eden studio
Eden Studio is a Christchurch manufacturer of made-to-order rugs and carpets, serving residential, commercial, interior-design, and international customers through bespoke design, e-commerce, and showroom sales using proprietary tufting machinery and natural fibres.
- Company typePrivate
- Founded2000
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What eden studio does
Eden Studio is a privately held Christchurch, New Zealand designer and manufacturer of made-to-order rugs and carpets. It serves residential homeowners, commercial customers such as hotels, restaurants, retail stores and offices, interior designers and specifiers, and international buyers. Founded in 2000, it also sells a limited assortment of ready-to-purchase rugs through its own online shop and operates a Christchurch showroom.
Its manufacturing proposition is based on customization of size, shape, color, design and fiber, supported by in-house developed tufting and carving machinery, CNC programs generated from vector artwork, 3D texturing, specialty yarn processing, and hand-finishing. The material range includes New Zealand wool, merino, mohair, silk, bamboo, nylon, linen, alpaca and tencel. It offers more than 140 standard colors, custom color matching, samples, texture styles, custom design services, and rug-care products.
The primary revenue mechanism is direct, one-time sale of bespoke rugs and carpets, with a smaller stream from limited ready-made inventory and minor paid sample services. Custom pricing is by enquiry and requires full payment before dispatch; ready-made rugs span approximately NZD 557 to NZD 6,440, with most between NZD 1,000 and NZD 4,000. Distribution combines direct-to-consumer e-commerce, showroom and email or phone consultation, worldwide shipping, and a Rolleston manufacturing facility.
eden studio firmographics
Firmographics- Name
- eden studio
- Legal name
- Eden Studio
- Website
- https://edenstudio.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eden Studio is a Christchurch manufacturer of made-to-order rugs and carpets, serving residential, commercial, interior-design, and international customers through bespoke design, e-commerce, and showroom sales using proprietary tufting machinery and natural fibres.
- Ownership category
- akta.pro rank
eden studio industry classification
Industry- Product category
- Bespoke Rugs and Carpets
- NAICS
- Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Tufted Floor Coverings Manufacturing (IMAOAJAE)
- akta.pro secondary industries
- Broadloom Carpet Manufacturing (IMAOAJAA), Area Rug Manufacturing (IMAOAJAC)
Keywords
Where eden studio is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
eden studio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bespoke Rug and Carpet Sales: Custom-designed and manufactured rugs and carpets sold directly to customers. Products are made to order based on customer specifications including size, colour, shape, design, and fibre type. This is the primary revenue stream.
- Ready-to-Purchase Rug Sales: Limited stock of pre-made rugs available for immediate purchase through the online shop. These are the only products customers can buy straightaway without the custom ordering process.
- Sample Sales: While colour poms and standard samples are complimentary, custom tufted samples in specific colours incur charges of $160 + GST per colour. This represents a minor secondary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-purchase rugs from online shop |
| Unit Pricing | Pay-as-you-go | Custom tufted samples |
| Unit Pricing | Pay-as-you-go | Sample charges for new style development |
| One time/ perpetual license | Pay-as-you-go | Custom rug and carpet pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
eden studio product offering
Product offeringCore offering
Eden Studio designs and manufactures bespoke rugs and carpets made to customer specifications (size, shape, colour, fibre, and design). Using in-house developed tufting machinery and premium natural fibres including New Zealand wool, merino wool, mohair, and silk, the company produces made-to-order floor coverings through a Christchurch-based factory, supplemented by a small online catalogue of ready-to-purchase rugs.
Product overview
Eden Studio is a bespoke rug and carpet manufacturer based in Christchurch, New Zealand, with over 24 years of experience. The company operates as a single unified offering rather than a platform-plus-modules architecture. Its core product is custom-designed and meticulously crafted rugs and carpets made to order, utilizing in-house developed tufting technology. The product portfolio includes a comprehensive range of texture styles (Abrash, Bambino II/III, Bambusa, Bells Junction, Blackball, Boulders Bay, Brunner, Celestial, Chevron, Deluxe, Dipton, Divine, Dobson, Eyelet, Georgie Boy/Girl, Haven, Haven Plus, Haven 1200, Hippo, Meadow, Merino Downs, Merino Haven, Merpaca Cut/Loop, Milford, Milton, Mistral, Monsoon, Moroccan, Ohau, Organic Fields, Owaka, Oxford, Paradise, Plush 400, Sheffield, Silken, Silken Deluxe, Skippers Canyon, Spiral, Sunburst, Super Paradise, Tasman, Vapor Trail, Vines, Waikiwi, Wisper, Yeti), complemented by a Colour Collection of 140+ standard colours and custom colour matching. Additional services include Sample Services (colour poms, colour chips, tufted samples), Custom Design Service, and Rug Care Products (including MicroSeal fabric protection). All products are manufactured in Christchurch, primarily using natural fibres including New Zealand wool, merino wool, mohair, silk, bamboo, nylon, linen, and alpaca.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Rugs and Carpets Custom-designed and meticulously crafted rugs and carpets made to order, tailored to customer specifications for size, colour, shape, design, and fibre type. Available globally with standard lead times of 10-12 weeks for rugs and 14-16 weeks for carpets.
