digital uk trading limited
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
digital uk trading limited firmographics
Firmographics- Name
- digital uk trading limited
- Legal name
- Everyone TV Limited
- Website
- https://digitaluk.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Ownership category
- akta.pro rank
digital uk trading limited industry classification
Industry- Product category
- Free-to-View Television
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (516120), Satellite Telecommunications (51741)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- FAST Channel Networks & Platforms (MPACAAAC), National General-Entertainment Broadcast Networks (MPABAAAA), Public Broadcasting Content Distribution & Interconnection (Sat/IP feeds) (MPABADAI)
Keywords
Where digital uk trading limited is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
digital uk trading limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Not-for-profit structure: Everyone TV is a not-for-profit organisation owned by the four main UK public service broadcasters (BBC, ITV, Channel 4 and 5). The company is funded through PSB backing rather than direct revenue generation from consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all platforms |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
digital uk trading limited product offering
Product offeringCore offering
Everyone TV Limited operates three free-to-view television platforms in the UK: Freely (internet-delivered streaming service launched in 2024), Freeview (digital terrestrial television platform launched in 2002), and Freesat (satellite TV platform launched in 2008). The platforms aggregate live linear channels and on-demand content from UK public service broadcasters (BBC, ITV, Channel 4, Channel 5) and third-party streaming services, reaching approximately 20 million users across two-thirds of UK households. The company additionally sells the Freesat 4K Recordable TV Box and provides platform integration for Smart TV manufacturers, retailers, and CTV OS partners.
Product overview
Everyone TV Limited operates a multi-platform portfolio of free-to-view TV services in the UK. The core offering consists of three distinct platform brands: Freely (internet-delivered streaming platform launched in 2024), Freeview (digital terrestrial television platform launched in 2002), and Freesat (satellite platform launched in 2008). These platforms are backed by UK public service broadcasters (BBC, ITV, Channel 4, Channel 5) and collectively serve approximately 20 million users in two-thirds of UK homes. Freely provides streaming over Wi-Fi, Freeview uses aerial/terrestrial reception, and Freesat uses satellite dish reception. Additional offerings include the Freesat 4K Recordable TV Box hardware product, Freely Spotlight Channels (a channel curation feature for CTV OS partners), and Freeview Play (smart TV integration). The platforms provide access to live linear channels and on-demand streaming services.
Differentiator
Problem solved
Functional benefit
Products and services
- Freely Freely is an internet-delivered TV streaming platform that provides simple, trusted access to live linear channels and on-demand content from UK public service broadcasters. Users can stream live TV and access on-demand libraries through Wi-Fi without requiring a dish, aerial, or monthly subscription.
- Freeview Freeview is a digital terrestrial television (DTT) platform launched in 2002, providing free television to viewers via aerial antenna reception. It offers access to live channels and on-demand content through Freeview Play.
- Freesat Freesat is a satellite-based free-to-view TV platform launched in 2008, offering subscription-free satellite TV across 100% of UK coverage. Provides access to over 170 channels plus on-demand services including BBC iPlayer, ITVX, BritBox, and Netflix.
- Freesat 4K Recordable TV Box 4K recordable set top box that allows viewers to access top-quality TV entertainment with the ability to record up to four shows simultaneously (with wideband LNB). Provides access to on-demand services including BBC iPlayer, ITVX, BritBox, and Netflix.
- Freeview Play Freeview Play is a smart TV platform integrated into most new Smart TVs in the UK, offering access to live TV and on-demand content through a single interface. Provides approximately 60,000+ hours of TV and over 1,500 boxsets across key on-demand players.
Quantifiable outcome
- 20 million users across platforms
- +3 more outcomes
Companies that use digital uk trading limited
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
digital uk trading limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
digital uk trading limited partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- V (formerly VIDAA)coreV (formerly VIDAA), the company behind VIDAA OS smart TV operating system powering Hisense TVs, is the launch partner for Freely Spotlight Channels. V will bring curated channels from their line-up to the Freely TV Guide on Hisense devices. Freely Spotlight Channels enable CTV OS partners to curate dedicated channel positions within the Freely TV Guide for monetisation through advertising and channel promotion.
- BBCcoreBBC is one of the four main UK public service broadcasters that owns and backs Everyone TV. BBC content is available across all platforms (Freely, Freeview, Freesat).
- ITVcoreITV is one of the four main UK public service broadcasters that owns and backs Everyone TV. ITV content is available across all platforms including ITVX on Freely.
- Channel 4coreChannel 4 is one of the four main UK public service broadcasters that owns and backs Everyone TV. Channel 4 content is available across all platforms.
- Channel 5coreChannel 5 is one of the four main UK public service broadcasters that owns and backs Everyone TV. Channel 5 content is available across all platforms.
- Future TV TaskforcecoreEveryone TV is a member of the Future TV Taskforce alongside PSBs (BBC, ITV, Channel 4, 5, STV, S4C) to shape national conversation about TV distribution and support managed transition from DTT to IPTV.
- Internet Service ProvidersminorFreesat partners with regional ISPs to bundle free satellite TV with broadband packages, helping ISPs differentiate their offerings.
