Challenge To Change
Challenge To Change is a Dubuque, Iowa-based mindfulness and yoga education company that delivers social-emotional learning curricula and certified teacher training programs to K-12 schools, educators, corporate clients, and individual learners across the U.S. Midwest and beyond.
- Company typePrivate
- Founded2016
- HeadquartersDubuque, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Challenge To Change does
Challenge To Change, Inc. is a privately-held mindfulness and yoga education company headquartered in Dubuque, Iowa, founded in 2016 by Molly Schreiber. The company designs and delivers social-emotional learning (SEL) and mindfulness curricula, anchored by its proprietary Mindful Education in Schools program built on the Five Parts of Practice methodology and the KCG (Know. Choose. Give.) Social-Emotional Model. Its primary customer base is K-12 schools and educators, supplemented by corporate workplace wellness, healthcare, and individual learner segments.
The company operates a hybrid product portfolio spanning K-12 curriculum bundles (Elementary, Middle School, High School, and a Catholic-school variant), certified yoga teacher training programs (95-Hour Kids YTT and 200-Hour YTT leading to Yoga Alliance E-RYT 500 and RCYT credentials), online self-paced courses, guided mindfulness albums, retreats, and the Best Version of Myself podcast. Distribution is multi-channel: direct sales to school districts, partnerships with Iowa Area Education Agencies (Central Rivers, Mississippi Bend, Green Hills), a licensed affiliate program, sister studios (Vella Yoga, Simply B Yoga, Motherhood Matters), a Teachable-powered online storefront, and an Eastern Iowa Regional government partnership covering 45 schools.
Revenue mechanics combine professional services fees (teacher training tuition ranging $795-$2,700), recurring online subscriptions, school curriculum licensing, merchandise (Yoga decks, children's books), and affiliate royalties. Pricing supports both one-time perpetual licenses and installment/subscription structures. The company is bootstrapped with no disclosed external institutional investment, employs 101-250 people, and operates primarily across the U.S. Midwest with select national reach via online channels and partnerships in California and New York.
Challenge To Change firmographics
Firmographics- Name
- Challenge To Change
- Legal name
- Challenge to Change, Inc.
- Website
- https://challengetochangeinc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Challenge To Change is a Dubuque, Iowa-based mindfulness and yoga education company that delivers social-emotional learning curricula and certified teacher training programs to K-12 schools, educators, corporate clients, and individual learners across the U.S. Midwest and beyond.
- Ownership category
- akta.pro rank
Challenge To Change industry classification
Industry- Product category
- Mindfulness and Yoga Education Services
- NAICS
- Professional and Management Development Training (611430), All Other Schools and Instruction (61169), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness, Stress Management & Resilience Training (EDAMAIAD), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where Challenge To Change is headquartered
LocationHeadquarters
- HQ city
- Dubuque
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Challenge To Change business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Training Program Fees: 95-Hour Kids Yoga Teacher Training and 200-Hour Yoga Teacher Training programs offered in-person at partner studios and online. Revenue from registration fees and course materials.
- Online Course Subscriptions: Self-paced online courses on the Teachable platform with subscription access (12-month) and lifetime access options. Includes Elementary, Middle School, and High School curriculum bundles.
- School Curriculum Licensing: Mindful Education in Schools programming offered as Live, Online, and License Programming to school districts
- Merchandise and Products: YogArt Bundles, Kids Yoga Decks, Mudra Yoga Decks, Mindful Moments Decks, and children's books including Sadie Loves Yoga and GROW
- Affiliate Program: Licensed affiliate model allowing others to start their own mindfulness business under the Challenge to Change brand
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 95 Hour Kids Yoga Teacher Training - Paid In Full |
| Subscription | Multi-year contract | 95 Hour Kids Yoga Teacher Training - Installment Plan |
| Subscription | Monthly | Online 95 Hour RCYTT - Standard Access |
| One time/ perpetual license | Pay-as-you-go | Online 95 Hour RCYTT - Lifetime Access |
| One time/ perpetual license | Pay-as-you-go | Online Mindful Education Elementary Year 1 Bundle |
| One time/ perpetual license | Pay-as-you-go | Individual Curriculum Years |
| One time/ perpetual license | Pay-as-you-go | Catholic Year 1 Elementary School |
| One time/ perpetual license | Pay-as-you-go | 200 Hour Yoga Teacher Training - Pay In Full |
| Subscription | Multi-year contract | 200 Hour Yoga Teacher Training - Payment Plan |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Challenge To Change product offering
Product offeringCore offering
Challenge to Change delivers research-informed mindfulness education and yoga teacher training programs centered on the Mindful Education in Schools curriculum for K-12 institutions. The company offers in-person, online, and licensed programming to schools, workplace wellness and emotional intelligence training to organizations, and certified yoga teacher training programs (95-Hour and 200-Hour) to individuals. Supporting offerings include online self-paced curriculum bundles on Teachable, guided mindfulness albums, children's books, and masterclasses.
