daniel w. fletcher

What daniel w. fletcher does

Daniel W. Fletcher is a London-based contemporary menswear brand founded in 2015 by designer Daniel Fletcher following his graduation from Central Saint Martins. The brand designs, produces, and sells ready-to-wear collections spanning tailoring, eveningwear, knitwear, shirts, outerwear, and accessories, with manufacturing conducted in England. The label operates a direct-to-consumer e-commerce platform complemented by selective premium wholesale distribution through Liberty London, Beams International Gallery, and SSense, and offers a Made to Order bespoke tailoring service for higher-touch and higher-average-order-value customers.

The business model combines DTC e-commerce with curated wholesale and bespoke services. Products are priced in the mid-to-upper luxury tier, with scarves starting around $97 and tuxedo jackets reaching approximately $1,659. The company has shown 8+ consecutive seasons on the London Fashion Week Men's schedule and has accumulated industry recognition including an LVMH Prize nomination (2017), the International Woolmark Prize European Semi-Final win (2018), and a finalist placement on Netflix's 'Next in Fashion' (2020). Daniel Fletcher concurrently serves as Artistic Director of Fiorucci (since 2023), representing an additional creative and reputational channel outside the core label.

The company is privately held and founder-owned, with no external funding rounds disclosed. Customer segments include contemporary menswear consumers shopping via DTC and at premium department stores and luxury e-commerce platforms globally. Distribution is intentionally selective rather than broad, positioning the brand in the high-prestige but limited-volume tier of independent menswear.

Name

daniel w. fletcher

Legal name

Daniel W. Fletcher

Website

https://danielwfletcher.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Daniel W. Fletcher is a London-based contemporary menswear brand founded in 2015, designing and selling ready-to-wear clothing, tailoring, eveningwear, and accessories through DTC e-commerce, selective premium wholesale (Liberty, Beams, SSense), and a Made to Order bespoke service.

Ownership category

akta.pro rank

Product category

Contemporary Luxury Menswear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (458110)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industry

Ties, Bow Ties & Pocket Squares (CRAAAJAH)

Keywords

• Contemporary menswear
• Luxury tailoring
• Made to order
• Eveningwear shirts
• Bespoke accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Direct e-commerce sales: Revenue from direct sales through brand's owned e-commerce platform with global shipping
2. Wholesale distribution: Revenue from wholesale partnerships with premium and luxury department stores worldwide including Liberty, Beams International Gallery, and SSense
3. Studio book sales: Sale of Studio hardback book - 120 pages, cloth bound, documenting six years of brand photography by Morgan Hill Murphy

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Daniel w. Fletcher designs and sells contemporary menswear including tailored jackets (tuxedo, double-breasted, military blouson), trousers, signature shirts, corset vests, t-shirts, and accessories (scarves, ties, cummerbunds). The brand also offers a Made to Order bespoke tailoring service in London, with all products manufactured in England.

Product overview

DANIEL w. FLETCHER is a London-based contemporary menswear brand established in 2015 by designer Daniel Fletcher after graduating from Central Saint Martins. The brand offers a unified portfolio of menswear products organized primarily by seasonal collections (currently featuring SS26, SS25, AW24, AW23, SS23, and historical collections going back to SS16), with product categories including tailoring (tuxedo jackets, trousers), shirts (basting stitch, warner, eyal, contrast stitch, bow tie, moire prom, pinstripe bib), tops/corsets (satin corset vest, wool corset vest, wool stripe corset, poplin stripe corset), trousers (basting stitch, wide leg in various colors), eveningwear, coats & jackets (striped military blouson), knits (t-shirts), and accessories (scarves, ties, cummerbunds). The brand also publishes a Studio hardback book documenting its history. Key offerings include a Made to Order bespoke tailoring service where garments are hand-made in London with fitting consultations. Products are manufactured in England (with some accessories from Great Britain), with a focus on quality materials including merino wool, cotton, cashmere, and silk-viscose. The brand is known for its fusion of formal tailoring with contemporary design elements.