- Property DevelopersminorFreesat provides pre-installed 4K set top boxes for new property developments to offer free TV as part of property amenities.
- Utility CompaniesminorFreesat partners with utility companies to bundle free TV services into utility packages, helping households manage budgets.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
digital uk trading limited competitors and assessment
Company assessmentDirect peers
- Pluto TV: Pluto TV is a free ad-supported streaming TV (FAST) service offering aggregated live linear channels and on-demand content. Direct peer to Freely: both aggregate third-party channels into a free, ad-funded, live-streaming experience distributed on smart TVs and streaming devices.
- Samsung TV Plus: Samsung TV Plus is a free, ad-supported streaming service pre-installed on Samsung smart TVs, offering live linear channels. Direct peer to Freely Spotlight Channels and Freeview Play: both monetise CTV OS real estate through curated free channels, embedded into manufacturer devices rather than sold as standalone subscriptions.
- LG Channels: LG Channels is the free ad-supported IPTV service built into LG smart TVs (webOS). Direct peer to Everyone TV: both distribute free linear channels via CTV OS partnerships with manufacturers and rely on similar economics (platform deals, ad inventory on smart TVs).
- Tubi: Tubi is a free ad-supported streaming service with a large library of on-demand titles plus live channels. Comparable to Freely and Freeview Play in its free, ad-funded, content-aggregator model and its integration into smart TVs and streaming devices.
- The Roku Channel: The Roku Channel is Roku's free, ad-supported streaming service aggregating live linear channels and on-demand movies/shows. Comparable to Everyone TV's combination of Freely streaming plus Freeview/Freesat distribution; both sit on top of a CTV device ecosystem as embedded free content layers.
- Xumo: Xumo is a free ad-supported streaming aggregator offering live linear channels and on-demand content across smart TVs and streaming devices. Direct peer to Freely on the free live-channel distribution model; Xumo was acquired by LG to deepen smart TV integrations, comparable to Everyone TV's relationship with V/VIDAA on Hisense.
Emerging players
- Distro TV: Distro TV is a free FAST channel network distributed across CTV platforms. Comparable to the channel-partner programme Everyone TV runs (LCN allocation on Freeview/Freesat, channel curation in Freely Spotlight); smaller scale but same core function of monetising free linear channels for advertisers.
- FreeCast: FreeCast aggregates free streaming sources (FAST channels, AVOD libraries) into a single interface across devices. Smaller-scale analogue to Everyone TV's content-aggregator model across Freely/Freeview Play, but without the PSB-owned content rights and UK broadcast infrastructure.
Broad incumbents
- BBC iPlayer: BBC iPlayer is the BBC's own free catch-up and live streaming service — it is both a content provider that feeds Everyone TV's platforms and a direct end-user destination. Comparable in market positioning (free, PSB-backed, UK-only) and a key channel into Freely, but BBC iPlayer is a single-broadcaster product rather than a multi-PSB aggregator.
- ITVX: ITVX is ITV's free ad-supported streaming and catch-up service, one of the four PSB-funded content services aggregating inside Freely. Comparable as a free, ad-funded UK streaming destination with live channels; included here because it sits inside Everyone TV's ecosystem while also being a destination app itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
digital uk trading limited social profiles
Digital presencedigital uk trading limited compliance and trust
Trust signalCompliance3 records
digital uk trading limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
digital uk trading limited leadership team
Management profileNumber of profiles
Profiles3 records
digital uk trading limited subsidiaries and ownership
Company hierarchySubsidiaries2 records
digital uk trading limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
digital uk trading limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about digital uk trading limited
What does digital uk trading limited do?
Everyone TV Limited operates three free-to-view television platforms in the UK: Freely (internet-delivered streaming service launched in 2024), Freeview (digital terrestrial television platform launched in 2002), and Freesat (satellite TV platform launched in 2008). The platforms aggregate live linear channels and on-demand content from UK public service broadcasters (BBC, ITV, Channel 4, Channel 5) and third-party streaming services, reaching approximately 20 million users across two-thirds of UK households. The company additionally sells the Freesat 4K Recordable TV Box and provides platform integration for Smart TV manufacturers, retailers, and CTV OS partners.
Is digital uk trading limited a public or private company?
digital uk trading limited is a private company. It is classified as corporate owned and is currently operating.
When was digital uk trading limited founded?
digital uk trading limited was founded in 2002.
Where is digital uk trading limited based?
digital uk trading limited is headquartered in London, United Kingdom, in the Europe region.
How does digital uk trading limited make money?
One revenue line is on record: not-for-profit structure.
Who are digital uk trading limited's main competitors?
Direct peers on record are Pluto TV, Samsung TV Plus, LG Channels, Tubi, The Roku Channel and Xumo. Emerging players are Distro TV and FreeCast. Broad incumbents are BBC iPlayer and ITVX.
Does digital uk trading limited have an API?
No public API is recorded for digital uk trading limited.
What industry is digital uk trading limited in?
digital uk trading limited's product category is Free-to-View Television. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPACAAAC, FAST Channel Networks & Platforms. Its NAICS code is 51621 and its SIC code is 4833.