent rather than a direct home-care specialization.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/cura-pleje

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cura Pleje