conselho britanico
British Council is the UK's international organization for cultural relations and educational opportunities, operating in Brazil since the 1930s to deliver English proficiency testing (IELTS, Aptis), online English courses, CEFR-aligned school assessments, and cultural exchange programs connecting Brazilian learners and institutions with the UK.
- Company typePrivate
- Founded1934
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What conselho britanico does
The British Council is the United Kingdom's international organization for cultural relations and educational opportunities, founded in 1934 and operating in Brazil for decades as a non-departmental public body and registered UK charity (England & Wales 209131; Scotland SC037733). Its Brazil-facing operation, British Council Brasil, delivers English language assessment and education, cultural exchange programs, and international education services connecting Brazilian learners, educators, and institutions with the UK.
The product portfolio centers on globally recognized English proficiency tests—IELTS (Academic, General Training, UKVI), IELTS Online, IELTS One Skill Retake, and Aptis for organizations—alongside CEFR-aligned school assessments for ages 9-18 (Primary, Secondary, Upper Secondary English Tests). Learning products include English Online (100% online classes with specialized teachers and AI-driven personalization), EnglishScore Tutors (private online lessons), Corporate English Solutions, and free LearnEnglish websites and apps. Revenue mechanics span per-test fees (IELTS Academic/General Training at R$1,360; IELTS for UKVI at R$1,500; Life Skills at R$1,000), monthly subscriptions (English Online, IELTS Ready Premium), and professional services for teacher development and institutional consulting.
The British Council engages with 50M+ teachers and students globally each year, administers 2M+ exams annually, and operates in 140+ countries. In Brazil, distribution runs through five physical test centers (São Paulo, Rio de Janeiro, Brasília, Recife, Campinas), the six-tier IELTS Partnership Programme with channel partners (CNA Idiomas, Colégio Etapa, Casa Thomas Jefferson, IBEU, TravelMate), institutional partnerships for Aptis delivery, and self-serve online registration. Beyond testing, the organization runs cultural programs (UK/Brazil Season of Culture 2025-2026 with 100+ events, Programa Plural, ASA), STEM and teacher education initiatives (STEM Education Hub, Codifica+, ELT Week Brazil, Teaching for Success), and scholarship programs (Chevening, Alumni UK Grant up to £5,000), with the British Council receiving UK government grant-in-aid funding supplemented by earned exam and course revenue.
conselho britanico firmographics
Firmographics- Name
- conselho britanico
- Legal name
- The British Council
- Website
- https://britishcouncil.org.br
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Short description
- British Council is the UK's international organization for cultural relations and educational opportunities, operating in Brazil since the 1930s to deliver English proficiency testing (IELTS, Aptis), online English courses, CEFR-aligned school assessments, and cultural exchange programs connecting Brazilian learners and institutions with the UK.
- Ownership category
- akta.pro rank
conselho britanico industry classification
Industry- Product category
- English Language Assessment and Education Services
- NAICS
- Exam Preparation and Tutoring (611691), Language Schools (611630), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep (EDANABAC)
- akta.pro secondary industries
- English Language Schools (ESL/EFL) (EDAIAEAB), English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.) (EDAAACAJ)
Keywords
Where conselho britanico is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
conselho britanico business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- English Proficiency Exams: Revenue from administering standardized English tests including IELTS (Academic, General Training, UKVI), Aptis for organizations, and school assessments. Exam registration fees charged per test.
- Online English Courses: Revenue from online English language courses including English Online (private and small group classes with specialized teachers), corporate English solutions, and EnglishScore Tutors (private online lessons).
- Test Preparation Materials: Sale of preparation materials and resources for IELTS and other English proficiency tests including IELTS Ready Premium subscription.
- Educational Services and Consulting: Teacher development programs, educational consulting, and institutional solutions for schools and universities seeking to improve English teaching systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | IELTS for UKVI (computer-based) - 1,500 BRL |
| One time/ perpetual license | Pay-as-you-go | IELTS for UKVI Life Skills A1 and B1 - 1,000 BRL |
| One time/ perpetual license | Pay-as-you-go | IELTS Academic or General Training (computer-based) - 1,360 BRL |
| Freemium | Monthly | Free learning resources |
| Subscription | Monthly | English Online courses |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
conselho britanico product offering
Product offeringCore offering
The British Council is the UK's international organisation for cultural relations and educational opportunities. It administers internationally recognised English proficiency tests (IELTS, IELTS for UKVI, Aptis, and school-based English assessments), delivers online English language courses and corporate English training solutions, runs teacher professional development programs, and operates cultural exchange and scholarship initiatives connecting Brazil and the United Kingdom.