Product overview
Challenge to Change offers a comprehensive portfolio of mindfulness and yoga education products and services, centered on its Mindful Education in Schools curriculum and yoga teacher training programs. The core offerings include 95-Hour Youth Yoga Teacher Training (available as online self-paced programs via Teachable or in-person/hybrid formats at partner studios), 200-Hour Yoga Teacher Training hosted at sister studios, and Online Mindful Education curriculum bundles for Elementary, Middle School, and High School. The company also provides Corporate Workplace Wellness programs featuring Emotional Intelligence Training and Mindful Leadership Certificates. Supporting products include Guided Mindfulness Albums, the Best Version of Myself Podcast, Masterclasses, and physical Kids Yoga Teacher Packages. Programs are delivered through partnerships with Area Education Agencies (AEAs), healthcare organizations, and mental health regions across Iowa.
Differentiator
Problem solved
Functional benefit
Products and services
- 95-Hour Youth Yoga Teacher Training (Online)
Quantifiable outcome
- 50 scholarships for community members in Eastern Iowa region
- +2 more outcomes
Companies that use Challenge To Change
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Challenge To Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Challenge To Change partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Eastern Iowa Mental Health and Disability Services Region (EIR)corePartnership to offer free preventative wellness education opportunities to residents across five counties (Cedar, Clinton, Jackson, Muscatine, Scott). Includes 50 scholarships for Kids Yoga + Mindfulness Teacher Training and programming in 45 live schools and 5 trauma-support facilities.
- Central Rivers AEAcoreArea Education Agency partnership providing professional development and training programs to educators in Cedar Falls, IA region.
- Mississippi Bend AEAcoreArea Education Agency partnership serving Bettendorf, IA region for educator training distribution.
- Green Hills AEAcoreArea Education Agency partnership serving Council Bluffs, IA region.
- Vella YogacoreSister studio in Marion, IA hosting Kids Yoga Teacher Training and 200-Hour Yoga Teacher Training programs.
- Simply B YogacoreSister studio in DeWitt, IA hosting 200-Hour Yoga Teacher Training programs.
- Motherhood MattersminorSister studio in Davenport, IA focused on motherhood and wellness.
- Yoga AlliancecoreInternational governing body for yoga teachers. C2C training programs lead to E-RYT 500 and RCYT certifications through Yoga Alliance.
- Dominican University of CaliforniaminorHigher education partnership in San Rafael, CA for academic collaboration.
- Courses4TeachersminorProfessional development provider in Burbank, CA distributing C2C content to educators.
- Mindful Minutes for SchoolscoreNonprofit 501(c)(3) organization that funds educational opportunities for children and educators in the greater Dubuque area using C2C's unique curriculum.
- Empatico/Kind FoundationminorNetworking partner based in New York, NY focused on connecting students globally through empathy-building activities.
- Care Connections of Northern Iowa (CCNI)minorRegional partnership serving Clay, Kossuth, Osceola, Palo, Alto, Winnebago, and Worth counties.
- Southeast Iowa Link (SEIL)minorRegional partnership serving Des Moines, Henry, Jefferson, Keokuk, Lee, Louisa, Washington, and Van Buren counties.
- County Social ServicesminorRegional partnership serving Allamakee, Black Hawk, Butler, Chickasaw, Clayton, Emmet, Fayette, Floyd, Grundy, Howard, Mitchell, Tama, and Winneshiek counties.
