brain health iowa

What brain health iowa does

Brain Health Iowa (legally Brain Health Now®) is a grassroots nonprofit organization founded and headquartered in Dubuque, Iowa, with 1–10 employees and statewide reach across Iowa. The organization's mission is to end stigma surrounding mental illness by reframing public language toward 'brain health,' positioning brain health disorders as biologically and neurologically based conditions rather than character flaws. It serves three primary stakeholder groups: K–12 schools and students (the principal beneficiary of its physical Brain Health Retreat Rooms℠ program), educators and school staff (who use its Brain Health Tool Kit and awareness assets), and Iowa legislators and government agencies (with whom it advocates for terminology change and Brain Health Awareness Month recognition).

Its core offering is the Brain Health Retreat Rooms℠ program—dedicated physical safe spaces installed in partner high schools where students and staff practice self-regulating techniques including breathing exercises, meditation, and grounding practices. Rooms are currently operational at Dubuque Community Schools (Hempstead High School, Senior High School), Bettendorf High School (first Quad Cities location), Ottumwa High School, and Ames High School. Supporting products include the Brain Health Tool Kit (gated downloadable marketing assets such as logos, billboards, brochures, fact sheets, and presentation decks), the Quick Facts educational resource, and the My Brain Health Story testimonial platform. The organization operates no proprietary technology platform, app, or API; its digital infrastructure consists of a content website and social media channels (Facebook, Instagram, YouTube). Revenue derives from donations and grants plus merchandise sales through an external platform (1800tshirts.chipply.com). Its 2024 achievement of unanimous Iowa Senate and House Resolution #102 passage, establishing 'brain health' as official Iowa terminology, represents the organization's most significant regulatory milestone.

Name

brain health iowa

Legal name

Brain Health Now

Website

https://brainhealth-now.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brain Health Iowa (Brain Health Now®) is a Dubuque-based grassroots nonprofit that reframes mental illness as brain health to reduce stigma, installing Brain Health Retreat Rooms℠ in Iowa high schools and supplying downloadable awareness tool kits to educators and advocates.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Revenue model

1. Donations and Grants: Grassroots funding from individuals and organizations supporting the brain health advocacy mission. Works with volunteers and community partners.
2. Merchandise Sales: Brain Health merchandise sold through external platform to support awareness campaigns and fundraising efforts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Brain Health Iowa (legally Brain Health Now) is a grassroots nonprofit organization that reframes "mental illness" as "brain health" to reduce stigma. Its core offering is the Brain Health Retreat Room program—dedicated safe spaces installed inside Iowa high schools where students and staff practice self-regulation techniques. The organization also distributes a Brain Health Tool Kit of downloadable awareness assets, publishes Quick Facts educational resources, and runs the My Brain Health Story personal-testimonial platform.

Product overview

Brain Health Now® is a grassroots organization operating as a single unified mission-focused initiative rather than a platform architecture. The core offering centers on the Brain Health Retreat Room℠ program—a dedicated safe space installed in high schools for students and staff to practice self-regulation techniques. Supporting this are the Brain Health Tool Kit (downloadable marketing assets), Quick Facts educational resources, and My Brain Health Story personal testimonials. The organization advocates for language change from 'mental illness' to 'brain health' and works with legislators to pass resolutions recognizing brain health terminology. All offerings serve the unified goal of ending stigma through awareness, education, and community support.

Differentiator

Problem solved

Functional benefit

Brands

• Brain Health Retreat Rooms℠: Safe spaces created in high schools where students and staff can feel comfortable and safe, with their feelings, thoughts and problems accepted without judgment and with encouragement to learn new self-regulating techniques.

Products and services

• Brain Health Retreat Room
• Brain Health Tool Kit
• Quick Facts
• My Brain Health Story
• Brain Health Merchandise

Quantifiable outcome

• Over 50 million Americans affected by brain health disorders annually - 1 in 5 adults
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• United Way of DubuquecoreOthersCommunity partner advocate supporting brain health awareness initiatives in Dubuque area. Logo displayed on Brain Health Now Advocates page.
• Dubuque Bank and TrustcoreOthersFinancial institution advocate supporting brain health awareness. Logo displayed on Brain Health Now Advocates page.
• Behavioral Health Services for Children and Families of IowacoreStrategic or Co-development PartnerStrategic partner providing behavioral health services expertise for children and families, supporting brain health awareness mission.
• Drake UniversitycoreStrategic or Co-development PartnerAcademic partner supporting brain health awareness initiatives. Logo displayed on Advocates page.
• Loras CollegecoreStrategic or Co-development PartnerAcademic partner in Dubuque supporting brain health education and awareness. Logo displayed on Advocates page.
• Northeast Iowa Community College (NICC)coreStrategic or Co-development PartnerHosted 'Destigmatizing Brain Health' Summit featuring Sean Astin. Academic partner supporting brain health initiatives.
• Iowa State University Extension and OutreachcoreStrategic or Co-development PartnerLand-grant university extension partner supporting brain health education across Iowa communities.
• University of DubuquecoreStrategic or Co-development PartnerAcademic partner in Dubuque supporting brain health awareness and education initiatives.
• Dubuque Community SchoolsflagshipStrategic or Co-development PartnerPrimary educational partner hosting Brain Health Retreat Rooms at Hempstead High School and Senior High School. Pioneering brain health spaces in K-12 education.
• Lamar AdvertisingcoreGTM or Marketing PartnerAdvertising partner providing billboard space for brain health awareness campaigns and messaging.
• MercyOnecoreStrategic or Co-development PartnerHealthcare system partner supporting brain health awareness and providing healthcare expertise.
• UnityPoint HealthcoreStrategic or Co-development PartnerHealthcare system partner including Eyerly Ball Des Moines, supporting brain health initiatives.
• Community Foundation of DubuquecoreOthersCommunity foundation partner supporting brain health initiatives through funding and advocacy.
• Challenge to ChangeminorOthersPartner organization supporting brain health awareness initiatives.
• Crescent Community Health CenterminorStrategic or Co-development PartnerCommunity health center partner providing healthcare services supporting brain health awareness.
• Polk County Health ServicescoreStrategic or Co-development PartnerCounty health services partner supporting brain health initiatives in central Iowa.
• Brain Injury Alliance of IowacoreStrategic or Co-development PartnerNonprofit partner focused on brain injury supporting brain health awareness mission.
• Easter Seals IowacoreStrategic or Co-development PartnerNonprofit partner providing services to individuals with disabilities and supporting brain health initiatives.
• Mental Health Disability Services (MHDS) RegionscoreStrategic or Co-development PartnerRegional mental health services partner supporting brain health awareness and services.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Market position

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/channel/UCS1AEF76IhPdWHYHxkI1Zdw
• Facebookfacebook.com/BrainHealthNowUS
• Instagraminstagram.com/brainhealthnow
• LinkedInlinkedin.com/company/brain-health-now-us

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brain health iowa