borja bulgaria

What borja bulgaria does

Borja Bulgaria (Борджа България ЕООД) is the official Bulgarian distributor of Spanish ceramic roof tile manufacturer Tejas Borja and related brands, operating as a privately held EOOD founded in 2017 and headquartered in Sliven, Bulgaria. The company distributes a comprehensive building envelope portfolio spanning 13 ceramic roof tile models (flat, S-interlocking, and curved profiles), four integrated roof systems (BorjaSYSTEM ventilated, BorjaSAT and BorjaTHERM thermal insulation, LowSlopes for low-pitch roofs), three solar integration products (ERI flush-mount solar system, Solar FLAT-5XL and Solar FLAT-10 photovoltaic tiles), and the BB Extra facade and paving range including La Paloma ceramic pavers, facing bricks, thermoclinker insulation panels, partition wall systems, and Alphathor EPDM waterproofing membranes.

The company monetizes through unit-based pricing per square meter for tiles and per-project quotes for integrated systems and solar kits, with pricing publicly disclosed across multiple product lines (e.g., FLAT-10 from €24.99/m², FLAT-5XL from €59.40/m², BorjaTHERM at ~€67/m²). Its go-to-market is multi-channel: a digital-first website with AI-powered tools (Irate assistant and a roof calculator accepting PDF/DWG uploads), an inside sales team handling inbound inquiries, a 34-partner certified installer network under "Install with Borja," a national distributor program ("Borja Distribution"), and an architect/designer digital center ("Project with Borja") offering Revit and ArchiCAD BIM libraries. Customers span individual homeowners, architects and designers, certified installers, trade distributors, and a smaller commercial/public buildings segment, with cumulative operating metrics of 500+ completed projects, 190,000+ square meters of installed roofs, and 455+ satisfied customers across 7+ years of operation in a single-country (Bulgaria) market.

Name

borja bulgaria

Legal name

БОРДЖА БЪЛГАРИЯ ЕООД

Website

https://borjabulgaria.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Borja Bulgaria is the official Bulgarian distributor of Spanish ceramic roof tile maker Tejas Borja, selling integrated roof systems, solar-integrated tiles, and facade products to homeowners, architects, certified installers, and trade distributors across Bulgaria.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Ceramic and Clinker Roof Tiles: One-time sale of Spanish-made ceramic roof tiles (Tejas Borja and Malpesa brands) across 16 tile models in various colors and profiles (flat, S-interlocking, curved). Revenue is realized per unit or per square meter.
2. Integrated Roof Systems: Sale of complete roof system packages including BorjaSAT insulation, BorjaTHERM thermoinsulation, LowSlopes systems, and BorjaSYSTEM ventilated systems. Systems include panels, battens, membranes, and accessories sold as bundled solutions.
3. Solar Integrated Solutions: Sale of ERI integrated solar systems, Solar FLAT-5XL, and Solar FLAT-10 photovoltaic tiles. Includes photovoltaic panels, microinverters (Hoymiles or equivalent), AC/DC cables, and monitoring platform. Systems start from 1500 Wp.
4. Facade and Paving Products (BB Extra): Sale of ceramic pavers (La Paloma), facing bricks, facade panels, thermoclanger, and EPDM waterproofing membranes (Alphathor). Includes accessories and complementary materials for building envelope.
5. Technical Services and Consultation: Technical support, quantity calculations, BIM/CAD specifications, and project-specific consulting provided as part of the sales process for complex projects. Not a separate revenue stream but a service that supports hardware sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Borja Bulgaria is the official distributor in Bulgaria of Tejas Borja Spanish ceramic roof tiles, integrated roof systems, solar-integrated roof solutions, facade products, ceramic pavers, and roofing accessories. The company complements its product range with digital design tools, BIM libraries, AI-assisted calculators, and programs supporting architects, designers, installers, and end homeowners.

Product overview

Borja Bulgaria (Борджа България) is the official distributor of Tejas Borja Spanish ceramic roof tiles in Bulgaria, offering a comprehensive portfolio of premium roofing, facade, and paving solutions organized as a platform-plus-modules architecture. The core platform is the Tejas Borja ceramic tile line (13 distinct tile models across three profile types: flat, S-interlocking, and curved), complemented by four optional add-on roofing systems (ONE + BorjaSYSTEM, ONE + BorjaSAT, ONE + BorjaTHERM, ONE + LowSlopes) that provide ventilation, thermal insulation, and low-slope solutions. A solar integration layer adds three products (Solar Flat-5XL, Solar Flat-10, and the ERI integrated solar system) that embed photovoltaic technology directly into the tile range. The BB Extra subsidiary extends the portfolio with ceramic pavers (La Paloma), facing bricks, facade plates, thermoclinker insulation panels, partition wall systems, and Alphathor EPDM waterproofing membranes. A digital design center (Proektiray s Borja) ties the product suite together with AI-powered tools (AI Architect Assistant and AI calculator), BIM/CAD libraries, and a project submission portal. All products are distributed and supported through a network of certified installers, architects, and distribution partners across Bulgaria.

