devos

Name

devos

Legal name

DeVos Performance Hall

Website

https://devosperformancehall.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Performing arts venue
• Live entertainment events
• Broadway touring productions
• Concert and theater hosting
• Event venue management

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: The venue generates primary revenue through ticket sales for concerts, Broadway shows, comedy performances, family shows, and other events. Tickets are sold through the venue box office, Ticketmaster online and retail outlets, and authorized sellers only.
2. Food and Beverage Concessions: The Amway Grand Plaza Hotel is the exclusive food and beverage provider. All outside food and beverage is prohibited. Revenue from concessions sales during events.
3. Parking Services: Underground parking conveniently located under the convention center, managed by the City of Grand Rapids. Available 24/7, payable by credit or debit card.
4. Facility Rental and Event Services: The venue hosts touring productions, local arts groups, corporate events, and private rentals. Revenue includes rental fees, production services, and event support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DeVos Performance Hall operates a 2,543-seat performing arts theater inside the DeVos Place convention center in downtown Grand Rapids, Michigan. The venue hosts touring concerts, Broadway shows, comedy performances, family entertainment, and serves as the home stage for four resident arts organizations: Broadway Grand Rapids, Grand Rapids Symphony, Grand Rapids Ballet, and Opera Grand Rapids. Tickets are sold through the venue box office, Ticketmaster (online and retail), and the Broadway Grand Rapids box office, with food and beverage provided exclusively by the Amway Grand Plaza Hotel and parking managed by the City of Grand Rapids.

Product overview

DeVos Performance Hall operates as a single 2,543-seat performing arts theater venue in Grand Rapids, Michigan. The venue provides event ticketing services through Ticketmaster and its own box office, accessibility accommodations including accessible seating and assisted listening devices, and various guest amenities such as sensory bags, nursing rooms, and family facilities. The venue hosts performances by four resident arts organizations (Broadway Grand Rapids, Grand Rapids Symphony, Grand Rapids Ballet, and Opera Grand Rapids) as well as touring concerts, comedy shows, and family entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• DeVos Performance Hall Venue and Event Hosting A 2,543-seat performing arts theater hosting concerts, Broadway shows, comedy, family entertainment, and performances by four resident arts organizations. Available to touring artists, promoters, resident arts companies, and event clients.
• Broadway Grand Rapids Season Subscriptions Annual Broadway season subscription packages featuring touring Broadway productions (e.g., Beetlejuice, Moulin Rouge! The Musical, Clue, A Beautiful Noise, Pretty Woman: The Musical, with optional add-ons including MAMMA MIA! and HAMILTON). Five-show packages start at $240 with interest-free payment plans and flexible exchanges. Targeted at dedicated theater-goers.
• Facility Rental and Private Event Services Venue rental for corporate events, private functions, meetings, conferences, and special occasions, including production services and event support. Available to businesses and organizations seeking a downtown Grand Rapids venue.
• Food and Beverage Concessions Concession food and beverage service during events, provided exclusively by Amway Grand Plaza Hotel. Outside food and beverage is prohibited.
• Parking Services Underground parking conveniently located under the DeVos Place convention center, managed by the City of Grand Rapids, available 24/7 with credit/debit card payment.
• Accessibility Accommodations (Hearing Loop, Assisted Listening, Sensory Bags, ADA Seating) Comprehensive accessibility services for patrons including Tele-coil Hearing Loop integration with hearing aids, complimentary assisted listening devices (valid ID required), sensory bags with wiggle seats, weighted lap pads, noise cancelling headphones, and fidget toys, plus wheelchair accessible, companion, and semi-ambulatory seating and ADA seating relocation. Provided in partnership with i Understand love heals.

