What Electric Tobacconist does

The Electric Tobacconist (legal entity: The Electric Tobacconist, LLC) is a privately held, direct-to-consumer online vape retailer founded in 2015 and headquartered in Boulder, Colorado. The company sells vape kits, pods, refills, disposables, coils, and accessories through its owned e-commerce website (electrictobacconist.com) and ships directly to adult consumers across most US states, subject to state-level regulatory restrictions that exclude more than 20 jurisdictions. It also operates a UK storefront at electrictobacconist.co.uk.

The company's underlying technology is a standard e-commerce platform augmented with age-verification systems to comply with adult-only tobacco product sales requirements; no proprietary technology stack or AI/ML capabilities are described. Inventory spans major FDA-compliant brands including VUSE (Alto, Vibe, Solo), blu (Imperial Brands), Logic (Pro, Power), NJOY (Daily), JUUL, plus secondary lines from Boulder, GreenSmartLiving, Leap Vapor, and SMOK. The company is an official ecommerce partner of blu and reports over 2 million successfully shipped orders, 35,000+ customer reviews, and a 98% positive recommendation rating.

The business model is transactional hardware retail with no subscription component. Products are sold as individual units or multi-packs at unit prices ranging from approximately $4 (NJOY Daily disposables) to $35 (multi-pack pods). Free shipping is offered on orders over $150, with volume discounts on bulk pod purchases. Marketing is concentrated on owned channels — email newsletter (5% signup discount), a blog covering FDA PMTA rulings and product launches, and customer review social proof — rather than paid advertising, which is constrained for the category. The company operates with 1-10 employees and has no disclosed institutional funding or parent company.

Name

Electric Tobacconist

Legal name

The Electric Tobacconist, LLC

Website

https://electrictobacconist.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Electric Tobacconist is a privately held, Boulder-based online retailer founded in 2015 that sells vape kits, pods, refills, and disposables from major FDA-compliant brands directly to adult US consumers, and operates a UK storefront as well.

Ownership category

akta.pro rank

Product category

Vape Product Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), E-Liquid & Nicotine Salt Retail (CRANAEAH), Disposable Vape Retail (CRANAEAI)

Keywords

• Online vape retail
• Vape kits
• Replacement vape pods
• Disposable e-cigarettes
• Vape accessories

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vape Product Retail Sales: Electric Tobacconist generates revenue through direct retail sales of vaping products including vape kits, devices, pods, refills, disposables, coils, and accessories. Revenue is primarily one-time transactional (per purchase) with no subscription component. The company stocks products from multiple major brands (VUSE, blu, Logic, JUUL, NJOY, Boulder, GreenSmartLiving, Leap Vapor) and earns margins on each unit sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Electric Tobacconist is a direct-to-consumer online retailer of vaping products for adult consumers. Its assortment includes vape kits, devices, e-liquids, nicotine salts, refills and pods, disposable vapes, coils, and related accessories from VUSE, blu, Logic, NJOY, JUUL, and other brands. Orders are placed through its own e-commerce storefront and shipped to eligible US customer addresses.

