elca bg ood

What elca bg ood does

Elca.bg OOD (Елка.бг ООД) is a Sofia-based, privately held Bulgarian company founded in 2021 that operates an independent online platform enabling businesses to compare electricity supplier offers on the Bulgarian liberalized free market. The company operates from Sofia Tech Park's Incubator building at 111B Tsarigradsko Shose Blvd and serves as a neutral intermediary, explicitly stating it is not tied to electricity traders or distribution companies. Its core product is the Electricity Offer Calculator (Калкулатор на оферти за ток), a self-serve web tool that accepts either monthly kWh consumption or monthly bill amount together with the user's network operator and returns comparative supplier offers; a proprietary algorithm converts bill-amount inputs into estimated kWh consumption. Surrounding the calculator are two advisory add-ons: Notification Letter Analysis, which evaluates price-change proposals sent by current suppliers, and Electricity Compensation Verification, which audits whether government high-price compensation amounts have been correctly applied in customer invoices.

The platform supports a fully digital supplier-switching workflow and is freely accessible 24/7, with expert consultation available by phone (0700 40220) and email ([email protected]). On top of the free consumer funnel, elca.bg monetizes through B2B consulting services where its expert team performs detailed consumption analysis, proposes optimal plans, prepares supplier-selection documentation, and develops long-term energy cost management strategies including forecasting and contract negotiation. The company addresses a broad horizontal customer base across manufacturing, healthcare, commercial services, accounting, government/municipal (kindergartens, schools), renewable energy producers, aquaculture, and NGOs, with publicly cited customers including DELTA-KOM OOD, BDO-AFA OOD, Sofia Tech Park, AKVAKULTURI VARNA OOD, and others.

The company employs a small team (1-10 people) where each member holds over 15 years of experience in energy, marketing, and digital services. Elca.bg is backed by Vitosha Venture Partners - Fund I, a private equity fund co-financed by the European Regional Development Fund through Operational Programme 'Innovations and Competitiveness' 2014-2020. The platform uses no public APIs or SDKs and does not currently appear to employ AI/ML techniques; its differentiation rests on proprietary deterministic comparison algorithms, domain expertise, and independence from suppliers. The company is GDPR-compliant, holds the 'Excellence in Innovation' award from Foundation 'Applied Research and Communications' (2025), and operates exclusively within Bulgaria.

Name

elca bg ood

Legal name

Елка.бг ООД

Website

https://elca.bg

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Energy Comparison Platform

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Electricity supplier comparison
• Energy procurement platform
• Business electricity consulting
• Energy cost optimization
• Electricity contract analysis

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Platform Services: The platform is free for consumers and businesses to use for comparing electricity offers. The company is funded by its own funds and investor capital. Revenue appears to be generated through B2B consulting services where the expert team helps businesses analyze consumption, propose optimal plans, develop long-term energy cost management strategies, and assist with supplier selection procedures.
2. Supplier Partnership Referrals: The platform works with public information from dozens of electricity suppliers on the free market. While the service is free for users, the company likely earns referral or commission revenue when users switch to new suppliers through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Elca.bg operates a free digital comparison platform enabling Bulgarian businesses to compare electricity supplier offers on the liberalized free market, analyze contract terms, and switch suppliers entirely online. The platform uses proprietary analytical algorithms to estimate consumption from monthly bills, mathematically compare supplier offers, and objectively derive contract conditions beyond headline pricing. Supplementary B2B expert services assist with energy cost analysis, long-term cost management strategy, supplier selection procedures, and verification of government compensation amounts on invoices.

Product overview

Elca.bg operates a single digital platform that serves as an independent comparison and brokerage service for electricity supply offers in Bulgaria. The core product is the Electricity Offer Calculator (Калкулатор на оферти за ток), which enables businesses to compare all licensed electricity suppliers on the free market and select the most suitable provider. This platform is supported by supplementary services including Notification Letter Analysis (which evaluates whether price change proposals from current suppliers are market-competitive) and Electricity Compensation Verification (which checks whether government compensation amounts for high electricity prices are correctly calculated in company invoices). The platform is accessible to both small and large business consumers, provides real-time market data, and facilitates fully digital supplier switching.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Offer Calculator (Калкулатор на оферти за ток) An online calculator that allows Bulgarian businesses to compare electricity supply offers on the free market by entering monthly consumption (kWh) or monthly bill amount (EUR) and selecting their network operator, then returning comparative offers from licensed electricity suppliers. The calculator uses a proprietary consumption estimation algorithm when exact kWh data is not provided, and supports the full digital supplier switching workflow.

Quantifiable outcome

• Companies receive full transparency and real opportunity to optimize electricity costs through professional, fast and completely objective service
• +1 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Sofia Tech Park (София Тех Парк)coreStrategic or Co-development PartnerStrategic energy partnership where Sofia Tech Park receives detailed consumption analysis, optimal plan proposals, supplier selection documentation, and long-term energy cost management strategies. The partnership includes access to specialized market information and regular monitoring of the energy market, helping startups and SMEs negotiate better terms and optimize budgets.
• Net-Zero Lab (Sofia University)flagshipStrategic or Co-development PartnerNet-Zero Lab, established at the Faculty of Economics and Business Administration at Sofia University 'St. Kliment Ohridski', partnered with elca.bg to develop educational video content on electricity market liberalization for the 'Informed Consumer Choice' campaign. Elca.bg contributed expertise to videos explaining types of market offers and answering frequently asked questions about market liberalization.
• Greenpeace Bulgaria (Грийнпийс България)minorStrategic or Co-development PartnerCollaboration with Greenpeace Bulgaria to create educational video content answering frequently asked questions and addressing household concerns about upcoming market changes. Video provides expert-backed answers to common consumer questions about market liberalization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Selectra: Energy and telecom price comparison platform operating across multiple European countries, enabling consumers to compare suppliers and switch providers digitally. Closely comparable business model and customer value proposition to elca.bg.
• Verivox: Leading German energy price comparison and switching platform for electricity and gas, with comparison methodology and supplier switching flow closely aligned to elca.bg's offering.
• Tarifcheck: German price comparison platform focused on energy, insurance, and telecom tariffs with supplier comparison and switching tools comparable to elca.bg's energy calculator.
• ChooseEnergy: US-based electricity and natural gas comparison platform helping businesses and consumers compare supplier offers and switch providers digitally — closely aligned B2B focus to elca.bg.
• Energy Helpline: UK-focused energy price comparison and switching service allowing consumers to compare electricity and gas suppliers. Closely aligned value proposition with elca.bg but operating in the UK market.

Broad incumbents

• Uswitch: UK-based broad comparison platform covering energy alongside insurance and telecoms. Comparable energy comparison functionality and switching services, but operates at significantly larger scale and across multiple verticals.
• Check24: Major German comparison portal with a strong energy vertical alongside insurance, travel, and other categories. Comparable comparison and switching mechanics in energy, but broader multi-vertical scope.
• GoCompare: UK price comparison platform with energy switching alongside insurance and other services. Comparable comparison and switching mechanics for electricity, but multi-vertical scope.

Regional players

• ComprarEnergia: Spanish energy price comparison platform serving businesses and consumers in Iberia. Comparable electricity comparison and switching proposition but focused on the Spanish market rather than Bulgaria or CEE.
• Energistyrelsen / Energy Price Comparison Tools (Nordic): Nordic/Scandinavian energy comparison services including public and private portals that enable consumers to compare electricity offers and contracts, conceptually similar to elca.bg's calculator but serving different national markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elca-bg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elca bg ood