What clipa theater does

Clipa Theater is a Tel Aviv-based, registered Israeli non-profit (ע"ר) founded in 1995 by Idit Herman and Dmitry Tyulpanov (1966-2015). It operates as a visual and physical theater ensemble specializing in a self-described 'Total Theater' methodology in which performers control all production elements, including movement, set design, costumes, sound, lighting, and direction, producing multi-disciplinary work that fuses theater, dance, design, music, and movement. Its product portfolio spans four categories: ensemble group shows (e.g., 'Dirt', 'Deep Shit', 'Kipuy', 'Between Clothes'), children's shows (e.g., 'Chocolate Strawberry Hills in Pelah', 'Sounds in a Jar', 'Ma?'), guest productions featuring external artists, and educational workshops led by Idit Herman.

The company monetizes through three primary streams: direct ticket sales via clipa.co.il and the Smarticket third-party platform, paid workshops priced at 950 ILS for four sessions (16 hours total), and studio rental at its Harav Kook Street 37 location. Distribution combines an owned studio in a converted Tel Aviv synagogue with venue partnerships (Tel Aviv Museum of Art, Tzomet Center for Culture and Art in Herzliya, Suzanne Dellal Centre) and an international festival circuit spanning Japan, Poland, the Czech Republic, and Korea. The customer base includes general theatergoers, families attending children's shows, performing arts professionals attending workshops, and neurodivergent audiences served through the 'The Sensitive Note' (התו הרגיש) accessibility partnership with Mekomot Shomrim Association. The company is currently in a transition phase, with a planned relocation from the Harav Kook Street studio marked by a 'Leaving Clipa' farewell festival.

Name

clipa theater

Legal name

תיאטרון מחול קליפה (ע"ר)

Website

https://clipa.co.il

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Clipa Theater is a Tel Aviv-based non-profit visual and physical theater ensemble founded in 1995 that produces 'Total Theater' performances, children's shows, guest productions, and training workshops for general audiences, families, performing arts professionals, and neurodivergent communities in Israel and internationally.

Ownership category

akta.pro rank

Product category

Performing Arts / Visual Theater

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Dance Companies (711120)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Fringe & Experimental Performing Arts (MPAGABAI), Children’s & Youth Theatre (MPAGABAE)

Keywords

• Visual theater performances
• Physical theater ensemble
• Performance art workshops
• Children's theater productions
• Accessible theater programs

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from theater performances, children's shows, and guest productions sold directly through the website and at venues.
2. Workshop Fees: Performance art workshops and training programs (950 ILS per 4-session workshop, 16 hours total).
3. Venue Rentals: Rental of their studio space at Harav Kook 37, Tel Aviv, to other artists and groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Clipa Theater is a non-profit visual and physical theater ensemble that produces original theatrical performances combining dance, design, music, and movement. The company creates and sells group ensemble shows, children's productions, guest artist collaborations, and performance art workshops, with multi-disciplinary performers controlling all production elements under its "Total Theater" methodology.

Product overview

Clipa Theater is a visual and physical theater ensemble based in Tel Aviv, Israel, founded in 1995 by Idit Herman and Dmitry Tyulpanov. The company produces a diverse portfolio of theatrical performances organized into four main categories: (1) Group Shows - main ensemble performances combining theater, dance, design and music in a 'Total Theater' approach; (2) Children's Shows - family-friendly productions including circus, musical theater, and interactive performances; (3) Guest Shows - collaborative works featuring invited external artists; and (4) Workshops - educational programs in performance art techniques. The company's signature productions include 'Dirt' (pottery and contortion), 'Latago' (immersive liberation experience), 'Yofi' (ecstatic vocal performance), 'ALTAR' (improvisational dance), and 'Deep Shit' (comedic performance-workshop). Over its nearly 30-year history, Clipa has created dozens of productions including 'Deus Ex Machina,' 'Orpheus,' 'Paradize,' and 'Salto Mortale,' collaborating internationally with artists from Japan, Poland, Russia, and beyond. The theater also runs the 'Sensitive Ticket' (התו הרגיש) program providing accessibility services for neurodiverse audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Shows (מופעי הקבוצה) Main ensemble theatrical performances by Clipa Theater's resident company, featuring physical theater, dance, and visual performance art under the company's Total Theater methodology. Targeted at general adult audiences attending performances in Tel Aviv and partner venues.
• Children's Shows (הצגות ילדים) Family-friendly theatrical productions for children, including circus performances, musical shows, and interactive storytelling. Targeted at families with children attending shows at the Tel Aviv studio and touring venues.
• Guest Shows (מופעי אורחים) Collaborative performances featuring external artists and companies invited to perform at Clipa Theater. Targeted at theatergoers seeking a broader contemporary performance repertoire at the Tel Aviv studio.
• Performance Art Workshop with Idit Herman Intensive 4-session workshop (16 hours total) teaching performance art techniques including movement theater, physical theater, visual theater, and puppetry. Priced at 950 ILS. Targeted at performing arts professionals and pre-professional artists seeking advanced training.
• Latago - The Art of Liberation Immersive performance experience leading audiences through seven gates of liberation via live electronic music, singing, performance, dance, and design. Co-produced with Tzomet - Center for Culture and Art in Herzliya. Targeted at adult audiences seeking immersive theatrical experiences.
• Yofi (יופי) Ecstatic vocal performance combining performance art, classical singing, electronic music, and movement, hosted at Tel Aviv Museum of Art within the museum's permanent exhibition of Israeli art. Targeted at contemporary art and museum audiences.
• Dirt Performance combining pottery and contortion examining concepts of divinity through physical artistry and clay manipulation. Targeted at adult audiences interested in physical and visual theater.
• Deep Shit (דיפ שיט) Comedic performance and workshop exploring societal attitudes toward bodily functions and honesty, with live poetry and music. Targeted at adult audiences seeking comedic performance art.
• Ma? (What?) / מה? Circus performance for children exploring existential questions through acrobatics, wordplay, and object theater. Targeted at families and children attending children's programming.
• Sounds in a Jar (צלילים בצנצנת) Children's theater production about a boy named Yoni who loves sounds, featuring original sound design and digital surprises. Targeted at families with young children.
• Chocolate Strawberry Hills in Pelah (הרי תות שוקו בפלה) Musical Western for children ages 4-10 about a boy named Bobi chasing his dreams, with live music and puppets. Targeted at families with children aged 4-10.

