buy a star

What buy a star does

Buy a Star is a direct-to-consumer e-commerce novelty-gift business that sells star-naming packages to individual consumers in the United Kingdom and at least nine other country markets. Its products consist of three price tiers — Standard Star (£29.99), Extra Bright Star (£39.99), and Binary Star (£49.99) — each delivered as a physical gift pack containing a confirmation letter, A4 Star Name Deed, A3 fold-out Sky Map, and a life-long entry in the Stellar Star Registry accessible via stellar-registry.org and Google Sky Map. Optional paid add-ons (constellation selection, extra deed copies, email delivery, sky survey documents) raise the average order value. The company is the trading name of Stellar Gifts Ltd, a private limited company registered in England and Wales (Reg No. 12784613, VAT 366561376) at a registered office in Mildenhall, Bury St. Edmunds. No management team, headcount, or financial figures are disclosed in available sources.

The business model is a one-time-purchase DTC transaction with no subscription component. GTM is exclusively owned-channel: a WordPress-based e-commerce site per country, payments processed through PayPal, and physical fulfillment through Royal Mail (free 1st Class, 1-3 working days; paid special delivery options). The addressable use cases are emotional gifting occasions — birthdays, weddings, anniversaries, romantic gestures, and notably bereavement memorials — with the secondary "Corporate/Multiple Orders" segment described but not evidenced with named accounts. The competitive set sits in the symbolic/novelty-gift category rather than any regulated astronomy market, and the source data contains no disclosed revenue, funding, M&A, or growth indicators that would situate the business on a venture-style scaling curve; the footprint to date is consistent with a micro or small-operator e-commerce venture.

Name

buy a star

Legal name

Stellar Gifts Ltd

Website

https://buyastar.uk

Company type

Private

Operating status

Operating

Short description

Buy a Star is a UK-based direct-to-consumer e-commerce retailer that sells star-naming gift packages — Standard, Extra Bright, and Binary tiers priced £29.99 to £49.99 — to individual gift buyers across birthdays, anniversaries, weddings, and memorial occasions, delivered as physical certificate packs with lifetime registry entries.

Ownership category

akta.pro rank

Headquarters

HQ city

Mildenhall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Star Naming Packages: One-time purchase model selling three tiers of star naming packages (Standard, Extra Bright, Binary). Each package includes physical certificate, deed, registry entry, and sky map. Additional upsell options include constellation selection, extra deed copies, email delivery, and sky surveys.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Buy a Star sells symbolic star-naming gift packages through its UK e-commerce site. Customers choose one of three tiers (Standard, Extra Bright, Binary), name a visible star in the UK sky, and receive a printed certificate package including confirmation letter, A4 Star Name Deed, and A3 fold-out Sky Map, along with a life-long entry in the Stellar Star Registry. The product is positioned as a unique gift experience for occasions such as birthdays, anniversaries, weddings, and memorials, delivered physically via Royal Mail.

Product overview

Buy a Star UK operates as a star naming service where customers can name a star after themselves, friends, family, or pets. The company offers three distinct packages: Standard Star (£29.99), Extra Bright Star (£39.99), and Binary Star (£49.99), each providing varying levels of star brightness and visibility. All named stars receive a life-long entry into the Stellar Star Registry. The service also offers optional add-ons including constellation selection, additional deed copies, sky survey documents, and email delivery. Products are delivered via Royal Mail 1st Class with free standard delivery (1-3 working days) or paid courier options.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Star Package Entry-level star-naming package allowing a customer to name a visible star in the UK sky. Includes a confirmation letter, life-long entry in the Stellar Star Registry, A4 Star Name Deed, and A3 fold-out Sky Map. Targeted at individual gift buyers looking for a distinctive present for birthdays, anniversaries, memorials, or romantic gestures.
• Extra Bright Star Package Mid-tier star-naming package that assigns a super bright star easier to locate in the night sky. Includes confirmation letter, Stellar Registry entry, A4 Star Name Deed, A3 Sky Map, and 'Extra Bright Star gift explained' documentation. Priced at £39.99.
• Binary Star Package Premium package that names a binary (double) star system after one or two people. Marketed as a couple's gift for weddings or anniversaries. Includes confirmation letter, Stellar Registry entry, A4 Star Name Deed, A3 Sky Map, 'Extra Bright Star gift explained', and 'Binary Star gift explained' documentation. Priced at £49.99.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stellar Registry (stellar-registry.org)coreTechnology or IntegrationOfficial star registry partner that provides the star naming database and online viewing portal. All stars named through Buy a Star receive life-long entry in the Stellar Registry, allowing customers to locate their stars 24/7 regardless of weather conditions.
• Royal MailcoreChannel Partner/ Reseller/ DistributorPrimary delivery partner for physical gift packages. Offers free standard delivery via Royal Mail 1st Class (1-3 working days) and paid special delivery options (1-2 working days).
• PayPalcoreTechnology or IntegrationPayment processing partner enabling credit and debit card transactions without requiring customers to have a PayPal account.
• EntireRatingminorGTM or Marketing PartnerThird-party review platform hosting customer testimonials and ratings for the company, providing social proof and credibility for potential customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• International Star Registry: The longest-established commercial star-naming service, selling star-naming kits with certificates and registry entries worldwide. Directly competes with Buy a Star on the same product, price band, and gift-occasion positioning.
• Star Registration: Multi-country star-naming e-commerce operator with localized country sites and tiered packages. Closely comparable business model, gifting positioning, and international footprint to Buy a Star.
• Name a Star Live: Star-naming gift retailer offering standard, bright, and binary star packages with physical certificates and digital registry access. Direct competitor in the same product category and price range.
• Online Star Registry: Online-first star-naming service with registry entries and downloadable star kits. Overlaps with Buy a Star's D2C e-commerce model and emotional-gifting positioning.
• Star Name Registry: Direct-to-consumer star-naming service offering certificate packages and registry entries. Operates in the same niche with comparable package tiers and consumer-gift positioning.

Emerging players

• Adopt a Star: Niche star-adoption program positioned as an educational/experiential gift rather than a registry entry. Adjacent product in the same celestial-gifting category with overlap in target audience.

Broad incumbents

• Space Services Inc. Long-running memorial and tribute services including star naming through partnerships. Broader incumbent in the memorial/commemorative space that overlaps with Buy a Star's tribute use case.
• Moonpig: UK-based personalized gift retailer spanning cards, flowers, and experience gifts. Operates in the same emotional-gifting occasions (birthdays, anniversaries, memorials) and competes for the same consumer wallet share.
• Not On The High Street: UK marketplace for unique personalized and experience-led gifts. Carries many adjacent experiential gift categories and competes for the 'unique gift' search demand that Buy a Star targets.
• Etsy: Global marketplace for personalized and handmade gifts including star-naming-adjacent experiential products. Captures significant share of search demand for unique, meaningful gifts across the same occasions Buy a Star serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about buy a star