Differentiator

Problem solved

Functional benefit

Products and services

• Made to Order Bespoke Tailoring Service Bespoke tailoring service offering hand-crafted garments including tuxedo jackets, made in London with fitting consultations in the London studio or online. Production takes up to three weeks.
• STUDIO Hardback Book 120-page hardback cloth-bound book (290mm x 254mm) documenting six years of Daniel W. Fletcher brand photography by Morgan Hill Murphy, with a foreword by Daniel Fletcher.
• Basting Stitch Tuxedo Jacket (Ivory) Double-breasted tuxedo-style tailored jacket in ivory, made from merino wool with contrast moire lapel. Fully lined, classic fit, made in England.
• Double Breasted Tuxedo Jacket (Black) Double-breasted tuxedo-style tailored jacket in black, made from merino wool with twill finish and satin lapel. Fully lined, classic fit, made in England.
• Double Breasted Jacket (AW24) Double-breasted tailored jacket in black from the AW24 collection. Made from merino wool with twill finish, fully lined, classic fit, made in England.
• Striped Military Blouson Military blouson-style jacket in burgundy from the AW24 festive capsule collection. Made from woven stripped fabric, produced in the UK. Cropped boxy fit with concealed button closing.
• Basting Stitch Shirt Signature shirt featuring contrasting basting stitch inspired by bespoke tailoring tradition. Made in England from cotton, relaxed fit.
• Warner Shirt Pyjama-style shirt in tan stripe with open collar, single chest pocket, and leather logo patch. Made in England from printed cotton poplin, relaxed fit.
• Eyal Shirt Signature relaxed-fit shirt made in England from lightweight cotton fabric. Available in chocolate colorway.
• Contrast Stitch Shirt Signature shirt featuring contrast stitching made in lightweight cupro fabric. Made in England, relaxed fit.
• Bow Tie Shirt Signature shirt featuring a built-in bow tie designed to be worn undone, made from luxurious silk-viscose twill. Made in England, relaxed fit.
• Moire Prom Shirt Signature relaxed-fit shirt made in a lightweight moire effect fabric. Made in England. Available in black.
• Pinstripe Bib Shirt Signature shirt with built-in bib detail made from lightweight merino wool. Made in England, relaxed fit.
• Basting Stitch Trousers (Ivory) Straight-leg trousers in ivory featuring contrast basting stitch inspired by bespoke tailoring tradition. Made in England.
• Basting Stitch Trousers (Black) Straight-leg trousers in black featuring contrast basting stitch inspired by bespoke tailoring tradition. Made in England.
• Wide Leg Trousers (Chocolate) Wide-leg trousers in chocolate British wool, low rise with double pleats. Made in England.
• Wide Leg Trousers (Navy) Wide-leg trousers in navy twill wool, low rise with double pleats. Made in England.
• Corset Vest (Satin) Corset-style vest featuring boning details and laced back with raw edges. Made in England from shiny satin fabric with canvas lining.
• Wool Corset Vest Corset-style vest in cream featuring boning details and laced back with raw edges. Made in England from wool twill fabric.
• Wool Stripe Corset Corset-style vest in ecru stripe featuring boning details and laced back with raw edges. Made in England from striped merino wool.
• Poplin Stripe Corset Corset-style vest in sage stripe featuring boning details and laced back with raw edges. Made in England from striped cotton poplin.
• Satin Cummerbund Cummerbund-style belt with velcro closing inspired by classic cummerbund with updated twist. Made in England in satin.
• Pinstripe Tie Tie made from lightweight merino wool, designed to complement the matching shirt from SS25 collection. Made in England.
• Cashmere Logo Scarf Cashmere scarf featuring Dw.F leather patch and woven outside label. Made in England. Measures 60 inches in length x 12 inches in width.
• Lambswool Tartan Scarf (McGregor) Lambswool scarf in McGregor tartan featuring Dw.F leather patch from the AW24 Festive capsule collection. Made in Great Britain. Measures 60 inches in length x 12 inches in width.
• Lambswool Tartan Scarf (Campbell of Cowdor) 100% lambswool scarf in Campbell of Cowdor tartan featuring Dw.F leather patch from the AW24 Festive capsule collection. Made in England.
• Reading Society T-shirt Short-sleeve crew neck T-shirt made from 100% cotton featuring graphics inspired by college society logos.
• Daniel w. Fletcher Gift Card Gift cards available for purchase on the Daniel w. Fletcher website.

