Star Name Registry

What Star Name Registry does

Star Name Registry, operated by UK private limited company RGifts Limited (founded 2014, Cardiff, Wales), sells novelty star-naming gift packages direct-to-consumer via its own e-commerce storefront and a portfolio of eight localized country domains (UK, USA, Australia, Canada, France, China, UAE, Asia). The core product is a tiered gift package — ranging from a £19.99 Gift Folder to a £149.99 Silver Necklace Set — that assigns a name to a star in the company's database and delivers a printed certificate, star information pack, sky atlas, and optional add-on merchandise such as engraved necklaces, keychains, framed prints, Swarovski crystal pendants, and personalised candles. Underlying technology is centered on a proprietary star registry database (Star-Register.org) where every named star is recorded with a unique reference number, complemented by a Find My Star mobile application on iOS and Android and integrations with Google Sky, NASA SkyView, and the European Southern Observatory Archive for star location.

The company earns revenue through one-time gift package purchases plus a transaction-fee-style upsell mechanism on add-on products (each +£15 per extra item, +£100 for Extra Bright upgrades, +£150 for zodiac constellations and additional certificate copies). A dedicated corporate gifting division sells bespoke promotional packages with custom-branded certificates, bulk ordering, and multi-recipient direct shipping. Distribution is handled via country-specific couriers including Royal Mail (UK) and SF Express (China), with email-based digital delivery also available.

Star Name Registry has shipped 1,000,000+ packages since inception, registered 100,000+ stars in its database, and maintains 15,700+ TrustPilot reviews. It has expanded its parent RGifts Limited portfolio to include Custom Wicks (personalised premium candles, launched November 2024), Maps for Moments, and Custom Treasure (personalized jewelry), and runs an active charity partnership program with ten UK nonprofits including Make-A-Wish, Movember, and Bowel Cancer UK.

Name

Star Name Registry

Legal name

RGifts Limited

Website

https://star-name-registry.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Star Name Registry, a Cardiff-based D2C novelty gifting company operating under RGifts Limited (founded 2014), sells tiered star-naming gift packages globally through eight localized e-commerce storefronts and corporate/charity channels.

Ownership category

akta.pro rank

Product category

Novelty Gift Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYHSACANAL

Group Gifting & Registry Fulfillment

Home & Personal Services/Event & Personal Concierge Services/Gift Planning, Wrapping & Delivery Services

SECONDARYCRAKAFAK

Luxury Gifting & Seasonal Collections

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Goods & Maison Brands (Multi-category)

SECONDARYCRALAJAE

Greeting Cards, Wrap & Party Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

Keywords

• Novelty gift services
• Star naming gifts
• Personalised gift packages
• Corporate gifting services
• E-commerce gift retailer

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Technology or R&D, Personnel

Revenue model

1. Star Naming Gift Packages: One-time purchase of novelty star naming packages that include a certificate, star information, and optional physical items like frames, necklaces, and candles. The company sells various tiered packages from basic gift folders to premium gift sets with silver necklaces.
2. Add-on Products and Upgrades: Additional purchases at checkout including engraved necklaces, keychains, framed posters (A4/A3), Swarovski crystal pendants, scented candles, and constellation upgrades.
3. Corporate Gifting: Bespoke promotional packages for corporate clients including bulk orders, custom branded certificates with company slogans, and multi-recipient direct shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Star Name Registry sells symbolic star-naming gift packages that allow customers to "name" a visible real star in the night sky and receive a personalised certificate, star information pack, and physical keepsakes. Core packages include Gift Folder, Extra Bright Gift Folder/Set, Gift Set & Star Map, Silver Necklace Set, and Binary (Twin star) packages, complemented by add-on merchandise such as engraved necklaces, keychains, framed prints, and scented candles. The service is supported by a proprietary Find My Star mobile app and Star Register online database.

Product overview

Star Name Registry is a novelty gift service that allows customers to name a visible star and receive it as a personalised gift. The core offering consists of six main product tiers: Gift Folder (entry-level), Extra Bright Gift Folder, Extra Bright Gift Set (bestseller), Gift Set & Star Map, Silver Necklace Set, and Binary (Twin star) packages. Each package includes a star name deed/certificate, sky atlas, constellation booklet, and universe information, with higher tiers adding wooden frames, luxury gift boxes, star maps, and engraved jewellery. The service is supported by a complementary digital ecosystem comprising the Find My Star mobile app (iOS/Android), the Star Register online database, and the Star Viewer feature. Additional add-on products include necklaces, keychains, framed prints, and scented candles available at checkout. The company operates regional sites for Australia, Canada, China, France, USA, UAE, and Asia, each offering localised product variants. A related brand, Custom Wicks, offers personalised candles launched in 2024 under parent company RGIFTS Limited.

