the doggie lift

What the doggie lift does

The Doggie Lift, operated under DrWoofMeow, LLC, is a direct-to-consumer retailer of a proprietary, veterinarian-designed dog restraint system used during home grooming and select medical care procedures. Founded in 2016 in Federal Way, Washington by Dr. Eric Lui — a DVM with 13+ years of small animal practice — the company sells a modular hardware system comprising a 46-inch steel frame that fits standard door frames without installation, 300lb-capacity supporting straps, and six sizes of specialized harnesses covering dogs from 2 to 160 pounds. The product enables a single handler to suspend a dog for nail trimming, teeth brushing, ear cleaning, insulin injections, subcutaneous fluid therapy, and basic examinations, replacing the typical two- or three-person restraint approach. Per the founder, the system has been used by 14,000+ pet parents worldwide and is described as "one-of-a-kind."

Revenue is generated entirely through one-time hardware sales via a Shopify-powered storefront at doggielift.com, with a parallel Canadian affiliate at thedoggielift.ca. Complete packages are priced at $179.99 (1 harness) to $279.99 (6 harnesses); individual components are sold separately — frames at $159.99, harnesses at $29.99–$54.99 by size, supporting straps at $26.99, and a catalog of replacement parts and a $14.99 extended warranty. The primary customer segment is individual pet owners seeking to avoid stressful or costly professional grooming (cited $20/month or ~$240/year), with secondary segments in veterinary clinics (e.g., Islandside Animal Hospital) and professional groomers. The company is founder-controlled and privately held, with no disclosed institutional investors, no patents on file, no executive hires beyond Dr. Lui, no certifications, and no M&A activity. Marketing relies on Shopify content (testimonials, FAQs, how-to guides), an email newsletter, a Facebook page, and earned media features on The Daily Dot and WPetTalkRadio. International shipping is supported across nearly 200 country codes, with all products backed by a 6-month return policy.

Name

the doggie lift

Legal name

DrWoofMeow, LLC

Website

https://doggielift.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

The Doggie Lift is a direct-to-consumer retailer of a proprietary, vet-designed door-frame dog restraint system for at-home grooming and medical care tasks, serving primarily individual pet owners and secondarily veterinary clinics and professional groomers.

Ownership category

akta.pro rank

Product category

Pet Grooming Equipment

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLAMAFAN

DME, Mobility & Assistive Devices (Wheelchairs, Braces, Recovery Collars)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Medical Devices & Supplies

Keywords

• Dog grooming equipment
• Pet restraint system
• Dog nail trimming
• Veterinary care tools
• Pet care accessories

Headquarters

HQ city

Federal Way

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Physical Product Sales: One-time sale of hardware products including complete packages (metal frame + straps + harnesses), individual components (frames, harnesses, straps), and replacement parts. No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Doggie Lift sells a door-frame-mounted dog restraint lifting system consisting of a steel metal frame, size-specific harnesses (XS to XXL, accommodating dogs from 2 to 160 pounds), and heavy-duty supporting straps (300 lb capacity). The system enables dog owners and pet professionals to safely suspend dogs for hands-free grooming and medical care tasks including nail trimming, teeth brushing, ear cleaning, insulin injections, and subcutaneous fluid therapy. Products are sold directly to consumers through a Shopify-based e-commerce site, with packages ranging from 1 to 6 harnesses, plus individual components and replacement parts.