Quantifiable outcome

• Graduate collection purchased by Opening Ceremony for Spring/Summer '16 capsule
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• Opening CeremonyminorChannel Partner/ Reseller/ DistributorOpening Ceremony purchased Daniel Fletcher's graduate collection and produced a capsule collection of eight designs for Spring/Summer '16, marking the brand's first major wholesale partnership.
• Liberty LondoncoreChannel Partner/ Reseller/ DistributorPremium UK department store carrying Daniel w. Fletcher collections as part of their curated luxury menswear offering.
• Beams International GallerycoreChannel Partner/ Reseller/ DistributorJapanese premium retailer distributing Daniel w. Fletcher to their fashion-conscious clientele in Japan and internationally.
• SSensecoreChannel Partner/ Reseller/ DistributorGlobal luxury fashion retailer carrying Daniel w. Fletcher collections, providing international reach across their customer base.
• Netflix 'Next in Fashion'flagshipGTM or Marketing PartnerDaniel Fletcher competed in Netflix's 'Next in Fashion' series, reaching the final. This appearance significantly boosted brand visibility to mainstream fashion audiences globally.
• FioruccicoreStrategic or Co-development PartnerDaniel Fletcher serves as Artistic Director of iconic Italian label Fiorucci, expanding his creative influence beyond his eponymous brand.
• Coca-ColaminorStrategic or Co-development PartnerSpecial collaboration titled 'Dw.F x COCA COLA' - 'I'd Like To Buy The World A Coke' featuring co-branded products within the brand's collection history.
• Louis Vuitton, Victoria Beckham, Burberry, LanvinminorStrategic or Co-development PartnerPrior work experience at these major fashion houses before founding his own label, providing credibility and industry expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ahluwalia: London-based menswear and womenswear brand by Priya Ahluwalia, also a Central Saint Martins alumnus and LVMH Prize shortlist entrant. Directly comparable emerging British luxury designer profile, made-in-England positioning, and global wholesale model.
• Wales Bonner: British luxury menswear and womenswear brand by Grace Wales Bonner. Closest peer in the emerging British luxury menswear segment with LVMH Prize winner profile, made-in-England craftsmanship, and similar positioning at Liberty, SSense, and other shared stockists.
• S.S. Daley: British contemporary menswear brand founded by Steven Stokey-Daley, a fellow Central Saint Martins graduate. Direct competitor in the same emerging British luxury menswear niche with parallel award trajectory (LVMH Prize) and similar narrative-driven design approach.
• Bianca Saunders: London-based contemporary menswear brand by Bianca Saunders, fellow CSM graduate and LVMH Prize finalist. Comparable in scale, made-in-Europe production, and stockist network (SSense, Liberty) to Daniel w. Fletcher.
• Nicholas Daley: London-based menswear brand of Scottish-Jamaican heritage. Directly comparable emerging British menswear designer with shared CSM pedigree, wholesale through Liberty and Beams, and a narrative-driven design philosophy.

Broad incumbents

• Burberry: Established British luxury fashion house where Daniel Fletcher previously worked. Broad incumbent in the same British luxury heritage space; offers tailored menswear and outerwear at scale and is a benchmark for the segment Daniel w. Fletcher competes within.
• Thom Browne: Established American luxury menswear brand known for tailored suiting, Edwardian/military-inspired silhouettes, and a shrunken-tailoring aesthetic that parallels Daniel w. Fletcher's basting-stitch and Edwardian detailing — a useful incumbent benchmark.

Emerging players

• Charles Jeffrey LOVERBOY: London-based contemporary menswear brand from Central Saint Martins with a strong runway/showpiece identity. Comparable emerging British designer operating in adjacent (more avant-garde) territory with overlapping stockists.
• Saul Nash: London-based menswear designer and CSM alumnus who debuted at London Fashion Week Men's. Comparable emerging British menswear designer with similar seasonal LFW Men's showing cadence and DTC-led distribution.
• Craig Green: Established Canadian-born, London-based menswear designer with long-running LFW Men's presence and shared wholesale at Liberty. Comparable contemporary menswear brand operating at slightly larger scale with similar made-in-Europe production ethos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/danielwfletcher/?hl=en
• LinkedInlinkedin.com/company/daniel-w.-fletcher-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about daniel w. fletcher