moguer cuna de platero, scoop.

What moguer cuna de platero, scoop. does

Cuna de Platero is a Spanish agricultural cooperative (sociedad cooperativa) headquartered in Moguer, Huelva, established in 1988 by a group of local farmers who united to collectively produce and commercialize berries. The cooperative is composed of over 100 farmer members and produces four berry categories — strawberries (fresas), raspberries (frambuesas), blueberries (arándanos), and blackberries (moras) — with blackberries alone representing 10 hectares of cultivation producing 150,000 kilograms annually. Operations are governed through shared functions covering Administration, Human Resources, Fiscal matters, R&D, and Production, with member-facing digital tools including an ERPNet portal, a Virtual Partner platform, and an internal employee mobile application.

The cooperative differentiates through a strong sustainability and quality positioning, holding a portfolio of certifications that includes GlobalGAP, IFS, BRC, ISO 9001, LEAF Marque, and notably the AENOR Agricultura Regenerativa certification under the EPIGEN model — making it the first company in the red fruits sector to receive this regenerative agriculture certification. The cooperative has been adherent to the United Nations Global Compact since 2019 and obtained the QODS certification in 2022, with 80% of its sustainability actions concentrated on SDG 12 (Responsible Production and Consumption). It is also a member of Freshuelva, Interfresa, Cooperativas Agro-Alimentarias de Andalucía, and the 5 al Día health advocacy association.

Commercially, Cuna de Platero sells fresh berries through B2B distribution channels reaching Spain and international markets, supplemented by a consumer-facing recipe content library and active social media presence across Facebook, Instagram, LinkedIn, YouTube, and TikTok to support brand awareness and health-oriented demand generation. A Code of Ethics was approved in December 2017 to formalize governance standards. Revenue figures are not publicly disclosed, and there are no disclosed funding rounds, M&A activity, or external institutional ownership; the entity remains 100% cooperatively held by its farmer members.

Name

moguer cuna de platero, scoop.

Legal name

Cuna de Platero

Website

https://cunadeplatero.net

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Cuna de Platero is a Spanish agricultural cooperative founded in 1988 in Moguer, Huelva, comprising over 100 farmer members who collectively produce and commercialize strawberries, raspberries, blueberries, and blackberries for B2B distribution across Spain and European markets, differentiated by regenerative agriculture and sustainability certifications.

Ownership category

akta.pro rank

Product category

Fresh Berry Production

NAICS

Strawberry Farming (111333), Berry (except Strawberry) Farming (111334)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Fresh berry production
• Agricultural cooperative
• Regenerative agriculture
• Strawberry farming
• Red fruit cultivation

Headquarters

HQ city

Moguer

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Berry sales: Cuna de Platero is an agricultural cooperative that produces and commercializes berries (strawberries, raspberries, blueberries, and blackberries). The cooperative model prioritizes the benefit of farmer members with common objectives in areas such as Administration, Human Resources, Fiscal, R&D, and Production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cuna de Platero is an agricultural cooperative that produces and commercializes fresh berries — strawberries (fresas), raspberries (frambuesas), blueberries (arándanos), and blackberries (moras) — grown by its 100+ farmer members in Moguer, Huelva, Spain. The cooperative consolidates production, processing, packaging, quality control, R&D+i, and commercialization across all member farms, and exports berries to food distribution markets in Europe. Sustainability is embedded in operations via regenerative agriculture practices certified by AENOR under the EPIGEN model.

Product overview

Cuna de Platero is an agricultural cooperative that operates as a unified product company focused on growing and commercializing four types of berries: strawberries (fresas), raspberries (frambuesas), blueberries (arándanos), and blackberries (moras). Founded in 1988 by a group of farmers in Moguer, Huelva, the cooperative is composed of over 100 farmer-members. The company sells fresh berries as its core product line and supplements this with a consumer-facing recipes section that promotes berry-based cooking and healthy eating. Internal digital tools — including an ERPNet portal for farmer-members, a Virtual Partner platform, and an employee mobile app — serve the cooperative's operational needs rather than external customers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 80% of actions focused on SDG 12 (Responsible Production and Consumption)
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• FreshuelvacoreOthersAssociation of Producers and Exporters of Strawberries of Huelva. Cuna de Platero is a member of this association which represents and promotes the strawberry industry in the Huelva region.
• InterfresacoreOthersInterprofessional Association of the Andalusian Strawberry. Cuna de Platero is a member and participates in the PRELSI (Plan de Responsabilidad Ética, Laboral, Social e Igualdad) initiative for social responsibility.
• Cooperativas Agro-Alimentarias de AndalucíacoreOthersAgricultural Cooperatives of Andalusia. Cuna de Platero is affiliated with this regional cooperative federation representing agricultural cooperatives in the Andalusian region.
• 5 al DíaminorOthersAssociation for the consumption of fruits and vegetables. Cuna de Platero shares its commitment to health through participation in this association promoting fruit and vegetable consumption.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Driscoll's: The world's largest berry marketer, operating a global network of independent growers across strawberries, raspberries, blueberries, and blackberries. Direct overlap with Cuna de Platero across all four berry categories, with substantially larger scale and consumer brand recognition.
• Hortifrut: Chilean-headquartered global berry producer with a vertically integrated model spanning blueberries, raspberries, blackberries, and strawberries. Comparable as a multi-berry, multi-region producer supplying European retail.

Direct peers

• Naturipe Farms: Grower-owned cooperative producing strawberries, blueberries, raspberries, and blackberries primarily in the Americas with expanding European sourcing. Directly comparable to Cuna de Platero's cooperative structure and four-berry portfolio.
• Fresón de Palos: Huelva-based Spanish strawberry producer and one of the largest strawberry growers in Europe. The closest geographic and product-line competitor to Cuna de Platero, operating in the same region with overlapping strawberry focus.
• BerryWorld Group: UK-headquartered specialist berry supplier with breeding programs and year-round supply of strawberries, raspberries, blueberries, and blackberries into European retailers. Directly comparable as a multi-berry European supplier.
• Euroberry: Spanish berry marketing and export organization representing Huelva-based growers for European distribution. Comparable to Cuna de Platero's commercial/export function across strawberries and other berries.
• Bobal Group: Huelva-based berry producer and exporter specializing in strawberries, raspberries, blueberries, and blackberries. Closely comparable regional competitor with similar four-berry focus and European export orientation.
• Sun Belle: US-headquartered berry marketer with growing European operations distributing blueberries, raspberries, blackberries, and strawberries to European retailers. Comparable multi-berry supplier with European distribution focus.

Regional players

• Wish Farms: US-based grower and marketer of strawberries, blueberries, raspberries, and blackberries. Comparable multi-berry producer model, though primarily serving North American rather than European retail.

Emerging players

• Planasa: Spanish agricultural group with breeding programs and production across berries and other crops, including operations in Huelva. Comparable as a Spanish-headquartered berry producer with breeding/R&D capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@cunadeplatero589
• Facebookes-es.facebook.com/cuna.deplatero
• LinkedInlinkedin.com/company/cuna-de-platero
• Instagraminstagram.com/cunadeplatero/?hl=es
• TikToktiktok.com/@cunadeplatero

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about moguer cuna de platero, scoop.