Cantina di Tortona

What Cantina di Tortona does

Cantina di Tortona (Cantina Sociale di Tortona S.c.a.) is a cooperative winery founded in 1931 in Tortona, in the Colli Tortonesi appellation of Piedmont, Italy. It was the first producer to replant and commercially vinify the nearly extinct indigenous varieties Timorasso and Cellerina (Slarina), positioning the cooperative at the center of a niche appellation revival. Its portfolio includes the premium Selezione Fiumana single-vineyard tier, the more accessible Collezione Pellizza line, and Tasting Gift Boxes; bottle pricing ranges from €7 to €45 and gift boxes from €65 to €92.

The business operates a direct-to-consumer model, selling through its own e-commerce site with 24-48 hour fulfillment in Italy and 3-5 day delivery across Europe, supplemented by presence at wine fairs such as VINITALY. Production is concentrated on small vineyard parcels - notably 3.5 hectares of Timorasso Aemilia Scauri and 1 hectare of Cellerina - and the cooperative maintains a commercial partnership with Viticoltura Armoniosa (VITA) for vineyard coordination. The 2021 Berliner Wine Trophy Gold Medal for the Piccolo Derthona 2020 represents the most prominent third-party validation of the Timorasso line.

Revenue is generated through retail bottle and gift-box sales to individual consumers and tasting-event attendees, with no disclosed wholesale, HoReCa, or export-distributor channels of material scale. No funding rounds, acquisitions, or AI/technology capabilities are referenced in the available data, and the cooperative ownership structure constrains traditional equity-style growth signals.

Name

Cantina di Tortona

Legal name

Cantina Sociale di Tortona S.c.a.

Website

https://cantinatortona.it

Company type

Private

Founded year

1931

Operating status

Operating

Short description

Cantina di Tortona is a 1931-founded Piedmontese cooperative winery specializing in the revival of indigenous Timorasso and Cellerina grapes, selling premium and accessible bottles plus gift boxes direct-to-consumer across Italy and Europe.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Piedmont wine production
• Timorasso winemaking
• Colli Tortonesi wines
• Italian cooperative winery
• Indigenous grape varieties

Headquarters

HQ city

Tortona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer online sales of bottled wines, magnums, and tasting gift boxes through the company's e-commerce platform. Prices range from approximately €7 to €45 for standard bottles, with gift boxes from €65 to €92.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cantina di Tortona is a cooperative winery (Cantina Sociale di Tortona S.c.a.) founded in 1931 in Tortona, Piedmont, that produces and sells wines from the Colli Tortonesi denomination. The portfolio focuses on indigenous Piedmont grape varieties—especially Timorasso and the revived Cellerina/Ossonella—across two main collections (Selezione Fiumana and Collezione Pellizza), supplemented by tasting gift boxes. Distribution is primarily direct-to-consumer via its own e-commerce site, with shipping across Italy and Europe, and physical presence at wine trade events.

Product overview

Cantina di Tortona is a cooperative winery (Cantina Sociale di Tortona) founded in 1931, producing wines from the Colli Tortonesi denomination in Piedmont. The product portfolio consists of two main wine collections: Selezione Fiumana (premium single-vineyard wines) and Collezione Pellizza (accessible everyday wines), complemented by tasting gift boxes. The Selezione Fiumana features Timorasso-based whites (Derthona, Aemilia Scauri) and Barbera-based reds (Monleale, Burc) in both standard and Magnum formats, while also reviving rare historical varieties like Cellerina/Ossonella. The Collezione Pellizza offers a broader range including Derthona, Barbera expressions (Brioso, Moro, Vessillo, Fonti), Dolcetto, and sparkling wines. The winery sells directly through its e-commerce platform with 18+ age verification requirement.

Differentiator

Problem solved

Functional benefit

Brands

• Selezione Fiumana: Premium wine selection line featuring wines from specific vineyard sites including Derthona, Monleale, Burc, and others
• Collezione Pellizza
• Tasting