Differentiator

Problem solved

Functional benefit

Products and services

• FLAT-10 Ceramic Roof Tile

Quantifiable outcome

• 190,000+ m² of roofs completed in Bulgaria
• +9 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AlphathorcoreStrategic or Co-development Partner · 19 February 2026Alphathor manufactures the EPDM SA Acryl waterproofing membranes sold through Borja Bulgaria. Sacha Lens from Alphathor presented at the 'Project with Borja' event on February 19, 2026, demonstrating the integration between Alphathor EPDM systems and Tejas Borja roof solutions.
• Neopor (BASF)coreTechnology or Integration · 19 February 2026Neopor expanded polystyrene (EPS) with graphite micro-particles is used in BorjaSAT insulation panels. Provides 20% better insulation than standard EPS. λ = 0.031 W/m·K.
• Ane Flam (Photography)minorGTM or Marketing Partner · 19 February 2026Ane Flam is the professional photography studio that documented the 'Project with Borja' event held on February 19, 2026, providing event photography and gallery services.
• Tejas BorjacoreTechnology or IntegrationTejas Borja S.A.U. (Spain, founded 1899) is the manufacturer of all ceramic roof tiles and associated systems distributed by Borja Bulgaria. The company is the official distributor for Bulgaria, offering the full product range including flat, S-interlocking, and curved tiles, solar integrated solutions, and roof systems.
• Jinko SolarcoreTechnology or IntegrationJinko Tiger Neo 425 Wp Full Black photovoltaic panels are included as standard in ERI integrated solar system kits. Panels are compatible with the patented ERI mounting system.
• HoymilescoreTechnology or IntegrationHoymiles microinverters (or equivalent) are included in ERI system kits, converting DC to AC power from the photovoltaic panels.
• La PalomacoreTechnology or IntegrationLa Paloma manufactures ceramic pavers distributed by Borja Bulgaria under the BB Extra range. 26 products across 6 color families (white, ochre, red, brown, black, grey) for driveways, terraces, and garden paths.
• MalpesacoreTechnology or IntegrationMalpesa is a manufacturer of ceramic products (pavers and tiles) whose products are distributed alongside the Tejas Borja range. Mentioned in the Terms of Use as a product line alongside Tejas Borja for Southeast Europe.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tejas Borja S.A.U. Spanish ceramic roof tile manufacturer (founded 1899) and the principal supplier of essentially all core products distributed by Borja Bulgaria. Comparable as the upstream brand owner and primary product source for the subject company.
• Wienerberger AG: Global manufacturer of clay building materials including the Tondach ceramic roof tile brand; a leading European supplier of premium pitched-roof ceramic solutions directly comparable to Tejas Borja's product line.
• BMI Group: Europe's largest roofing and waterproofing company, offering pitched and flat roof systems under brands like Braas, Icopal, and Monier. Competes with Tejas Borja-style ceramic systems and integrated roof solutions across CEE.
• Bramac: Austrian concrete and ceramic roof tile brand owned by BMI Group with strong presence across Central and Eastern Europe, including Bulgaria-adjacent markets; directly comparable as a pitched-roof tile distributor/manufacturer in CEE.
• Creaton: European manufacturer of clay roof tiles and roofing system solutions (including solar integration) under the Creaton and MEIER brands; comparable premium ceramic and integrated roof system portfolio.
• Tondach: Wienerberger's premium clay roof tile brand with strong CEE presence; directly comparable premium ceramic pitched-roof offering and integrated system approach.
• Roben Tonbaustoffe GmbH: German manufacturer of clay facing bricks and roof tiles with pan-European distribution; comparable premium ceramic pitched-roof product range and system-level solutions.
• IKO Group: International manufacturer and distributor of roofing membranes, shingles, and insulation systems; comparable as a multi-category roofing systems supplier competing for specification share in CEE.
• Onduline: Global manufacturer of lightweight bitumen roofing sheets and waterproofing systems; competes with premium pitched-roof ceramic systems at more accessible price points across Eastern Europe.

Emerging players

• Ruukki (SSAB): Nordic metal roofing and building products manufacturer with growing CEE presence; comparable as an alternative premium pitched-roof solutions provider, especially for modern architectural applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tejas-borja-bulgaria

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about borja bulgaria