Quantifiable outcome

• Awarded Landau Prize 2009 and multiple other national/international awards

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Teatr Strefa Ciszy (Poland)coreStrategic or Co-development Partner · 1 January 2008International co-production of 'Salto Mortale' - a dark circus act for six pianos and twelve performers, created as part of the Polish Year celebrations in Israel. Collaboration between Zone of Silence Theater from Poznan and Clipa Theater.
• Session House (Tokyo, Japan)coreStrategic or Co-development PartnerOngoing collaboration with the Tokyo venue for performances and co-productions. Japanese co-productions include 'Exploded Views' (2003), 'K' (2009), and 'Orpheus' (2006).
• Teatr Novogo Fronta (Czech Republic)minorStrategic or Co-development PartnerCollaboration on 'With Unarmed Forces' (2013), a physical, mental and experimental theater piece.
• Korean Cultural MinistryminorStrategic or Co-development PartnerWinner of 2012 competition for contemporary choreography plan.
• Mekomot Shomrim AssociationcoreStrategic or Co-development PartnerPartnership for 'The Sensitive Note' (התו הרגיש) - accessibility initiative providing neurodivergent-friendly performances with sensory accommodations.
• The British CouncilminorStrategic or Co-development PartnerSupport for international collaborative productions.
• The Clore Israel FoundationminorStrategic or Co-development PartnerFoundation supporting Israeli cultural projects and collaborations.
• Tzomet - Center for Culture and Art (Herzliya)coreStrategic or Co-development PartnerCo-production partnership for 'Latago' - a unique immersive experience where audiences move through the venue in two groups on reverse routes. Tzomet serves as co-producer and venue.
• Tel Aviv Museum of ArtcoreStrategic or Co-development PartnerVenue hosting performances including 'Yofi' - an ecstatic vocal performance presented within the museum's permanent exhibition of Israeli art.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Inbal Pinto & Avshalom Pollak Dance Company: Israeli visual and physical dance-theater company producing boundary-crossing performance works. Most comparable to Clipa in scale, geographic base, and multi-disciplinary performance approach blending dance, design, music, and theatrical storytelling.
• Vertigo Dance Company: Israeli contemporary dance company based in Jerusalem producing original physical-theater works. Comparable to Clipa in its emphasis on original choreography, physical performance, and a resident ensemble model within the Israeli cultural ecosystem.
• Complicité: UK-based physical theater company internationally recognized for pioneering visual and devised theater. Comparable to Clipa in its Total Theater ethos where performers and directors control all elements of production, and in its emphasis on physical storytelling over text-based drama.
• DV8 Physical Theatre: UK-based dance-theater company producing physically demanding, conceptually driven works. Closely aligned with Clipa's approach to fusing dance, theater, and provocative thematic content with a small ensemble of multi-disciplinary performers.
• Pilobolus: US-based dance-theater company famous for visually inventive, ensemble-constructed performances. Comparable to Clipa in its collaborative creation model, emphasis on physical visual storytelling, and touring-based revenue structure.
• MOMIX: US-based dance-theater company producing illusionistic, visually driven works combining dance, light, and design. Comparable to Clipa's emphasis on integrating movement with visual and design elements as part of a unified performance experience.

Broad incumbents

• Batsheva Dance Company: Israel's flagship contemporary dance company, much larger than Clipa and operating a broader repertory and touring footprint. Comparable as an Israeli-based live performance company in the same cultural ecosystem, though its scale and institutional status are significantly greater.

Regional players

• Gesher Theatre: Israeli theater company based in Jaffa producing multilingual and original productions. Comparable as an Israeli-based non-profit theater company operating at a similar scale, though its artistic approach is more text-based than Clipa's physical-theater focus.
• Khan Theatre and Dance: Israeli theater company known for blending drama with physical performance and international influences. Comparable as a Tel Aviv-based resident ensemble producing original theater, with overlapping artistic ambitions though a different stylistic emphasis.

Others

• Suzanne Dellal Centre for Dance and Theatre: Israel's premier venue and ecosystem hub for contemporary dance and theater. Comparable as a key Israeli institutional platform where Clipa performs and from which it draws audiences, though it is a venue/presenter rather than a producing ensemble.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/clipatheater
• Facebookfacebook.com/clipatheater
• Instagraminstagram.com/clipatheater

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clipa theater