Colormaker

What Colormaker does

Colormaker Industries is a privately held Australian family-owned paint and coatings manufacturer, founded in 1958 and headquartered at 44 Orchard Road, Brookvale, on the Northern Beaches of Sydney. The company operates five registered sub-brands serving distinct end markets: COLORMAKER (eco-friendly low-VOC interior and exterior house paints), ACRYLMERIC System (elastomeric protective coatings, waterproofing membranes, non-slip trafficable coatings, and epoxy floor systems), LUXAPOOL (described as Australia's leading brand of swimming pool paints for residential and commercial aquatic facilities), PERMACRYLIK (highly pigmented scenic paints for film, theatre, TV, murals, and architectural decoration), and PERMASET AQUA (water-based solvent-free textile screen printing inks, including the GOTS-certified PERMATONE colour-matching range).

The underlying technology platform is built around proprietary water-based, low-VOC, and 100% solvent-free chemistry. Differentiated technical features include the ACRYLMERIC System's use of naturally flexible resins in place of plasticisers (avoiding leaching issues common in competitor products), Poly Fibre Reinforcement for structural durability under flex stress, and an NABERS NEPI 82% renewable-energy manufacturing footprint supported by rooftop solar, a 144 kWh ReVolve battery storage system built from second-life Nissan LEAF EV batteries, and a 7-vehicle EV fleet. Products carry multiple regulatory certifications including AS/NZS 4020:2018 (potable water), AS/NZS 4858:2004 Class III Wet Area Membranes, and GOTS V6 organic approval, anchoring specification rights in commercial and institutional channels.

Colormaker generates revenue through one-time unit-priced sales of paints, coatings, and inks distributed via a hybrid direct-to-consumer and channel-partner model: an owned e-commerce storefront with Click & Collect from the Brookvale paint shop, phone ordering, a trade login for professional painters, and a national Australian stockist network covering NSW, VIC, QLD, WA, SA, TAS, and NT (including partnerships with Mitre 10, Wattyl, and Haymes Paint). Customer segments are diversified across residential DIY, trade painters, pool owners, aquatic facilities, textile screen printers, artists, construction and waterproofing contractors, and sports/recreation venues. The company is led by Managing Director David Stuart, has not raised external capital, and continues to grow organically through reinvestment in product development, sustainability infrastructure, and community sponsorship.

Name

Colormaker

Legal name

Colormaker Industries

Website

https://colormaker.com.au

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Colormaker Industries is a privately held Australian family-owned manufacturer, founded in 1958 and based in Brookvale, Sydney, producing eco-friendly paints, waterproofing membranes, pool coatings, scenic paints, and water-based screen printing inks across five sub-brands distributed nationally via e-commerce, a flagship paint shop, and a stockist network.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Color Masterbatches & Dispersions (IMAEAHAK)

Keywords

• Eco-friendly house paints
• Pool coatings
• Waterproofing membranes
• Screen printing inks
• Scenic paints

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Sales: Sale of eco-friendly house paints, exterior/interior paints, paving paints, waterproofing membranes, and specialty coatings through direct online sales, retail paint shop, and distributor network
2. Pool and Aquatic Coatings: Sale of LUXAPOOL swimming pool paints, chlorinated rubber coatings, and poolside products for residential and commercial pool applications
3. Screen Printing Inks and Scenic Paints: Sale of PERMASET AQUA textile screen printing inks, PERMACRYLIK scenic paints, PERMAPRINT Premium inks, and related products to screen printers, artists, and creative professionals
4. Construction and Waterproofing Systems: Sale of ACRYLMERIC System products including waterproofing membranes, concrete sealers, epoxy floor coatings, and textured coatings for construction applications

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Colormaker Industries manufactures and sells a complete range of eco-friendly paints and coatings for interior, exterior, aquatic, construction, artistic, and textile screen printing applications. The portfolio is organized under five registered sub-brands: COLORMAKER house paints, ACRYLMERIC System waterproofing and protective coatings, LUXAPOOL pool paints, PERMACRYLIK scenic paints, and PERMASET AQUA screen printing inks, all produced at the Brookvale facility using 100% renewable energy. Products are sold direct to consumers and trade customers online, through the Brookvale paint shop, and via a national stockist network across all Australian states and territories.