Product overview

Electric Tobacconist USA operates as an online e-commerce vape shop offering a comprehensive portfolio of vaping products. The core offering is the Electric Tobacconist online retail platform, which distributes products from multiple sub-brands including VUSE (with Alto, Vibe, and Solo product lines), Logic (with Power and Pro product lines), NJOY (with Daily disposable products), and Blu (with pod vaporizers, refillable vaporizers, and disposables). The company also carries JUUL products and additional brands like Boulder, Green Smart Living, Leap Vapor, and SMOK. Product categories include Vape Kits (encompassing vape pens, refillable vapes, pre-filled pod kits, disposables, cigalikes, batteries, and chargers), Refills & Pods (for JUUL, Logic, Blu, Vuse, Leap, and GreenSmartLiving), Coils (including SMOK Nord), and Disposable Vapes. The business model centers on being an authorized retailer for major tobacco harm reduction brands with compliance with PACT Act, FDA PMTA requirements, and state-specific regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vuse Alto Vuse Alto is a closed pod-mod system from VUSE featuring pre-filled pods and an easy-to-use design for adult vapers.
• Logic Pro Logic Pro is a vaping system that uses pre-filled capsules for mess-free refilling and has a stainless-steel build with a 1.5 ml e-liquid capacity.
• Logic Power Logic Power is a cigalike-style vape with pre-filled cartridges that provide approximately 400 puffs per cartridge and are available in tobacco and menthol flavors.
• NJOY Daily NJOY Daily is a premium disposable e-cigarette requiring no refills or charger and featuring an easy draw for personal use.
• myblu product line The myblu product line is part of Blu's pod vaporizer, refillable vaporizer, and disposable e-cigarette assortment carried by Electric Tobacconist.
• Blu Device Kit Blu Device Kit is a compact 4.25 by 0.71-inch device with a 350 mAh battery, micro-USB charging, a 20-minute rapid recharge, and a one-click pod system.
• Vape Kits Electric Tobacconist's Vape Kits department offers complete starter kits, including vape pens, refillable vapes, pre-filled pod kits, disposables, cigalikes, batteries, and chargers.
• Refills & Pods Refills & Pods provides replacement pods and refills for JUUL, Logic, blu, Vuse, Leap, and GreenSmartLiving products.
• Disposable Vapes Disposable Vapes are ready-to-use e-cigarettes from NJOY, blu, Boulder, and Leap Vapor, available in various nicotine strengths and flavors.
• Coils Coils are replacement components for sub-ohm vaping, including SMOK Nord coils, mesh coils, and sub-ohm coils.

Quantifiable outcome

• 98% positive experience rating from 35,000+ customer reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• blu (Imperial Brands)coreChannel Partner/ Reseller/ DistributorElectric Tobacconist is an official ecommerce partner of blu, a major US vaping brand owned by Imperial Brands. As an official partner, ET carries blu products including pods, disposables, and devices, and serves as a primary online retail channel for the brand in the US market. The partnership positions ET as a trusted, authorized retailer of blu products.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Element Vape: One of the largest US online vape retailers, carrying a similar multi-brand assortment of devices, pods, disposables, coils, and accessories via a direct-to-consumer e-commerce model. Closely comparable to Electric Tobacconist in product breadth, target customer, and online-only distribution strategy.
• Vape Royalty: US-based online vape retailer selling vape kits, e-liquids, pods, and accessories from multiple major brands. Directly comparable on business model (D2C e-commerce, multi-brand authorized retailer), customer segment, and product category focus.
• Direct Vapor: Long-running US online vape shop offering vape devices, e-liquids, tanks, mods, and accessories. Mirrors Electric Tobacconist's online specialty-retail positioning, multi-brand assortment, and adult-vaper target market.
• Mt Baker Vapor: Established US online vape retailer known for e-liquid and device sales via a D2C e-commerce storefront. Comparable on customer base (adult vapers), online-only model, and breadth of vape hardware and consumable SKUs.
• Mi-Pod: US online vape retailer carrying pod systems, mods, e-liquids, and accessories from major brands. Directly comparable as a multi-brand D2C online vape shop targeting adult consumers with similar age-verification and shipping compliance burdens.
• Vape Wild: US online vape retailer offering e-liquids, devices, and accessories with a D2C e-commerce model. Comparable on target market, online specialty-retail channel, and product mix spanning consumables and hardware.
• Central Vapors: Online vape retailer offering e-cigarettes, mods, e-liquids, and accessories through a direct-to-consumer storefront. Closely comparable on assortment, customer profile, and online-only distribution approach.
• My Vape Order: US online vape shop selling vape kits, pods, disposables, and e-liquids from major brands via D2C e-commerce. Comparable on authorized multi-brand model, regulatory compliance posture, and adult-vaper target segment.

Broad incumbents

• JUUL Labs: Owns the JUUL brand carried by Electric Tobacconist and also operates direct-to-consumer online sales of JUUL devices and pods. Comparable as a vape D2C channel serving the same adult consumer, though vertically integrated as a brand-owner rather than a multi-brand retailer.
• Vuse (Reynolds American): Brand-owner of Vuse Alto/Vibe/Solo, a hero line for Electric Tobacconist, and operates its own direct online retail. Comparable as a vape D2C seller in the same FDA-regulated category, while also representing a key authorized-supply relationship for ET.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-electric-tobacconist-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Tobacconist