Quantifiable outcome

• Ranked #13 worldwide among venues with capacity of 5,000 or less (Billboard)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ASM GlobalcoreImplementation/ SI/ Consulting PartnerASM Global is the world's leading producer of entertainment experiences and the venue management company for DeVos Performance Hall. They provide venue strategy, event management, and operational expertise across a global network of over 350 venues. ASM Global manages Van Andel Arena, DeVos Place, and DeVos Performance Hall for the Grand Rapids-Kent County Convention/Arena Authority.
• Legends Global Grand RapidscoreStrategic or Co-development PartnerLegends Global Grand Rapids is the hospitality operator for the venue, handling food and beverage services, parking operations, and event hospitality. Legends Global manages the DeVos Performance Hall supplier and vendor program for procurement and community engagement.
• Broadway Across AmericacoreStrategic or Co-development PartnerBroadway Across America is part of the John Gore Organization family of companies. In 2019, Broadway Grand Rapids entered into a partnership agreement with Broadway Across America to enhance opportunities to bring hot new Broadway productions from New York to Grand Rapids.
• Wheel the WorldminorStrategic or Co-development PartnerDeVos Performance Hall is part of the Wheel the World Family, collaborating with Experience Grand Rapids and Disability Advocates of Kent County to provide accessibility information and support for travelers with disabilities.
• Disability Advocates of Kent CountyminorStrategic or Co-development PartnerCollaboration partner in the Wheel the World accessibility initiative, providing expertise and resources for accessibility accommodations for guests with disabilities at the venue.
• Lantern CoffeeminorGTM or Marketing PartnerLocal downtown Grand Rapids coffee shop partnering with DeVos Performance Hall for community events. At the David Sedaris event, Lantern Coffee served specialty coffees with $1 from each purchase benefiting Kent District Library.
• i Understand love healsminorGTM or Marketing PartnerNon-profit organization that provided sensory bags and items (wiggle seats, weighted lap pads, noise cancelling headphones, fidget toys) for free use by patrons with sensory sensitivities at events.
• Amway Grand Plaza HotelcoreChannel Partner/ Reseller/ DistributorExclusive food and beverage provider for DeVos Performance Hall. All outside food and beverage is prohibited. The hotel provides catering services and concessions during events at the venue.
• Aunt FlowminorGTM or Marketing PartnerWoman-owned business partnered with Van Andel Arena (sister venue) to provide free, organic menstrual products in restroom dispensers for patrons in need. Products provided at no cost to guests.
• Lake Michigan Credit UnionminorOthersATM machine located inside DeVos Performance Hall near the south end of the lobby, providing banking services for patrons.
• Grand Rapids-Kent County Convention/Arena Authority (CAA)coreStrategic or Co-development PartnerThe seven-member board that administers DeVos Place, DeVos Performance Hall, and Van Andel Arena. Established March 29, 2000 by the City of Grand Rapids and County of Kent. CAA's mission is to encourage economic development within West Michigan, create jobs, and provide facilities for entertainment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stranahan Theater: A 2,400-seat performing arts venue in Toledo, OH. Comparable capacity and Midwestern regional market positioning, hosting Broadway tours and concerts that compete for similar audiences.
• Wharton Center for Performing Arts: A 2,500-seat performing arts venue at Michigan State University in East Lansing, MI. Directly comparable in capacity and Broadway/concert programming, competing for the same Michigan touring content and West Michigan audiences.
• The Fabulous Fox Theatre (Detroit): A historic 5,000-seat performing arts venue in Detroit, MI, hosting Broadway tours, concerts, comedy, and family shows. Closest direct competitor for Michigan touring Broadway and concert audiences, with comparable programming model and operating scale.
• Marcus Performing Arts Center: A Milwaukee, WI performing arts complex including the 2,300-seat Uihlein Hall. Comparable mid-tier Midwest venue hosting Broadway Grand Rapids-style touring productions, symphony, and ballet, competing for similar demographic audiences.
• Detroit Opera House: A 2,700-seat performing arts venue in Detroit hosting opera, Broadway, and concerts. Comparable capacity, similar resident performing arts organization model, and overlapping Michigan market audience.
• Fisher Theatre: A 2,089-seat historic theater in Detroit hosting Broadway tours. Comparable mid-tier Broadway touring venue in Michigan market with similar programming model.
• Aronoff Center for the Arts: A 2,700-seat performing arts venue in Cincinnati, OH. Comparable mid-size Midwestern market venue hosting Broadway, concerts, ballet, and family shows, with similar capacity tier and operating model.
• Shea's Performing Arts Center: A historic 3,000-seat theater in Buffalo, NY, hosting Broadway tours, concerts, and comedy. Comparable mid-market Broadway touring venue with similar seating capacity and programming focus.
• Hanover Theatre for the Performing Arts: A 2,300-seat performing arts venue in Worcester, MA. Similar capacity tier, comparable mid-market Broadway touring and concert programming, with comparable ticket price points and subscription model.

Regional players

• Broadway In Detroit: Broadway touring presenter operating multiple Detroit venues (Fisher Theatre, Music Hall Centre). Comparable Broadway touring programming model but operating exclusively in Detroit market rather than Grand Rapids regional territory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DeVosPerfHall
• YouTubeyoutube.com/channel/UCKpmAh4KKmnB80ScUymWwKQ
• Facebookfacebook.com/DeVosPerformanceHall
• LinkedInlinkedin.com/company/devos-performance-hall
• Instagraminstagram.com/devoshall
• TikToktiktok.com/@devosperformancehall
• Pinterestpinterest.com/devosperfhall

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about devos