- East Central Region (ECR)minorRegional partnership serving Benton, Bremer, Buchanan, Delaware, Dubuque, Iowa, Johnson, Jones, and Linn counties.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Challenge To Change competitors and assessment
Company assessmentDirect peers
- Move This World: PreK-12 social-emotional learning curriculum with video-based lessons and a school-district sales motion. Competes for the same SEL budget dollars and procurement channels as C2C's Mindful Education in Schools curriculum.
- Yoga Ed. Sells standards-aligned yoga and mindfulness curriculum to K-12 schools, the closest direct competitor to C2C's Mindful Education in Schools offering. Operates in the same buyer (district/school) and product category (curriculum + teacher training).
- Cosmic Kids Yoga: Kids' yoga and mindfulness content platform with online courses and a YouTube-driven audience. Comparable to C2C's kids yoga teacher training, virtual kids' classes, and Teachable-based online content business.
- Breathe For Change: 200-hour yoga and SEL teacher training program specifically for educators, with school programming and curriculum licensing. Direct overlap with C2C's 95-Hour/200-Hour YTT and Mindful Education in Schools license offerings.
Broad incumbents
- Headspace: Major mindfulness and meditation app with a Headspace for Educators offering. Competes for both consumer (alternative to C2C's online courses) and institutional mindfulness dollars, with a far larger product and content engine.
- Committee for Children: Established nonprofit provider of K-12 SEL curricula (e.g., Second Step). A broader incumbent competing for the same district-level SEL procurement line items that fund C2C's curriculum licensing.
- GoNoodle: Large, well-funded K-12 movement, mindfulness, and SEL platform used by millions of students. A broader incumbent that competes in the same school channel with a much larger content library and marketing budget.
- Calm: Consumer and B2B mindfulness/meditation platform with a dedicated Calm Schools initiative. Competes with C2C for district-level mindfulness budgets and consumer mindshare, with vastly greater capital and brand recognition.
Emerging players
- Little Flower Yoga: Kids' yoga and mindfulness education provider offering teacher training, school programs, and therapy-based yoga. Closely comparable to C2C's kids yoga teacher training and school programming, though at smaller scale.
- Choose Love Movement: No-cost SEL curriculum and professional development for K-12 schools built around a single framework. Comparable to C2C's trauma-informed, school-licensed SEL offering but differentiated by free distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Challenge To Change social profiles
Digital presenceChallenge To Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Challenge To Change leadership team
Management profileNumber of profiles
Profiles2 records
Challenge To Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Challenge To Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Challenge To Change
What does Challenge To Change do?
Challenge to Change delivers research-informed mindfulness education and yoga teacher training programs centered on the Mindful Education in Schools curriculum for K-12 institutions. The company offers in-person, online, and licensed programming to schools, workplace wellness and emotional intelligence training to organizations, and certified yoga teacher training programs (95-Hour and 200-Hour) to individuals. Supporting offerings include online self-paced curriculum bundles on Teachable, guided mindfulness albums, children's books, and masterclasses.
Is Challenge To Change a public or private company?
Challenge To Change is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Challenge To Change founded?
Challenge To Change was founded in 2016. It employs 101 to 250 people.
Where is Challenge To Change based?
Challenge To Change is headquartered in Dubuque, United States, in the North America region.
How does Challenge To Change make money?
Five revenue lines are on record. Training Program Fees are the primary driver. The others are online Course Subscriptions, school Curriculum Licensing, merchandise and Products and affiliate Program.
Who are Challenge To Change's main competitors?
Direct peers on record are Move This World, Yoga Ed., Cosmic Kids Yoga and Breathe For Change. Broad incumbents are Headspace, Committee for Children, GoNoodle and Calm. Emerging players are Little Flower Yoga and Choose Love Movement.
Does Challenge To Change have an API?
No public API is recorded for Challenge To Change.
What industry is Challenge To Change in?
Challenge To Change's product category is Mindfulness and Yoga Education Services. Its primary akta.pro industry code is EDAAAHAD, Mindfulness, Meditation & Stress Management Education, with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 611430 and its SIC code is 8200.