ass contact hotel

What ass contact hotel does

Contact Hôtels is an Association loi 1901 (French non-profit) federation of independent hoteliers, founded in 1990 and headquartered in Troyes, France. It operates a voluntary chain aggregating 350+ independently owned hotels across France under two sub-brands: Contact Hôtels (260+ hotels, 2–4 stars) and Charme & Caractère (100+ hotels, 3–5 stars). The association serves individual leisure travelers, business travelers, corporate PME/PMI clients, tour operators, and the hotelier members themselves.

The core platform is contact-hotel.com, an online booking engine that aggregates real-time inventory and pricing across the 350+ member hotels. The platform integrates the Cash & Smile loyalty program (140,000+ members, relaunched March 3, 2025 as a cashback transformation of the prior points-based system), PCI DSS-compliant payment processing via D-Edge, automated post-stay review collection through Expérience Hôtel, and email marketing via Acumbamail. Supporting modules include a dedicated corporate enterprise portal (contact-hotel.com/espace-entreprise), a hotelier extranet (intranet.contact-hotel.com), a hotelier recruitment site (contact-hotel.info), and an annual Contact Préférence premium recognition program.

Revenue is generated primarily through commissions on member hotel bookings and network membership fees. The corporate Solutions Pro offering requires annual contracts with a minimum 100-night commitment and provides tiered discounts (10% for 100–500 nights, 12% for 500–1,000 nights, 15% for 1,000+ nights). Ancillary revenue streams include seminars/events (130+ hotels), day-use hotel access (300+ properties), coworking/teleworking spaces (1,000+ workspaces across 100+ hotels), car rental commissions via BSP-auto partnership, and eco-responsible certification through the Planète Contact initiative.

Name

ass contact hotel

Legal name

Association d'hôteliers indépendants Contact-Hôtel

Website

https://contact-hotel.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Contact Hôtels is a 1990-founded French association of independent hoteliers operating a 350-hotel voluntary chain with the Cash & Smile loyalty program (140,000+ members), serving leisure and business travelers via direct online booking and corporate solutions.

Ownership category

akta.pro rank

Product category

Independent Hotel Network

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Independent Budget & Limited-Service Hotels (THAGABAN)

Keywords

• Independent hotel network
• Hotel booking platform
• Loyalty cashback program
• Corporate travel solutions
• Hospitality association

Headquarters

HQ city

Troyes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Hotel Commission from Bookings: Contact Hôtels operates as an association of independent hoteliers. Revenue is generated through commission or network fees from member hotels when guests book through contact-hotel.com or use the loyalty program.
2. Corporate Contract Fees: Annual contracts with businesses (PME/PMI) providing negotiated rates and corporate booking platform access. Companies commit to minimum 100 nights annually.
3. Loyalty Program Engagement: The Cash & Smile program drives repeat bookings and customer retention, indirectly increasing transaction volume across the network.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Contact Hôtels is a French voluntary chain and Association loi 1901 aggregating 350+ independently owned hotels across France under two brands (Contact Hôtels 2–4 star and Charme & Caractère 3–5 star). It operates the contact-hotel.com online booking platform, the Cash & Smile loyalty program (140,000+ members, 7–10% cashback or instant discount), and a dedicated corporate/B2B solutions platform offering negotiated rates up to 15% for businesses booking at least 100 nights annually.

Product overview

Contact Hôtels is a voluntary hotel chain comprising 350 independently owned hotels across France, operating two sub-brands: Contact Hôtels (260+ hotels, 2–4 star) and Charme & Caractère (100+ hotels, 3–5 star). The core product is an online hotel booking platform (contact-hotel.com) that serves both individual consumers and corporate clients. The Cash & Smile loyalty program (with 110,000+ members) is a key differentiator, offering 7–10% cashback or instant discounts redeemable for real cash from €50 accumulated. Corporate Solutions provide B2B booking, negotiated rates (up to 15%), and seminar hosting across 130+ hotels. Additional services include day-use rooms, coworking spaces in 300+ hotels, eco-responsible hotel certification (Planète Contact), car rental booking via BSP-auto partnership, and annual Contact Préférence excellence recognition. The group is structured as an Association loi 1901 (Contact Hôtel Services), founded in 1990, headquartered in Troyes, France.

Differentiator

Problem solved

Functional benefit

Brands

• Charme et Caractère: Hospitality brand offering hotels 3 to 5 stars, combining elegance and singular charm with memorable stays blending authenticity and refinement.

Quantifiable outcome

• Save up to 10% on hotel bookings through loyalty program
• +3 more outcomes

Named customers4 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Expérience HôtelcoreTechnology or IntegrationThird-party partner for automated post-stay customer satisfaction survey collection. Daily transmission of guest data to Expérience Hôtel's systems via secure connection for review solicitation.
• BSP-autominorGTM or Marketing PartnerCar rental partner providing preferential rates and 5% additional discount (code HOTEL5) for corporate clients. Exclusive partnership offering car rental services alongside hotel bookings.
• La Clef Verte (Foundation for Environmental Education)minorOthersEco-label certification program for sustainable tourism. Some Contact Hôtels member establishments have obtained this certification.
• Écolabel EuropeanminorOthersEuropean eco-label for tourism accommodation. Some member hotels hold this environmental certification.
• Regional Tourism Committees (CRT)minorOthersPartnerships with regional tourism boards across France for content and photography used on the website. Includes CRT Alsace, Aquitaine, Bourgogne, Bretagne, Centre, Champagne-Ardenne, and others.
• D-EdgecoreTechnology or IntegrationPayment technology provider handling secure credit card processing through PCI DSS compliant infrastructure. Partner for online booking payment processing.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Logis Hôtel: French voluntary chain of independent hotels with a loyalty program (Etik) and B2B offerings; directly comparable in independent-hotel aggregation, loyalty, and franchise-style economics across France.
• The Originals Hotels: Network of independent hotels in France and Europe offering a shared loyalty program and distribution platform; near-identical voluntary-chain business model with similar mid-market positioning.
• Brit Hotel: French voluntary chain of independent 2-4 star hotels with similar franchise-light structure; directly competes for the same independent hoteliers and regional traveler base.
• BWH Hotels (Best Western France): Voluntary chain aggregating independent hotels under a global brand with a tiered loyalty program; comparable model of aggregating independents under a shared booking and loyalty platform.

Broad incumbents

• Louvre Hotels Group: Operates French midscale/economy chains (Kyriad, Campanile, Première Classe); broader portfolio incumbent competing for the same midscale independent traveler in France.
• Accor (ibis, Novotel, Mercure): Global hospitality giant with deep French footprint across budget, midscale, and upscale; competes for both leisure and corporate business with established ALL loyalty program.
• Relais & Châteaux: International association of independent luxury/charm hotels; comparable voluntary-network model for upscale independent hotels (akin to Charme & Caractère sub-brand).

Others

• Booking.com: Dominant OTA that competes for the same French traveler demand and charges commission on bookings; not a peer in business model but a critical competitive and distribution channel for Contact Hôtels.
• Contact Voyages (in-house tour operator): Adjacent tour/group-travel entity associated with the Contact Hôtels brand for seminars and group bookings; illustrates the network's expansion into adjacent travel services.

Emerging players

• Residhome / Appart'City: French aparthotel/residence brands targeting extended-stay and business travel; partial overlap with Contact Hôtels' coworking/day-use and corporate segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/contact_hotel
• Facebookfacebook.com/ContactHotelOfficiel
• LinkedInlinkedin.com/company/contact-h%C3%B4tel
• Instagraminstagram.com/contact_hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ass contact hotel