Product overview
The British Council in Brazil operates as a multi-product educational and cultural services organization, centered on English language learning and assessment. Its core products include IELTS and Aptis English proficiency tests, the English Online course platform with AI-driven personalization, EnglishScore Tutors for private online lessons, and Corporate English Solutions for organizations. Supporting products include school assessment tools (Primary, Secondary, and Upper Secondary English Tests) aligned to CEFR levels, and LearnEnglish digital resources. The portfolio extends through cultural programs like the UK/Brazil Season of Culture 2025-2026, diversity initiatives (Programa Plural, ASA music program), STEM education projects (STEM Education Hub, Codifica+), women in science programs, and scholarship initiatives (Chevening, Alumni UK Grants). The offering functions as an integrated ecosystem where English testing and learning services reinforce each other, while cultural and educational programs build broader connections between Brazil and the UK.
Differentiator
Problem solved
Functional benefit
Brands
- Programa Plural: Program celebrating diversity and placing LGBTQI+ creativity, experimentation, co-creation and advocacy in the spotlight
- ASA - Arte Sônica Amplificada
- English Assessment for Schools
- Women in Science (Mulheres na Ciência)
- STEM Education Hub
- IELTS
- LearnEnglish
Products and services
- IELTS (International English Language Testing System) The world's most popular English proficiency test, accepted by over 12,500 organizations in 140 countries for study, work, and immigration purposes. Available in Academic and General Training versions, offered both computer-based and on-paper.
- IELTS for UKVI (UK Visas and Immigration) IELTS test approved by UK Visas and Immigration for visa applications, available in computer format and Life Skills versions (A1, A1, B1) for different visa categories.
- Aptis Flexible and secure English proficiency assessment for organizations, trusted by governments and organizations in over 85 countries to validate and elevate English language standards.
- English Online 100% online English course with specialized teachers, combining private and small group online classes available 24 hours a day, 7 days a week, with AI-driven personalization.
- EnglishScore Tutors Personal online English tutoring service providing one-on-one lessons to help learners achieve their English language goals.
- Online Corporate English Solutions English language, communication skills, and assessment solutions for companies, government institutions, and educational organizations.
- LearnEnglish Websites and Apps Free English learning materials including games, videos, audio content, and interactive activities available through websites and mobile applications.
- Primary English Test English assessment for students aged 9-12 (pre-A1 to B1 CEFR levels), using scenario-based animations to engage young learners at the end of elementary school.
- Secondary English Test English assessment for students aged 13-16 (A1 to B2 CEFR levels), evaluating four language skills plus grammar and vocabulary, with results available within 48 hours.
- Upper Secondary English Test English assessment for students 16+ (A1 to C2 CEFR levels), including IELTS Academic preparation for university admission and career advancement.
- University and Professional Exams Internationally recognized professional and university examinations administered by British Council Brazil, enabling career development and academic advancement.
- IELTS Partnership Programme Membership program for organizations that register and prepare candidates for IELTS, available in six levels (Bronze, Silver, Gold, Diamond, Platinum, Platinum Plus) with benefits including professional support, learning resources, and marketing materials.
- Teaching for Success Professional development framework for English teachers providing resources aligned with Continuous Professional Development standards for language educators.
Quantifiable outcome
- 2 million+ people take British Council exams annually
- +3 more outcomes
Companies that use conselho britanico
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
conselho britanico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
conselho britanico partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Macmillan EducationflagshipLandmark partnership through Advancing Achievement programmes allowing education institutions to offer leading English courses from Macmillan Education alongside British Council's learner achievement assessments. Combined 270 years of experience reaching millions of learners in hundreds of countries.
- Oi FuturocorePartnership for multiple programs including ASA (Arte Sônica Amplificada) supporting women in music industry, and Órbita platform for teacher professional development.
- CNPq, MCTI, Ministério das Mulheres, CAFcorePartners in Prêmio Mulheres e Ciência (Women and Science Award) launched in November 2024 to highlight women's contributions to science, promoting inclusive environment in science, technology and innovation. British Council supports the Mérito Institucional category.
- Instituto Guimarães Rosa (IGR)flagshipGovernment organization for Brazilian cultural diplomacy collaborating on Year of Culture Brazil/UK 2025-2026, featuring over 100 events celebrating cultural exchange between both countries.
- Lighthouse and Shesaid.socoreUK institutions partnering with British Council and Oi Futuro for ASA program (Arte Sônica Amplificada) to promote gender equity in Brazilian music industry.
- WME - Women's Music EventcoreCoordination partner for ASA 3rd edition program providing career development for women in music and sound industry.
- CNA IdiomascoreIELTS Partnership Programme member - authorized to register IELTS candidates in Brazil.
- Colégio EtapacoreIELTS Partnership Programme member in São Paulo - authorized to register IELTS candidates.
- Casa Thomas JeffersoncoreIELTS Partnership Programme member in Brasília - authorized to register IELTS candidates.
- IBEU (Instituto Brasil-Estados Unidos)coreIELTS Partnership Programme member in Rio de Janeiro - authorized to register IELTS candidates.
