color garden

What color garden does

Color Garden is a private, direct-to-consumer brand that sells 100% plant-based food coloring products to home bakers and families, with operations headquartered at 1300 N. Hancock St., Anaheim, CA. The company is owned by parent Color Maker, a color-solutions specialist that provides manufacturing and operational support. Color Garden's catalog consists of two complementary lines: single-use 1 oz liquid food color packets (in Multi Pack, Pastels Pack, five individual colors, and Halloween/Holiday themed packs) priced between $10.95 and $13.95, and Natural Colored Sugar Crystals in 3 oz shaker bottles priced at $9.95.

Underlying technology is physical botanical extraction from fruit, vegetable, and plant sources — beet juice (red/pink), beta-carotene (orange), turmeric (yellow), red cabbage (blue/purple), purple grape juice (purple), and spirulina (blue/green) — formulated as water-based, water-soluble liquids with less than 1% Non-GMO ethyl alcohol as a preservative. The products are differentiated by a non-staining formula, flavor-neutral processing, pH-optimized color stability, and single-use packaging designed to prevent oxidation.

The business model is a multi-channel CPG distribution structure: direct e-commerce through a Shopify storefront at colorgarden.net (with free U.S. shipping over $30), third-party sales via Amazon marketplace (global reach), and B2B wholesale via Faire for retailers. Marketing is content-led through an educational blog (Color News), Facebook and Instagram organic social, SEO-optimized FAQ and instructional content, and email. Primary customer segments are home bakers and families with children seeking clean-label, non-toxic alternatives to synthetic food dyes, with a secondary professional/semi-professional baker segment.

Name

color garden

Legal name

Color Garden

Website

https://colorgarden.net

Company type

Private

Operating status

Operating

Short description

Color Garden is a private, direct-to-consumer brand owned by Color Maker that sells 100% plant-based food coloring packets and pre-colored sugar crystals to home bakers and families seeking non-staining, synthetic-dye-free alternatives for baking and decorating.

Ownership category

akta.pro rank

Product category

Natural Food Coloring

NAICS

Synthetic Dye and Pigment Manufacturing (32513)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Natural Colorants (Plant/Algae/Microbial Extracts: Anthocyanins, Carotenoids, Chlorophyll, Spirulina) (AFAJAEAA)

akta.pro secondary industries

Clean-Label & Certified Colorants (Organic, Non-GMO, Kosher/Halal, Allergen-Free) (AFAJAEAI), Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food) (AFAJAEAH), Color Blends & Formulation Systems (Standardized Blends, Shade Matching) (AFAJAEAF), Colors & Color Systems (Natural/Artificial, Caramel Colors) (CRADAOAG)

Keywords

• Natural food coloring
• Plant-based food color
• Baking decorations
• Colored sugar crystals
• Food dye alternatives

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Product Sales: Color Garden sells its natural food coloring products directly to consumers through its Shopify-powered e-commerce website. Products include multi-pack and individual color packets (Red, Orange, Yellow, Green, Blue, Purple) and Natural Colored Sugar Crystals in multiple colors. Orders over $30 qualify for free U.S. shipping.
2. Amazon Marketplace Sales: Products are also sold through Amazon marketplace, reaching customers who prefer to shop on that platform.
3. Wholesale/Retail Distribution: The company supplies products to retailers and wholesalers through the Faire B2B platform, allowing physical and other retailers to stock Color Garden products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Color Garden sells 100% plant-based liquid food color packets and pre-colored natural sugar crystals for home baking and decorating. Products are derived from botanical sources (beet juice, beta-carotene, turmeric, red cabbage, spirulina, purple grape juice) and sold as single-use liquid color packs and 3 oz shaker-bottle sugar crystals in multiple colors and themed packs.