Product overview

The Doggie Lift is a vet-created physical product system for at-home pet care, consisting of a modular hardware system with a steel metal frame (46 inches) that fits into door frames, size-specific harnesses (XS through XXL to accommodate 2-160lb dogs), and heavy-duty supporting straps (300lb capacity). The core offering is sold as Complete Packages combining the metal frame, straps, and multiple harnesses ($179.99-$279.99), with individual components available separately. Accessories include replacement parts, foam bar protectors, arm bars, and an extended warranty option. The product enables pet owners to safely restrain dogs for grooming tasks including nail trimming, teeth brushing, ear cleaning, and administering insulin injections or subcutaneous fluid therapy, eliminating the need for vet visits or sedated procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• The Doggie Lift Complete Packages Full starter kits containing the metal frame, supporting straps, and harnesses in configurations of 1 to 6 harnesses ($179.99 to $279.99). Designed for pet owners to perform home grooming tasks including nail trimming, teeth brushing, ear cleaning, and administering injections.
• Dog Harnesses (XS, Small, Medium, Large, XL, XXL) Size-specific harnesses ranging from XS (2-5 lbs) to XXL (121-160 lbs), priced $29.99 to $54.99. Attach to the metal frame to safely support dogs during grooming procedures with weight distribution design for comfortable suspension.
• Just The Doggie Lift Metal Frame The steel metal frame system (46 inches across, $159.99) that fits into standard door frames without installation. Provides the structural support for the harness and straps system and comes with foam handle bar protectors and assembly hardware.
• Supporting Straps Heavy-duty pair of supporting straps (6 feet/182cm long, $26.99) with a weight capacity of 300 lbs. Used to attach harnesses to the metal frame for suspending dogs during grooming.
• Replacement and Extra Parts Spare and replacement parts including foam bar protectors ($8.99), 3/4 inch middle bar replacements ($24.99), pair of arm bars cut to 17 inches ($29.99), replacement arm bars ($19.99), hardware kits, and hex head screws ($3.99) for maintenance and repair of the Doggie Lift system.
• 1-Year Extended Warranty Extended warranty coverage ($14.99) for the Complete Doggie Lift Package, providing additional protection beyond the standard 6-month return policy.

Quantifiable outcome

• 92% success rate in nail trimming according to founder's clinical experience
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Canadian Affiliate (thedoggielift.ca)minorChannel Partner/ Reseller/ DistributorSeparate Canadian distribution entity operating independently at thedoggielift.ca, serving Canadian customers with local shipping and presumably local currency/payment options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PetSafe (Radio Systems Corporation): Largest pet products brand in the U.S., offering a broad range of dog training, containment, and care products through major retail channels. Comparable because it sells hardware-based pet solutions at scale and competes for the same discretionary pet-owner wallet.
• Coastal Pet Products: Long-standing manufacturer and distributor of pet collars, leads, grooming tools, and care accessories, selling through mass retail and pet specialty. Comparable because it covers the same grooming-tools category as The Doggie Lift at retail scale.
• Andis Company: Leading manufacturer of professional pet grooming equipment including clippers, blades, and grooming tables used by vets and groomers. Comparable because it serves overlapping professional groomer and veterinary clinic customers seeking restraint and grooming hardware.
• Wahl Clipper Corporation: Major grooming equipment brand for both human and animal applications, widely distributed through retail and professional channels. Comparable as a broad incumbent serving pet owners and professional groomers with hardware-based grooming solutions.
• Outward Hound: Pet product brand selling enrichment, travel, and care products through major retail and online channels. Comparable because it competes for the same DTC and retail pet-owner purchasing occasions with branded hardware products.
• Hyper Pet: Mid-sized pet products brand selling interactive, feeding, and care products through retail and e-commerce. Comparable because it competes for retail shelf space in the same pet hardware category.

Direct peers

• Top Performance / PetEdge: B2B distributor and manufacturer of professional pet grooming equipment including grooming tables, nooses, and restraints used by groomers and vets. Most directly comparable because it sells restraint/hardware products to the same professional grooming and veterinary segments The Doggie Lift targets.
• Master Equipment (by Andis): Professional grooming equipment line including tables, arms, and restraints used by groomers. Comparable as a direct competitor in the grooming restraint/table category serving the same professional customer base.

Emerging players

• KVP International: Veterinary-focused brand offering recovery collars, harnesses, and rehab/assistive devices for animals. Comparable because it sells veterinary DME-style hardware for animal care procedures, mirroring the Doggie Lift's positioning as an assistive device.

Others

• Chewy: Largest U.S. online pet supplies retailer, distributing thousands of pet hardware brands including grooming and care products. Comparable as the dominant e-commerce channel partner the Doggie Lift would need to unlock consumer-scale distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheDoggieLift
• LinkedInlinkedin.com/company/the-doggie-lift

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the doggie lift