citizenblue
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
citizenblue firmographics
Firmographics- Name
- citizenblue
- Legal name
- Citizen Blue
- Website
- https://citizenblue.org.au
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
citizenblue industry classification
Industry- Product category
- Container Recycling Services
- NAICS
- Materials Recovery Facilities (56292)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Deposit Return System (DRS) / Bottle Bill Counting & Processing Centers (BPALADAK)
- akta.pro secondary industries
- Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE), Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG)
Keywords
Where citizenblue is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
citizenblue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Container Deposit Scheme Processing: Citizen Blue processes eligible drink containers under Australia's Return and Earn container deposit scheme, earning a handling fee for each container processed. The scheme provides a 10¢ refund to consumers for each eligible container, funded by the scheme and beverage manufacturers. The company operates as a collection point receiving a per-container handling fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 10¢ per eligible container refund |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
citizenblue product offering
Product offeringCore offering
Citizen Blue operates drive-in container recycling depots and scheduled collection services under Australia's Container Deposit Schemes (NSW Return and Earn and Victoria CDS). The company accepts eligible drink containers (150mL–3L with 10¢ refund mark) including plastic bottles, glass bottles, cans, and cartons, processing them through automated sorting machines and issuing 10¢ per container refunds via cash, EFT, or the TOMRA app.
Product overview
CitizenBlue operates a unified container deposit and recycling service with two delivery channels: physical drive-in depot locations (North Parramatta, Williamstown, Ravenhall) where customers bring containers for instant cash refunds, and a scheduled collection service for larger volumes requiring minimum 500 containers. Both channels process eligible containers through automated sorting machines, with refunds issued via cash, EFT, or TOMRA app. The company is an environmental charity participating in NSW and Victoria's Container Deposit Schemes (Return and Earn), handling plastic bottles, glass bottles, cans, and cartons between 150mL and 3L displaying the 10¢ refund mark.
Differentiator
Problem solved
Functional benefit
Products and services
- Drive-In Depot Service Physical depot locations where customers drop off eligible drink containers (plastic bottles, glass bottles, cans, cartons 150mL–3L) for instant 10¢ refunds via cash, EFT, or TOMRA app. Available at North Parramatta (NSW), Williamstown (VIC), and Ravenhall (VIC).
- Collection Services Residential and business pickup service for eligible containers, including a bin swap-over collection option. Minimum 500 containers required for collection bookings.
- Recycle & Earn (Return and Earn) Container Deposit Scheme service providing 10¢ refunds for eligible drink containers between 150mL and 3L displaying the 10c refund mark, covering plastic bottles, glass bottles, cans, and cartons/poppers.
Quantifiable outcome
- Containers processed in 5 minutes with average $26 payout
Companies that use citizenblue
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
citizenblue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
citizenblue partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Total Environment CentercoreEnvironmental charity partner collaborating with CitizenBlue on sustainability initiatives and waste reduction programs across Australia.
- Clean Up AustraliacorePartner organization dedicated to environmental cleanup efforts, working with CitizenBlue to combat waste pollution and promote recycling.
- Landcare NSWcoreCommunity landcare organization partnered with CitizenBlue to protect Australian waterways and natural landscapes from waste pollution.
- Boomerang AlliancecoreAlliance of environmental groups working with CitizenBlue to advance circular economy innovation and environmental stewardship in Australia.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
citizenblue competitors and assessment
Company assessmentBroad incumbents
- TOMRA Collection Solutions: TOMRA designs and operates the reverse vending machines (RVMs) that sit at the core of Australia's DRS depots, including Citizen Blue's. It is the dominant infrastructure provider for container-return schemes globally and a direct comparator on the technology backbone Citizen Blue uses.
- Cleanaway Waste Management: Cleanaway is a major Australian waste management company that operates Container Deposit Scheme depots and collection services in multiple states. It competes with Citizen Blue for depot zones, kerbside integration contracts, and bulk container volumes in NSW and Victoria.
- Visy: Visy is a large Australian recycling and packaging company that operates DRS depots and materials recovery infrastructure. It competes for CDS volumes at a national scale and provides comparable collection and processing services to beverage manufacturers and scheme coordinators.
- TOMRA Cleanaway NSW/VIC JV (Return and Earn network operators): The Return and Earn network in NSW and Victoria is operated by a consortium of major waste and recycling companies running depots across both states. Citizen Blue is a smaller depot operator inside this same regulatory scheme, competing for consumer throughput against these larger network operators.
Direct peers
- Envirobank: Envirobank is an Australian recycling operator running container-return depots under state DRS schemes, with a comparable depot-based model and mix of individual and small-business customers. It is the closest like-for-like peer to Citizen Blue in scale, geography, and service offering.
- Re.Group: Re.Group operates recycling depots and materials recovery infrastructure in Australia, including participation in state Container Deposit Schemes. Its depot and collection offering mirrors Citizen Blue's NSW/VIC model and competes for similar consumer and small-business recycling volume.
Emerging players
- Container Exchange (Queensland): Container Exchange is the scheme coordinator for Queensland's Containers for Change DRS, working with depot operators across the state. It is comparable as a network operator in the same DRS category Citizen Blue serves, and represents a go-to-market counterpart if Citizen Blue expanded into Queensland.
Regional players
- Return-It: Return-It operates British Columbia's container deposit network of depots and Express Plus stations, a model structurally similar to Citizen Blue's drive-in depots plus collection service. It is geographically separate but operates the same DRS depot business model with comparable consumer-facing flows.
- Recycle BC: Recycle BC is a stewardship organization managing residential packaging and paper recycling in British Columbia. It is comparable as a regulated, mission-driven recycling entity similar in orientation to Citizen Blue's environmental charity framing, though operating a different collection model.
Others
- Boomerang Alliance: Boomerang Alliance is an existing Citizen Blue strategic partner and an advocacy coalition advancing container deposit legislation and circular-economy policy across Australia. It is thematically related as a circular-economy enabler rather than a direct depot competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
citizenblue social profiles
Digital presencecitizenblue financial estimates
Financial estimateRevenue estimate
Valuation estimate
citizenblue leadership team
Management profileNumber of profiles
citizenblue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
citizenblue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about citizenblue
What does citizenblue do?
Citizen Blue operates drive-in container recycling depots and scheduled collection services under Australia's Container Deposit Schemes (NSW Return and Earn and Victoria CDS). The company accepts eligible drink containers (150mL–3L with 10¢ refund mark) including plastic bottles, glass bottles, cans, and cartons, processing them through automated sorting machines and issuing 10¢ per container refunds via cash, EFT, or the TOMRA app.
Is citizenblue a public or private company?
citizenblue is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was citizenblue founded?
citizenblue was founded in -1.
Where is citizenblue based?
citizenblue is headquartered in Sydney, Australia, in the Oceania region.
How does citizenblue make money?
One revenue line is on record: container Deposit Scheme Processing.
Who are citizenblue's main competitors?
Broad incumbents on record are TOMRA Collection Solutions, Cleanaway Waste Management, Visy and TOMRA Cleanaway NSW/VIC JV (Return and Earn network operators). Direct peers are Envirobank and Re.Group. Container Exchange (Queensland) is listed as an emerging player. Regional players are Return-It and Recycle BC. Boomerang Alliance is listed as an others.
Does citizenblue have an API?
No public API is recorded for citizenblue.
What industry is citizenblue in?
citizenblue's product category is Container Recycling Services. Its primary akta.pro industry code is BPALADAK, Deposit Return System (DRS) / Bottle Bill Counting & Processing Centers, with a secondary code of EUAIANAE, Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops). Its NAICS code is 56292 and its SIC code is 4953.