Products and services

• Selezione Fiumana Premium wine collection featuring single-vineyard expressions from the Colli Tortonesi denomination, including Timorasso-based whites (Derthona, Aemilia Scauri, Ossonella/Cellerina) and Barbera-based reds (Monleale, Burc) from selected vineyard sites, available in standard and Magnum formats. Targeted at wine enthusiasts and collectors seeking premium Colli Tortonesi DOC wines.
• Collezione Pellizza Accessible wine collection named after the Pellizza family, offering a range of Colli Tortonesi DOC wines including Derthona (Timorasso), Barbera expressions (Brioso, Moro, Vessillo, Fonti), Dolcetto, Favorita, and sparkling wines. Targeted at everyday wine consumers.
• Tasting Gift Boxes Curated tasting experience packages including Wooden Box Selezione Fiumana and Wooden Box Collezione Torre, featuring selections of the winery's wines presented in gift packaging, priced from €65 to €92. Targeted at consumers purchasing gifts.
• Selezione Fiumana – Aemilia Scauri (Timorasso Reserve) Reserve Timorasso from a single vineyard at Montecanino in Viguzzolo, produced from historical ceppo storico grape stock; Cantina di Tortona was the first to replant and vinify Timorasso in Piedmont. Features straw-yellow color with golden reflections, citrus notes, acacia honey, and marked minerality. Priced at €25.41.
• Selezione Fiumana – Ossonella (Cellerina) Wine produced from the historic Piedmontese Cellerina/Slarina grape variety revived by Cantina di Tortona, grown on one hectare in Tortona territory; first replanting and vinification of this variety in Piedmont. Cherry-ruby color with spicy notes, strawberry and raspberry aromatics, medium-bodied with elegant tannins. Priced at €10.16.
• Selezione Fiumana – Monleale Magnum 100% Barbera from Monleale in Magnum format, with purple-red color, cherry and blackberry hints blended with cocoa and spicy notes, full-bodied with rounded tannins and silky long finish. Priced at €45.00 per Magnum.
• Selezione Fiumana – Burc Magnum Barbera Riserva from Colli Tortonesi DOC in Magnum format, deep ruby red with garnet reflection, featuring cherry, plum, blackberry and sweet spiciness, full-bodied with silky tannins and refreshing finish.
• Piccolo Derthona (Timorasso) Timorasso white wine awarded gold medal at Berliner Wine Trophy 2021, representing the symbol wine of the Tortona territory produced by the cooperative winery. Priced at €11.19.
• Collezione Torre – Brioso Rosso (Barbera) Fresh and light Barbera wine from Colli Tortonesi DOC, featuring red fruit and floral notes, medium structure with good freshness and pleasantly tannic finish. Priced at €7.00.

Quantifiable outcome

• Piccolo Derthona 2020 won Gold Medal at Berliner Wine Trophy with over 7,000 participants

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Viticoltura Armoniosa (VITA)minorOthersReferenced in website footer with VITA logo, indicating a partnership or affiliation with the Viticoltura Armoniosa network/organization focused on harmonious viticulture practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vigneti Massa: Piedmont winery widely regarded as a pioneer of the Timorasso revival in Colli Tortonesi; directly comparable to Cantina di Tortona's flagship grape and DOC focus.
• La Colombera: Family-run Colli Tortonesi winery producing Timorasso and Barbera; comparable single-region Piedmont portfolio and DTC orientation.
• G.D. Vajra: Premium Piedmont producer with a Timorasso line alongside Barolo/Barbaresco; overlaps with Cantina di Tortona on Timorasso and high-end single-vineyard positioning.
• Vietti: Historic premium Piedmont producer spanning Barolo, Barbera and Timorasso; comparable premium DTC model and international wine-competition credentials.
• La Spinetta: Premium Piedmont winery with Barbera and emerging Timorasso/Spinola projects; comparable premium pricing, single-vineyard focus and DTC exports.
• Elio Altare: Premium Barolo/Barbera specialist in Piedmont; comparable premium single-vineyard pricing, e-commerce DTC, and international wine-press recognition.

Broad incumbents

• Marchesi Antinori: Large Italian wine group with a Timorasso (Derthona) project in Colli Tortonesi; broader portfolio gives it distribution reach that dwarfs cooperative producers like Cantina di Tortona.
• Bruno Giacosa: Long-established premium Piedmont producer with broad Barolo/Barbaresco portfolio; comparable on aging potential, collector positioning, and DTC pricing.

Emerging players

• Cascina delle Rose: Small family-run Barbaresco/Dolcetto producer with cellar-door tastings and DTC; comparable small-scale Piedmont premium DTC model to Cantina di Tortona.

Others

• Tannico: Italy's largest online wine marketplace; not a producer but a key channel partner/competitor for DTC distribution of premium Italian wines including Timorasso producers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantina di Tortona