Product overview

Colormaker Industries is an Australian owned family business that has been manufacturing paint for 68 years on the Northern Beaches of Sydney, producing a diversified portfolio of eco-friendly coatings products across five major sub-brands. The core offering spans: (1) COLORMAKER House Paints — low-VOC interior and exterior paints including ULTRAWASH and SOLARCOLOR ranges; (2) ACRYLMERIC System — protective flexible elastomeric coatings, waterproofing membranes (Wet Area Membrane, WB Epoxy Primer Membrane, WeatherTuff), Sportscote PFR non-slip trafficable coatings, Epoxacote epoxy floor coatings, Texacote textured coatings, and associated primers and sealers; (3) LUXAPOOL Pool Paints — Australia's leading pool coating brand covering epoxy and chlorinated rubber formulations for residential, commercial, and aquatic facility pools; (4) PERMACRYLIK Scenic Paints — highly pigmented water-based acrylic paints for film, theatre, TV, murals, signwriting, and architectural applications; and (5) PERMASET AQUA — Australia's leading eco-friendly water-based textile screen printing inks including PERMATONE (colour matching, GOTS organic approved) and PERMAPRINT PREMIUM (poster and packaging printing). The portfolio also includes RUSTEND rust prevention products and specialty coatings. Products are sold online, via the Colormaker Paint Shop (with Click & Collect and colour matching service), and through a national network of stockists across all Australian states and territories. All products are manufactured in Australia using 100% renewable energy and sustainable practices.

Differentiator

Problem solved

Functional benefit

Brands

• COLORMAKER House Paints: Eco-friendly interior and exterior house paints with low-VOC formulations.
• ACRYLMERIC System
• LUXAPOOL
• PERMACRYLIK
• PERMASET AQUA

Products and services

• COLORMAKER House Paints A sustainable range of eco-friendly low-VOC interior and exterior house paints for DIY homeowners, residential builders, and trade painters. Includes ULTRAWASH acrylic interior paints (flat, low-sheen, semi-gloss, gloss finishes), SOLARCOLOR exterior paints with UV protection, COLORPREP 3-in-1 primer/sealer/undercoat, and paving paints.
• ACRYLMERIC System A comprehensive range of flexible, long-lasting protective, decorative, and waterproofing coatings for commercial buildings, homes, trafficable floor coatings, and waterproofing membranes. Uses naturally flexible resins instead of plasticisers for superior durability. Includes Sportscote PFR, Epoxacote, Wet Area Membrane, WB Epoxy Primer Membrane, WeatherTuff, Texacote, and concrete/sealer products.
• LUXAPOOL Pool Paints Australia's leading brand of swimming pool paints for residential and commercial pools, including LUXAPOOL Epoxy 2-pack coatings and Chlorinated Rubber coatings. Used in ocean pools, rock pools, aquariums, aquaculture ponds, commercial aquatic centres, and water parks. LUXAPOOL Poolside & Paving provides P5 non-slip pool surround coatings.
• PERMACRYLIK Scenic Paints A range of highly pigmented 100% acrylic flat water-based scenic paints for television, film, theatrical, and photographic sets, displays, exhibitions, sign-writing, murals, and architectural feature decoration. Includes PERMACRYLIK Scenic Range (20 colours), Glow fluorescent range, and PERMACRYLIK+ Lightfast paints.
• PERMASET AQUA Screen Printing Inks Australia's leading brand of eco-friendly water-based textile screen printing inks. Includes regular and SuperCover ranges, Metallic colours, Process CMYK colours, Glow fluorescent colours, Print Paste, PERMATONE colour-matching set (12 inks producing 1869 colours with GOTS organic approval), and PERMAPRINT PREMIUM for posters and packaging.
• LUXAPOOL Poolside & Paving A P5-rated non-slip water-based coating system for pool surrounds and hard poolside surfaces, providing safe surface textures in 15 stylish colours at less than $50/m2 DIY. Uses membrane technology with 40+ year proven record in Australian conditions.
• Colour Matching Service A colour matching service available at the Colormaker Paint Store in Brookvale, enabling customers to match custom colours across the product range.
• Click & Collect Service Online ordering service where customers select 'Pick Up In-Store', order by 1pm to collect after 9am next day from Colormaker Industries, 44 Orchard Rd, Brookvale.

