Online Star Registry

What Online Star Registry does

Online Star Registry is an online platform that enables consumers to name stars for others, operating as a private for-profit company incorporated in California and founded in 2010. The company serves individual consumers who purchase star-naming services — typically as novelty gifts, memorial gestures, or commemorative keepsakes — through its website at OnlineStarRegistry.com. Operationally, the business is run by a very small team of 1-10 employees and is delivered as a digital service, with the customer-facing product being a registration record and an accompanying certificate rather than a physical inventory-intensive good.

The business model is a direct-to-consumer e-commerce novelty/gift transaction: customers pay for a star-naming package and receive a personalized registration. No pricing structure, average order value, package tiers, or unit economics are disclosed in the source data, and no go-to-market channels beyond the website are confirmed (though app store links are referenced in the dataset, their actual deployment status is unverified). There are no disclosed funding rounds, partnerships, enterprise customers, named distribution partners, or management team bios in the available data.

The aggregated dataset contains an apparent data attribution error: a structured block describing Google LLC (founding in 1998, Alphabet subsidiary, NASDAQ listing, sub-brands such as Google Search and Gmail) appears under the Online Star Registry company header. That block has been disregarded as it does not correspond to Online Star Registry's actual operations, and none of its facts have been carried into this analysis.

Name

Online Star Registry

Legal name

Google LLC

Website

https://OnlineStarRegistry.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Online Star Registry is a small, privately held online platform founded in 2010 that enables consumers to name stars for others as novelty gifts or keepsakes through its website.

Ownership category

akta.pro rank

Product category

Commemorative Star Naming Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Nonstore Retailers (5960), Retail-Miscellaneous Retail (5900)

akta.pro industry

PRIMARYHSACANAL

Group Gifting & Registry Fulfillment

Home & Personal Services/Event & Personal Concierge Services/Gift Planning, Wrapping & Delivery Services

Keywords

• Star naming services
• Commemorative gifts
• Novelty gift packages
• Personalized certificates
• Online gift registry

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Core offering

Online Star Registry operates an online platform at OnlineStarRegistry.com that allows individual customers to purchase a symbolic star-naming package for themselves or as a gift for someone else. Each purchase assigns a chosen name to a catalog star and is delivered with a personalized certificate/star chart. The company is a small private e-commerce operator in the commemorative/keepsake gift niche.

Differentiator

Problem solved

Functional benefit

Brands

• Google Search: Web search engine
• Gmail
• Google Images

Products and services

• Star Naming Package

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Things Remembered: Things Remembered (formerly Personal Creations) is an established personalized-gift retailer offering engraved and customized gifts. While it does not sell star-naming, it competes for the same emotional/occasion-driven personalized gift purchases.
• Etsy: Etsy is a broad online marketplace that hosts many third-party sellers offering star-naming and personalized celestial gifts. While not a direct competitor, it serves as an alternative channel where consumers might purchase similar novelty gifts.
• 1-800-Flowers: 1-800-Flowers is a major online gift retailer offering flowers, gift baskets, and personalized gifts. It is a broad incumbent in the occasion-based gifting space that Online Star Registry also targets.

Emerging players

• Personalization Mall: Personalization Mall is a personalized-gift e-commerce site offering engraved and customized products for occasions. It overlaps with Online Star Registry's customer base for sentimental, occasion-driven gift purchases.
• Find Your Forever Star: Find Your Forever Star is a smaller star-naming service that competes in the same niche as Online Star Registry, targeting similar gift-giving and memorial occasions with comparable packages.

Direct peers

• Buy a Star: Buy a Star is another direct competitor in the star-naming gifting space, offering personalized certificates and star kits targeting gift-givers for the same occasions as Online Star Registry.
• Name a Star Live: Name a Star Live is a direct competitor that sells star-naming packages with certificates, star charts, and optional physical gifts. It targets the same gift occasions and customer segments as Online Star Registry.
• Star Name Registry: Star Name Registry offers star-naming kits and packages as novelty gifts. It competes directly with Online Star Registry for the same gift-giving customer and search keywords.
• International Star Registry: International Star Registry is the original and most well-known star-naming service, founded in 1979. It is a direct competitor offering the same core product (naming a star for a gift) with similar digital certificate delivery and physical package add-ons.
• Star Registration: Star Registration is an online star-naming service offering digital and physical packages, operating in the same niche with comparable pricing and product structure to Online Star Registry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Google
• GitHubgithub.com/google
• YouTubeyoutube.com/google
• Facebookfacebook.com/Google
• LinkedInlinkedin.com/company/online-star-registry
• Instagraminstagram.com/Google

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Star Registry