Differentiator

Problem solved

Functional benefit

Brands

• Custom Wicks: Personalised premium candles launched in 2024 as part of RGifts Limited portfolio
• Find My Star
• Star Register

Products and services

• Gift Folder

Quantifiable outcome

• 100,000+ stars registered in their database
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Star-Register.orgcoreTechnology or IntegrationStar-Register.org is the official online database and registry website where all named stars are recorded. Customers can search for their named stars using unique reference numbers and view real color photographs of the stars in the night sky. The Star Finder app is also listed on this platform for easy access.
• Life for African MotherscoreStrategic or Co-development PartnerCharity partner that Star Name Registry has worked with extensively, including a Mother's Day campaign offering star packages for £1 with proceeds donated. Charity that saves lives daily by providing medication and support to mothers in Africa.
• Bowel Cancer UKminorStrategic or Co-development PartnerCharity partner offering exclusive discounts to people suffering from bowel cancer. Star Name Registry supports through promotional collaborations.
• Make-A-Wish FoundationminorStrategic or Co-development PartnerUK charity (also registered internationally) that helps terminally ill and sick children's wishes come true. Star Name Registry has collaborated with fundraisers like John who works with the foundation.
• Noah's Ark Children's HospitalminorStrategic or Co-development PartnerWelsh charity providing care and support to children suffering from chronic illnesses. The charity worked for 15 years to create the Noah's Ark hospital in Wales.
• Held in our HeartsminorStrategic or Co-development PartnerUK charity providing counselling and support for families who have lost babies. Works with both mothers and fathers to promote bonding and healing.
• MovemberminorStrategic or Co-development PartnerInternational charity tackling prostate cancer, testicular cancer, mental health problems and prevention of suicide, with men's health at the core of their mission.
• Children in WalesminorStrategic or Co-development PartnerWelsh charity focusing on providing guidance and support for practitioners working with children on children's rights and well-being.
• Bullies OutminorStrategic or Co-development PartnerUK charity working closely with schools to empower young children to take a stand against bullies and deliver programmes helping young people make a difference.
• Together for Shorter LivesminorStrategic or Co-development PartnerUK charity supporting families of children with life-limiting conditions. Star Name Registry has supported fundraising events including raffle prizes.
• Feed Our FrontlineminorStrategic or Co-development PartnerCOVID-19 crisis support charity that Star Name Registry supported during the pandemic.
• ChatMarshal.comminorImplementation/ SI/ Consulting PartnerIndependent live chat service provider operating on behalf of RGifts Ltd to help visitors navigate the website and improve customer service. Live chat agents do not share user information with third parties.
• Maps for MomentsminorStrategic or Co-development PartnerRelated company under RGifts Limited offering star map products. Referenced in blog content for creating romantic date night experiences under super moons.
• Custom WicksminorStrategic or Co-development PartnerRelated company under RGifts Limited offering personalized premium candles. Launched after 11 years of Star Name Registry operations as part of the RGifts Limited portfolio of memory-celebrating products.
• Custom TreasureminorStrategic or Co-development PartnerRelated company under RGifts Limited offering personalized jewelry including handprint/footprint necklaces, paw print jewelry, and initial necklaces.
• Stephenson LawminorOthersCorporate customer who provided a testimonial quote about their experience purchasing star packages for their team, serving as a reference customer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Star Registry: The original and most established star-naming service, founded in 1979. Sells directly comparable star-naming gift packages, certificates, and add-ons across global markets — the most direct competitor to Star Name Registry.
• Name a Star Live: Operates a near-identical star-naming registry concept with tiered gift packages, certificates, and constellation guides, competing head-to-head for the same novelty gifting customer.
• Star Registration: Global star-naming registry offering multi-tier gift packages with certificates and add-on products, marketing to the same consumer occasion-gifting use cases.
• Online Star Register: Digital-first star-naming registry with mobile app and personalized gift packages, serving the same customer need for a keepsake novelty gift with sky-mapping functionality.
• Buy a Star: Direct competitor offering star-naming packages with certificates, framed kits and constellation guides in a comparable price band to Star Name Registry's entry tiers.

Regional players

• Maps for Moments: Sister brand under RGifts Limited offering personalised star map prints — overlapping brand house and customer base but distinct product focus and slightly different price band.

Broad incumbents

• Personalization Mall: Large US-based personalized gift retailer offering a wide range of custom keepsakes; competes with Star Name Registry for the personalized gifting wallet share and provides broader category benchmarking.
• Etsy: Global marketplace for personalized, handmade and novelty gifts where independent sellers offer comparable star-naming and personalised keepsake products, setting the competitive backdrop for discovery and pricing.
• Things Remembered: Established personalised gift retailer (engraved jewellery, keepsakes, awards) competing in the same gifting occasions with corporate and consumer offerings — direct comparison for the corporate gifting stream.

Emerging players

• Adopt a Star (Gifts For You): Smaller star-naming service offering adopt-a-star packages with certificates and educational materials, targeting the same niche consumer with a slightly different brand framing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/starnamereg
• Facebookfacebook.com/nameastaruk
• LinkedInlinkedin.com/company/rgifts-limited
• Instagraminstagram.com/nameastar
• Pinterestuk.pinterest.com/starnamereg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Name Registry