- Centro Paula SouzaminorPartner in GO UP educational journey program for vocational education development.
- Instituto PorvirminorPartner in Guide of Social Entrepreneurship in Education platform.
- TravelMate IntercâmbiocoreIELTS Partnership Programme member - authorized to register IELTS candidates across Brazil.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
conselho britanico competitors and assessment
Company assessmentDirect peers
- IDP Education: IDP Education co-owns IELTS with British Council and Cambridge Assessment, and is one of the two main administrators of IELTS test centers globally. It operates as the most direct peer in English proficiency test delivery, with overlapping service offerings to international students seeking UK, US, Australian, and Canadian study pathways.
- ETS (Educational Testing Service): ETS administers the TOEFL iBT, the primary global competitor to IELTS for university admission and English proficiency certification. ETS competes directly with British Council in test delivery, institutional acceptance, and preparation materials, and serves overlapping customer segments of international students and immigrants.
- Pearson PTE Academic: Pearson's PTE Academic is an AI-scored English proficiency test accepted by thousands of institutions and increasingly by UKVI for visa applications. It directly competes with IELTS on speed of results, AI-driven scoring, and accepted-by institutions, posing a credible threat in the same Brazil-focused test taker market.
- Cambridge Assessment English: Cambridge Assessment English is a co-owner of IELTS and offers competing English proficiency tests such as B2 First, C1 Advanced, and Linguaskill. It targets similar learner segments (university admission, employment, immigration) with overlapping product positioning in Brazil and globally.
Emerging players
- Duolingo English Test: Duolingo's on-demand, AI-proctored English Test is accepted by thousands of US and global universities and increasingly for visa purposes. It competes on price ($59 vs ~$270 for IELTS) and convenience, representing the most disruptive lower-cost alternative in the English testing market served by British Council.
- Wall Street English: Wall Street English is a global English language school franchise with Brazilian operations, offering adult English courses for personal and professional use. It competes with British Council's English Online and corporate English solutions for the same mid-market learner segments in Brazil.
Broad incumbents
- EF Education First: EF Education First is a large global English language training and study abroad operator with presence in Brazil, offering English courses, cultural exchange, and academic preparation. It competes with British Council's English learning products (English Online, EnglishScore Tutors) for corporate clients and individual learners.
- Kaplan International: Kaplan operates English language schools and test preparation programs globally, including in Brazil, with direct overlap to British Council's English learning and IELTS preparation offerings. It serves a similar corporate, academic, and individual learner customer base.
Others
- Prometric: Prometric is a global test delivery and proctoring infrastructure provider that partners with ETS and other assessment organizations to deliver computer-based tests. While not a direct competitor to British Council's branded exams, it represents a potential partner or alternative delivery channel for high-stakes English testing in Brazil.
Regional players
- CNA Idiomas: CNA Idiomas is a major Brazilian English language school chain and an IELTS Partnership Programme member authorized to register IELTS candidates. It represents both a regional channel partner for British Council's IELTS distribution and a direct competitor in Brazilian English language learning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
conselho britanico social profiles
Digital presenceconselho britanico financial estimates
Financial estimateRevenue estimate
Valuation estimate
conselho britanico leadership team
Management profileNumber of profiles
conselho britanico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
conselho britanico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about conselho britanico
What does conselho britanico do?
The British Council is the UK's international organisation for cultural relations and educational opportunities. It administers internationally recognised English proficiency tests (IELTS, IELTS for UKVI, Aptis, and school-based English assessments), delivers online English language courses and corporate English training solutions, runs teacher professional development programs, and operates cultural exchange and scholarship initiatives connecting Brazil and the United Kingdom.
Is conselho britanico a public or private company?
conselho britanico is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was conselho britanico founded?
conselho britanico was founded in 1934.
Where is conselho britanico based?
conselho britanico is headquartered in São Paulo, Brazil, in the Latin America region.
How does conselho britanico make money?
Four revenue lines are on record. English Proficiency Exams are the primary driver. The others are online English Courses, test Preparation Materials and educational Services and Consulting.
Who are conselho britanico's main competitors?
Direct peers on record are IDP Education, ETS (Educational Testing Service), Pearson PTE Academic and Cambridge Assessment English. Emerging players are Duolingo English Test and Wall Street English. Broad incumbents are EF Education First and Kaplan International. Prometric is listed as an others. CNA Idiomas is listed as a regional player.
Does conselho britanico have an API?
No public API is recorded for conselho britanico.
What industry is conselho britanico in?
conselho britanico's product category is English Language Assessment and Education Services. Its primary akta.pro industry code is EDANABAC, English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep, with a secondary code of EDAIAEAB, English Language Schools (ESL/EFL). Its NAICS code is 611691 and its SIC code is 8200.