Quantifiable outcome

• 82% renewable energy rating achieved for manufacturing facility under NABERS NEPI certification
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The DesignorycoreStrategic or Co-development PartnerSydney-based multi-disciplinary design studio partnered with Colormaker to provide sustainable interior and exterior house paints and LUXAPOOL swimming pool paints for The Vela Properties development in Byron Bay.
• How Ridiculous YouTube TeamminorGTM or Marketing PartnerPerth-based YouTube entertainment team created clothing with PERMASET AQUA eco-friendly inks to raise funds for Every Daughter Matters NGO's anti-human trafficking work in Nepal.
• Every Daughter MattersminorOthersAustralian-based anti-human trafficking NGO working in Nepal. Colormaker provided PERMASET eco-friendly screen printing inks for girls to produce merchandise, partnering with Aashish Social Services Nepal.
• Northern Beaches Environmental Art & Design PrizecoreOthersColormaker has been the foundation sponsor of the Northern Beaches Environmental Art & Design Prize for six years, supporting innovative works exploring environmental themes and sustainable future.
• Mosman Art PrizecoreOthersProud supporter for third year of the $70,000 acquisitive Mosman Art Prize, inviting artists across Australia to submit works.
• Australian Cross Country Ski TeamminorOthersProud sponsor for 2025-2026 international season, primarily assisting with team transport across Europe during World Cup and major international events leading to Winter Olympics.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Resene: Resene is a New Zealand-headquartered paint manufacturer with Australian distribution, comparable in independent, family-positioned architectural and decorative coatings. Both serve designers, architects, and homeowners with broad colour systems and DIY-friendly ranges.

Broad incumbents

• Sika Australia: Sika is a global construction chemicals leader whose waterproofing membranes and flooring systems directly compete with Colormaker's ACRYLMERIC Wet Area Membrane and Epoxacote epoxy floor coatings in commercial construction.
• Mapei Australia: Mapei is a global manufacturer of construction chemicals including waterproofing membranes and floor coatings that overlap with Colormaker's ACRYLMERIC System, particularly for commercial wet area and substrate preparation applications.
• Jotun Paints Australia: Jotun is a global coatings major with Australian operations covering decorative, protective, and marine paints. Its protective and marine coatings compete with Colormaker's pool/aquatic and waterproofing systems, particularly for commercial aquatic facilities.
• DuluxGroup: DuluxGroup (now part of Nippon Paint) is the dominant Australian architectural coatings brand, competing head-to-head with COLORMAKER in interior/exterior house paints via the Dulux trade and retail network. Both target homeowners, residential builders, and trade painters with comparable wall and trim paint systems.
• Taubmans: Taubmans is an established Australian architectural paint brand (PPG-owned) that overlaps with COLORMAKER House Paints in interior/exterior wall coatings for residential and trade channels.
• Avery Dennison (Inks division): Avery Dennison supplies specialty inks and screen printing materials at scale globally; it represents the broader competitive and benchmark context for Colormaker's PERMASET AQUA and PERMAPRINT PREMIUM water-based screen printing ink lines.

Others

• Perma Industries: While not a direct peer, international specialty coating manufacturers serving architectural and industrial waterproofing segments represent the broader competitive set against Colormaker's ACRYLMERIC System in regulated commercial construction applications.

Direct peers

• Haymes Paint: Haymes is an Australian family-owned paint manufacturer competing with Colormaker's COLORMAKER House Paints line. Both sell through independent stockists (Haymes is mentioned as a Colormaker stockist) and target similar trade and DIY segments in architectural coatings.
• Wattyl: Wattyl is a long-established Australian paint and coatings brand (owned by Hempel) listed as a Colormaker stockist and overlapping in decorative and protective coatings for residential, commercial, and industrial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/colormakerindustries
• LinkedInlinkedin.com/company/colormaker-industries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colormaker