easy mile fitness

Name

easy mile fitness

Legal name

Easy Mile Fitness

Website

https://easymilefitness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Easy Mile Fitness is a privately held Planet Fitness franchisee that owns and operates 70+ low-cost fitness clubs across seven territories in the continental United States, Puerto Rico, and Canada, generating revenue through recurring monthly memberships.

Ownership category

akta.pro rank

Product category

Fitness Club Operations

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness club operations
• Gym membership services
• Fitness facility management
• Exercise equipment access
• Planet Fitness franchisee

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Gym Membership Fees: Easy Mile Fitness operates Planet Fitness clubs and generates revenue through recurring monthly membership fees charged to gym members at its 70+ owned locations across the US, Puerto Rico, and Canada. As a Planet Fitness franchisee, they benefit from the brand's established membership model with low monthly fees targeting a broad consumer base.

Distribution channels1 record

Marketing channels4 records

Core offering

Easy Mile Fitness owns and operates more than 70 Planet Fitness clubs across seven territories in the continental United States, Puerto Rico, and Canada. Its clubs provide members with access to cardio equipment, treadmills, free weights, group fitness experiences, and related member facilities.

Product overview

Easy Mile Fitness is a franchisee and operator of Planet Fitness clubs, operating as a single unified gym operations business. The company owns and operates over 70 Planet Fitness gym locations across the continental United States, Puerto Rico, and Canada. Their single product offering is fitness club operations providing gym access, equipment, and member services at Planet Fitness facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Planet Fitness Club Operations Consumer access to Planet Fitness clubs, including cardio equipment, treadmills, free weights, group fitness experiences, and member facilities across more than 70 Easy Mile Fitness-operated locations.

Quantifiable outcome

• 2,200,000 miles run by members per year
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Planet FitnesscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2016Easy Mile Fitness is a premier franchisee and operator of Planet Fitness clubs, having signed a Development Agreement in June 2016 for 6 units in Sarasota, FL. The relationship is exclusive in Puerto Rico (Easy Mile is the exclusive operator of all Planet Fitness locations in the territory as of April 2022) and dominant in Oregon (largest franchise operator in the state with 25 locations). Easy Mile pays franchise fees and royalties to operate under the Planet Fitness brand, business model, and operational standards. The company has development agreements for 30 additional locations. Planet Fitness provides brand, operational framework, marketing support, and equipment standards. Easy Mile handles local operations, real estate, construction, HR, and member experience.

Scale indicators15 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: Planet Fitness is the franchisor behind the brand used by Easy Mile and operates a large membership fitness network. It is the closest strategic comparator for Easy Mile's single-brand, recurring-membership club model, although it is a broader incumbent and franchisor rather than a franchisee.
• LA Fitness: LA Fitness is a large, established operator of fitness clubs and related facilities. It competes for similar mass-market members and offers a comparable membership club experience, though as a broader incumbent.
• 24 Hour Fitness: 24 Hour Fitness operates multi-location fitness clubs with recurring memberships and extended access. It is a broad incumbent comparable in physical club scale and consumer fitness offering.
• Xponential Fitness: Xponential Fitness is a franchise platform spanning several fitness brands and studio formats. It is relevant as a multi-brand franchise and recurring-membership operator, but its boutique portfolio differs from Easy Mile's equipment-led clubs.

Direct peers

• Crunch Fitness: Crunch Fitness operates a large chain of fitness clubs offering gym access, group training, and related amenities. It competes for the same mass-market fitness members and overlapping club footprint as Easy Mile.
• Anytime Fitness: Anytime Fitness operates a global network of franchised 24/7 fitness clubs supported by recurring memberships. Its franchise-led, multi-unit model and price-sensitive consumer segment closely resemble Easy Mile's operating model.
• Snap Fitness: Snap Fitness operates a franchised network of compact, 24/7 fitness clubs with recurring memberships. It is comparable to Easy Mile through its multi-unit franchise structure and focus on accessible neighborhood fitness.
• Gold's Gym: Gold's Gym is a long-established fitness club brand with membership facilities, training, and franchise operations. It is comparable to Easy Mile in recurring gym access and broad consumer fitness, although its positioning is more performance-oriented.
• Town Sports International: Town Sports International operates multi-location fitness clubs under regional sports-club brands. Its owned and operated club model and local membership offering are comparable to Easy Mile's multi-location Planet Fitness platform.

Emerging players

• Orangetheory Fitness: Orangetheory Fitness is a franchised group-fitness brand with recurring memberships and broad consumer reach. It is an emerging, specialized peer for Easy Mile's franchise model and member engagement, though it does not operate full-scale equipment clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easy-mile-fitness
• Instagraminstagram.com/planetfitnesspr

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easy mile fitness