- Custom Design Service Collaborative bespoke design process where Eden Studio works with customers to create site-specific rugs conceived for the architecture they inhabit, using in-house designers and CNC-driven tufting programmes.
- Ready-to-Purchase Rugs Limited stock of pre-made rugs available for immediate online purchase, including designs such as Moroccan, Wisper, Waikiwi, Linear Loop, Organic Fields, Paradise Runner, Ritz Gold, Glenorchy, Melody, Fine Shaggy, Bells Junction, Dipton Gradation, Oxford, Deluxe, Skippers Canyon, Charcoals Gradation, Sheffield, Geo Blocks and Circles, Pink Pudding Hills, Kingston, Three Rings, Myriad, Little Tasman, Owaka, Drift, Merino Haven, Celestial Rib, Geo Design, Brunner, Cinnamon Season, and Eyelet Plaid. Prices range from approximately NZD $557 to NZD $6,440.
- Sample Services Colour poms, colour chips, and tufted samples available for customers to evaluate colours, fibres, and finishes before placing custom orders. First sample in available yarn colour is free; custom colour match samples are NZD $160 + GST per colour.
- Rug Care Products Fabric protector treatment (MicroSeal) and care guidance for maintaining and protecting Eden Studio rugs and carpets.
Quantifiable outcome
- Products are made to exact customer specifications with no size limitations
- +2 more outcomes
Companies that use eden studio
Customer profileSegments4 records
Ideal customer profiles2 records
eden studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
eden studio partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
eden studio competitors and assessment
Company assessmentDirect peers
- The Rug Company: London-based luxury bespoke rug maker offering fully custom hand-tufted rugs from premium natural fibres, serving residential, designer, and commercial clients worldwide — directly comparable model to Eden Studio.
- Tai Ping Carpets: Hong Kong-headquartered bespoke carpet manufacturer producing custom-made floor coverings for luxury hospitality, residential, and aviation/commercial markets — same bespoke custom-manufacturing model at a much larger scale.
- Stark Carpet: US-based high-end custom carpet and rug maker serving interior designers, residential, and contract/hospitality clients with made-to-order broadloom and rugs — directly comparable bespoke luxury positioning.
- Bashian: US manufacturer of high-end custom and broadloom carpets and rugs, with a focus on residential and hospitality projects and in-house design capabilities — directly comparable custom-carpets business.
- Jan Kath: German designer of contemporary bespoke rugs combining traditional hand-tufting with modern patterns; serves residential and contract markets globally — same bespoke-tufter model with a designer-led brand.
- Warisan: US-based bespoke rug maker producing hand-knotted and tufted custom rugs for designers and luxury residential clients, with showrooms in major US design markets — directly comparable custom-luxury positioning.
- Scott Group Studio: North American custom carpet and rug manufacturer serving the luxury residential, hospitality, and aviation markets with bespoke designs — directly comparable in product and customer mix.
Regional players
- Designer Rugs: Australia-based custom and designer rug maker with showrooms across ANZ; offers hand-tufted and hand-knotted custom rugs to residential and commercial clients — comparable bespoke model, primarily serving the trans-Tasman market rather than Eden's wider export footprint.
Emerging players
- Loomstead: Digital-first custom rug startup offering online configuration and shorter lead times for made-to-order rugs — partial overlap with Eden's bespoke value proposition but competing on speed-to-delivery rather than sculptural craftsmanship.
Broad incumbents
- RH (Restoration Hardware) Rugs: US home-furnishings giant offering a broad assortment of mass-produced and semi-custom rugs as part of a wider luxury home portfolio — overlaps at the premium end but does not focus on Eden's fully bespoke, sculptural niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
eden studio social profiles
Digital presenceeden studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
eden studio leadership team
Management profileNumber of profiles
Profiles1 record
eden studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eden studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eden studio
What does eden studio do?
Eden Studio designs and manufactures bespoke rugs and carpets made to customer specifications (size, shape, colour, fibre, and design). Using in-house developed tufting machinery and premium natural fibres including New Zealand wool, merino wool, mohair, and silk, the company produces made-to-order floor coverings through a Christchurch-based factory, supplemented by a small online catalogue of ready-to-purchase rugs.
Is eden studio a public or private company?
eden studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eden studio founded?
eden studio was founded in 2000. It employs 1 to 10 people.
Where is eden studio based?
eden studio is headquartered in San Francisco, United States, in the North America region.
How does eden studio make money?
Three revenue lines are on record. Bespoke Rug and Carpet Sales are the primary driver. The others are ready-to-Purchase Rug Sales and sample Sales.
Who are eden studio's main competitors?
Direct peers on record are The Rug Company, Tai Ping Carpets, Stark Carpet, Bashian, Jan Kath, Warisan and Scott Group Studio. Designer Rugs is listed as a regional player. Loomstead is listed as an emerging player. RH (Restoration Hardware) Rugs is listed as a broad incumbent.
Does eden studio have an API?
No public API is recorded for eden studio.
What industry is eden studio in?
eden studio's product category is Bespoke Rugs and Carpets. Its primary akta.pro industry code is IMAOAJAE, Tufted Floor Coverings Manufacturing, with a secondary code of IMAOAJAA, Broadloom Carpet Manufacturing. Its NAICS code is 314110 and its SIC code is 2273.