Product overview

Color Garden is a natural food coloring company offering a focused portfolio of 100% plant-based, non-staining liquid food colors and pre-colored decorative sugars. The core product line consists of single-use liquid food color packets (1 oz each) in various configurations: the Multi Pack (5-count with red, orange, yellow, green, blue), the Pastels Pack (5-count for soft tones), individual colors (Red, Orange, Yellow, Green, Blue), and seasonal Halloween and Holiday themed packs. A complementary product line includes Natural Colored Sugar Crystals in 5 colors (Red, Orange, Yellow, Green, Blue), sold in 3 oz shaker bottles. All products are derived from botanical sources (beet juice, turmeric, spirulina, red cabbage, purple grape juice, beta-carotene), are non-GMO, gluten-free, allergen-free, vegan, and contain no artificial additives. The company is powered by Shopify e-commerce platform and sells through its own website and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Natural Food Colors, Multi Pack 5 ct. 1 oz. 5-count pack of single-use 1 oz liquid food color packets containing red, orange, yellow, green, and blue colors derived from plant-based sources including beet juice, turmeric, and red cabbage. Non-staining, flavor-neutral, vegan, and gluten-free. Targeted at home bakers decorating cakes, cookies, and cupcakes.
• Pure Natural Food Colors, Pastels Pack 5 ct. 1 oz. 5-count pack of pastel-hued single-use liquid food color packets designed to produce soft, muted shades in baked goods and frostings using plant-based ingredients. Targeted at home bakers seeking lighter color tones for delicate decorating applications.
• Pure Natural Food Colors, Red 5 ct. 1 oz. Red food coloring made from beet juice, providing deep reds and softer pinks in icings and frostings. Packaged as five single-use 1 oz packets, contains less than 1% Non-GMO ethyl alcohol as a preservative. Non-staining and vegan.
• Pure Natural Food Colors, Orange 5 ct. 1 oz. Orange food coloring derived from beta-carotene, providing warm sun-kissed tones. Heat-stable for baking applications and light-sensitive. Packaged as five single-use 1 oz packets.
• Pure Natural Food Colors, Yellow 5 ct. 1 oz. Yellow food coloring made from turmeric, providing bright yellow tones in icings and frostings. Heat-stable for baking and recommended to be protected from UV exposure to prevent fading. Packaged as five single-use 1 oz packets.
• Pure Natural Food Colors, Green 5 ct. 1 oz. Green food coloring created by combining turmeric with red cabbage. Requires baking soda in acidic environments to maintain true green color. Not fully bake-stable and may fade under high heat. Packaged as five single-use 1 oz packets.
• Pure Natural Food Colors, Blue 5 ct. 1 oz. Blue food coloring made from red cabbage extract, providing rich dark blue hues. pH-sensitive and may shift toward purple in acidic environments; baking soda helps maintain blue color. Packaged as five single-use 1 oz packets.
• Pure Natural Food Colors, Halloween Pack 5 ct. 1 oz. 5-count seasonal pack of Halloween-themed plant-based food colors for creating spooky-themed baked goods and decorations without artificial additives. Packaged as five single-use 1 oz packets.
• Pure Natural Food Colors, Holiday Pack 5 ct. 1 oz. 5-count seasonal pack of holiday-themed plant-based food colors for festive baked goods and decorations, made from plant-based sources without artificial additives. Packaged as five single-use 1 oz packets.
• Natural Colored Sugar Crystals, Red, 3 oz Pre-colored sugar crystals in a 3 oz shaker bottle, colored with natural beet juice. Non-GMO, gluten-free, allergen-free, and vegan decorative topping for cookies and cupcakes.
• Natural Colored Sugar Crystals, Orange, 3 oz Pre-colored sugar crystals in a 3 oz shaker bottle colored with natural beta-carotene. Ready-to-use decorative topping providing instant color on cookies, cupcakes, and other baked goods.
• Natural Colored Sugar Crystals, Yellow, 3 oz Pre-colored sugar crystals in a 3 oz shaker bottle colored with natural turmeric extract. Provides instant decorative color without mixing liquid dyes.
• Natural Colored Sugar Crystals, Green, 3 oz Pre-colored sugar crystals in a 3 oz shaker bottle with natural green color from plant sources. Vegan, allergen-free decorative topping for cookies and cupcakes.
• Natural Colored Sugar Crystals, Blue, 3 oz Pre-colored sugar crystals in a 3 oz shaker bottle with natural blue color from red cabbage. Provides mess-free decorative color application for baking and decorating.

Quantifiable outcome

• Single packet colors 1 lb of icing or 1 medium-size cake or approximately 1 dozen cupcakes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Autism Hope AlliancecoreStrategic or Co-development PartnerColor Garden is a proud partner of the Autism Hope Alliance, providing safe, plant-based food coloring options for families who need to limit exposure to artificial food dyes. The partnership supports families dealing with autism by offering products free from synthetic dyes that may be associated with behavioral sensitivities.
• Color Maker (Parent Company)coreOthersColor Garden is a brand owned and operated by Color Maker, a company specializing in color solutions. Color Maker provides manufacturing, operational, and strategic support for the Color Garden brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Color Kitchen: Direct DTC competitor selling plant-based food colorings for home baking. Most comparable on positioning, target customer (health-conscious families and home bakers), and product format.
• India Tree: Natural food coloring and decorating sugar brand focused on home bakers. Overlaps directly with Color Garden's clean-label, plant-based positioning and premium retail distribution.
• Chefmaster: Food coloring manufacturer serving both home bakers and professionals, with a natural color line. Comparable on product category, customer overlap (home + pro bakers), and broad color range.
• Nature's Flavors: Supplier of natural food colors, flavors, and extracts to both consumer and B2B channels. Comparable on natural ingredient sourcing and clean-label positioning for food/beverage applications.
• LorAnn Oils: Supplier of baking flavors and food colorings to home and professional bakers. Comparable on customer base and product category, with overlap on natural/clean-label offerings.

Broad incumbents

• Wilton: Dominant baking-decorating brand offering gel, liquid, and spray food colors. Overlaps on customer (home bakers) and category but skews synthetic and is much broader in assortment.
• McCormick: Global flavor and food-coloring leader with natural color lines. Overlaps on retail distribution and category, but operates at vastly greater scale across many food categories.
• Watkins: Heritage baking extracts and natural food coloring brand. Comparable on home-baker target customer and natural positioning; broader in extracts/spices but narrower in baking-only.
• Sensient Technologies: Global manufacturer of natural and synthetic food colors serving food and beverage manufacturers. Comparable on color technology, though it operates B2B at much larger scale.

Others

• Color Maker: Color Garden's parent company and color solutions manufacturer. Adjacent relationship — provides manufacturing and strategic support rather than competing, but shapes Color Garden's capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/colorgardendyes
• Instagraminstagram.com/colorgardendyes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about color garden