dr ruth diabetes watchers

What dr ruth diabetes watchers does

Dr. Ruth Diabetes Watchers is a privately held, sole proprietorship-style professional education business based in Fort Lauderdale, Florida, founded and operated by Dr. Ruth Toiba, a PhD-level registered dietitian and Certified Diabetes Care and Education Specialist (CDCES) with 25+ years of clinical nutrition experience. The company sells a single core product, the Dr. Ruth Diabetes Review Course, delivered as an on-demand web-based video program that prepares licensed healthcare professionals (APRNs, RNs, RDs, PAs, PharmDs, and physicians) for the Certified Diabetes Care and Education Specialist (CDCES) and Board Certified in Advanced Diabetes Management (BC-ADM) examinations while awarding 16.0 continuing education units.

The underlying technology is a straightforward web-based learning management system that provides 5 months of unlimited access to recorded video lectures, learning resources, and an evaluation-based certificate workflow. Curriculum covers diabetes pathophysiology, medical nutrition therapy, exercise, oral and GLP agents, insulin therapy, insulin pumps, acute and chronic complications, and diabetes in pregnancy. The course carries continuing education approvals from the American Association of Physician Assistants (AAPA), the Commission on Dietetic Registration (CDR), and Florida CE Broker for RNs, ARNPs, and PharmDs, giving it multi-discipline licensure relevance.

Commercially, the company operates on a one-time tuition model at $300 per healthcare professional enrollment, with a discounted student tier requiring proof of academic enrollment and a $120 alumni retake option for candidates within 6 months of their scheduled CDCES exam. Distribution is self-service via the company website with no disclosed paid marketing, mobile app, or social channels; go-to-market relies on organic search, email inquiries, and professional-network referrals within the healthcare community. The business has no disclosed funding, no institutional investors, no acquisition activity, and no headcount beyond the founder and one named faculty instructor (Deb Urquhart, ARNP, CDCES).

Name

dr ruth diabetes watchers

Legal name

Dr. Ruth Diabetes Watchers

Website

https://drruthdiabeteswatchers.com

Company type

Private

Operating status

Operating

Short description

Dr. Ruth Diabetes Watchers is a Fort Lauderdale-based sole proprietorship offering an on-demand diabetes review course that prepares licensed healthcare professionals for the CDCES and BC-ADM certification exams while awarding 16 CEUs.

Ownership category

akta.pro rank

Product category

Continuing Medical Education / Diabetes Education Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Medical Licensure Exam Prep (USMLE/COMLEX, NCLEX, Dentistry, Pharmacy, PA) (EDANAIAA)

akta.pro secondary industry

Diabetes (General) (HLAKADAA)

Keywords

• Diabetes education
• Continuing medical education
• CDCES certification prep
• Healthcare professional training
• Diabetes review course

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Diabetes Review Course Tuition: The primary revenue stream is course tuition fees for the diabetes review program. Standard enrollment is $300 per student, with discounts available for students with current academic enrollment proof. Alumni retaking the course are charged $120. Revenue is one-time per course enrollment rather than subscription-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dr. Ruth Diabetes Watchers delivers a comprehensive on-demand diabetes education review course for licensed healthcare professionals. The course covers diabetes pathophysiology, medical nutrition therapy, exercise, oral and GLP agents, insulin and pump therapy, acute and chronic complications, and diabetes in pregnancy, awarding 16 CEUs accredited by AAPA, CDR, and Florida CE Broker and preparing students for the CDCES and BC-ADM certification exams with a reported 95% pass rate.

Product overview

Dr. Ruth Diabetes Watchers offers a single, comprehensive diabetes education curriculum primarily delivered as an on-demand video course. The core product is the Dr. Ruth Diabetes Review Course, which has been updated to a New Updated On-Demand Full Class format. The course provides 16 CEUs and prepares healthcare professionals for CDCES and BC-ADM certification exams. The curriculum covers diabetes pathophysiology, treatment modalities including medical nutrition therapy, exercise, oral and GLP agents, insulin, insulin pump therapy, acute and chronic complications, and diabetes in pregnancy. Tuition is $300 for healthcare professionals, with discounted rates available for students and alumni retaking the course.

Differentiator

Problem solved

Functional benefit

Products and services

• Dr. Ruth Diabetes Review Course (On-Demand) A comprehensive diabetes education curriculum for healthcare professionals delivered as an on-demand video program with 5 months of unlimited access. The course prepares candidates for the CDCES (Certified Diabetes Care and Education Specialist) and BC-ADM (Board Certified in Advanced Diabetes Management) exams and awards 16.0 CEUs approved by AAPA, CDR, and Florida CE Broker, with a reported 95% pass rate among attendees.

Quantifiable outcome

• 95% pass rate for CDCES exam among course attendees
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• American Association of Physician Assistants (AAPA)coreStrategic or Co-development PartnerAAPA has approved the Dr. Ruth Diabetes Review Course for 16.0 CEUs. This approval enables physician assistants to earn continuing education credits while preparing for diabetes certification exams.
• Commission on Dietetic Registration (CDR)coreStrategic or Co-development PartnerCDR has approved the course for 16.0 CEUs, allowing registered dietitians and nutrition professionals to earn continuing education credits through the diabetes review program.
• Florida CE BrokercoreStrategic or Co-development PartnerFlorida CE Broker has approved the course for 16.0 CEUs for RNs, ARNPs, and PharmDs in Florida, enabling these healthcare professionals to maintain licensure requirements while pursuing diabetes education.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BoardVitals: BoardVitals (now part of Ascend Learning/BoardVitals) provides online exam preparation and continuing education for medical professionals, including question banks for nursing and physician certification. It is a direct peer in healthcare professional certification exam prep, though it covers a much broader catalog than just diabetes.
• UWorld: UWorld is a leading provider of question banks and online prep courses for medical, nursing, and other healthcare licensure and certification exams. It serves the same healthcare professional exam prep market as Dr. Ruth Diabetes Watchers, though with a much broader subject catalog.
• StatPearls: StatPearls provides continuing education, board review, and professional development content for healthcare professionals, with CEU approvals across multiple certifying bodies. It is comparable as a CEU-earning online education platform for clinicians seeking certification and licensure maintenance.
• CEU Fast: CEUFast offers online continuing education courses approved by multiple state and national boards for nurses, respiratory therapists, and other healthcare professionals. It competes in the same continuing education/CEU marketplace for clinicians.
• Wild Iris Medical Education: Wild Iris Medical Education provides online continuing education and certification prep courses for healthcare professionals with multi-board approvals. It serves a similar healthcare professional audience seeking CEUs and specialty certification preparation.
• Diabetes Education Services: Diabetes Education Services by Beverly Thomassian is a CDCES/BC-ADM review course provider run by a single diabetes educator expert. It is the most directly comparable peer, offering the same CDCES certification prep to the same healthcare professional audience.

Broad incumbents

• Relias (Nurse.com): Relias (which owns Nurse.com) is a large-scale healthcare workforce training and continuing education provider serving hospitals and health systems. It is a broad incumbent offering diabetes content within a much larger CE/credentialing portfolio serving the same healthcare professional audience.
• Pri-Med: Pri-Med provides continuing medical education, conferences, and online courses for primary care clinicians including physicians, NPs, and PAs. It is a broad incumbent in clinician CE with overlapping audiences seeking diabetes and chronic care education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dr.-ruth-diabetes-watchers-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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