cycle lambert
Cycle Lambert, operating as HLC (Hawley Lambert Cycling), is a Canadian B2B wholesale distributor of cycling components, accessories, and nutrition serving Independent Bicycle Dealers across Canada through an account-based e-commerce platform carrying 35+ brands.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What cycle lambert does
Cycle Lambert operates as HLC (Hawley Lambert Cycling), a privately held Canadian B2B wholesale distributor of cycling components, parts, accessories, nutrition, and apparel. The company serves Independent Bicycle Dealers (IBDs) across Canada through a password-protected web-based e-commerce platform that provides account-based wholesale ordering, brand- and category-filtered catalog browsing, and dedicated customer service. HLC's product portfolio spans mechanical components (chains, derailleurs, cassettes, cranksets, hubs, stems, handlebars, brakes, brake pads, rotors), accessories (lights, locks, pumps, racks, bags, fenders, tubes, tires), apparel and safety gear, and nutrition (energy bars, gels, waffles), with category coverage extending into emerging segments including electric assist systems, cargo bicycles, indoor trainers, and family-oriented accessories such as baby seats and trailers.
HLC distributes products from over 35 international cycling brands, with core partnerships spanning Shimano, SRAM, Industry Nine (distributed exclusively in Canada), Jagwire, Avid, and Truvativ, alongside supporting brands such as Honey Stinger, Clif, ProBar, Grynd Energy, Deity, Renthal, and Joystick Components. The platform operates in English and French for the Canadian market and includes value-added dealer-facing initiatives such as HLC University (education and training) and HLC Advocacy (industry advocacy). The technology stack is a standard web-based B2B ordering system; there is no public mobile app, no disclosed AI/ML capability, and no public API or SDK.
HLC generates revenue through wholesale hardware sales to IBDs at dealer-account pricing. Pricing is not publicly disclosed; MSRP is shown on catalog pages but wholesale prices and ordering require authenticated dealer login. The go-to-market is exclusively B2B (channel-partner motion) with no direct-to-consumer offering. The company is privately held with no disclosed parent, no public listing, no funding rounds, and no disclosed management team, headcount, or revenue figures. Marketing reach spans YouTube, Facebook, LinkedIn, and Instagram with product-demo and brand content aimed at IBDs and cycling enthusiasts.
cycle lambert firmographics
Firmographics- Name
- cycle lambert
- Legal name
- HLC
- Website
- https://cycleslambert.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Cycle Lambert, operating as HLC (Hawley Lambert Cycling), is a Canadian B2B wholesale distributor of cycling components, accessories, and nutrition serving Independent Bicycle Dealers across Canada through an account-based e-commerce platform carrying 35+ brands.
- Ownership category
- akta.pro rank
cycle lambert industry classification
Industry- Product category
- Bicycle Parts Wholesale Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (423130)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Micromobility Products Distribution (CRAOAJAF)
- akta.pro secondary industries
- Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
cycle lambert business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Distribution: B2B wholesale distribution of cycling components, parts, accessories, and nutrition products to Independent Bicycle Dealers (IBDs). Operates on a wholesale-only model requiring dealer accounts for access to pricing and ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer/Wholesale pricing (account required) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
cycle lambert product offering
Product offeringCore offering
Cycle Lambert (HLC - Hawley Lambert Cycling) is a B2B wholesale distributor of cycling components, parts, accessories, apparel, tires, and sports nutrition products, serving Independent Bicycle Dealers (IBDs) across Canada. The company distributes products from 35+ premium international cycling brands through a password-protected dealer portal, acting as the primary distribution link between global cycling brands and Canadian retailers.
Product overview
HLC (Hawley Lambert Cycling) operates as a B2B wholesale distribution platform serving Independent Bike Dealers (IBDs) across Canada. The company distributes a comprehensive portfolio of cycling components and nutrition products from over 100 international cycling brands. Their catalog encompasses mechanical components (handlebars, stems, brakes, chains, cassettes, cranksets, hubs, headsets), brake systems (disc brake pads, cantilever pads, rotors, adapters), nutrition (energy bars, gels, waffles, drinks), and accessories. Key brand partnerships include Industry Nine, Joystick Components, Jagwire, Shimano, Avid/SRAM, Truvativ, Deity, Renthal, Honey Stinger, Clif, ProBar, and Grynd Energy. The platform enables dealers to browse by category or brand and place wholesale orders through their account system.
Differentiator
Problem solved
Functional benefit
Brands
- Hawley Lambert Cycling: Primary distribution brand for cycling components and accessories
Products and services
- HLC B2B Wholesale Distribution Platform A B2B wholesale distribution platform serving Independent Bike Dealers (IBDs) in Canada, offering cycling components, accessories, and nutrition products from multiple cycling brands through an account-based ordering system.
- Joystick Components Handlebars MTB handlebars distributed to Canadian IBDs including 8-Bit Alloy (31.8mm and 35mm diameters), Builder Alloy, and Analog Carbon series with various rise options and widths.
- Industry Nine Components Premium mountain bike components distributed exclusively through HLC in Canada, including Hydra 2 disc hubs, A35 and A318 stems, and iRiX headset systems with multiple color options.
- Jagwire Cable and Housing Systems Cycling cables, housing, brake pads, and maintenance products including Mountain Sport, Elite, Pro, and Basics series for road and MTB applications.
- Shimano Components Full range of Shimano bicycle components including chains, derailleurs, shifters, brakes, cassettes, cranksets, and bottom brackets.
- Honey Stinger Nutrition Organic energy gels, chews, waffles, and nut butter products for cyclists including various flavors and gluten-free options.
- Avid Brake Components Avid/SRAM brake components including BB5 and BB7 mechanical disc brakes, FR-5 levers, Shorty Ultimate cantilever pads, rotors, and adapters.
- Truvativ Components Truvativ cranksets, bottom brackets, chainrings, grips, stems, and handlebars including Descendant and Hussefelt product lines.
- ProBar Protein Bars ProBar protein and meal replacement bars including Simply Real, Protein, and Bolt product lines with plant-based protein and superfoods.
- EVO Bike Accessories EVO brand bike accessories including tubes, grips, racks, kickstands, tools, and maintenance products.
Companies that use cycle lambert
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
cycle lambert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cycle lambert partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- ShimanocoreMajor cycling component brand distributed by HLC to Canadian IBDs. Products include chains, derailleurs, disc brakes, brake pads, rotors, and other drivetrain components.
- SRAMcoreMajor cycling component brand distributed by HLC. Products include disc brake pads, brake components, and other SRAM brand items.
- Industry NinecorePremium cycling components brand specializing in hubs, stems, headsets, and handlebars. Distributed exclusively through HLC in Canada.
- JagwirecoreCycling cables, housing, brake pads, and accessories brand distributed by HLC with 186+ products in catalog.
- Avid (SRAM subsidiary)coreBrake components brand including Shorty Ultimate cantilever pads, BB5/BB7 disc brakes, brake levers, and rotors.
- ProBarsupportingSports nutrition brand including protein bars, energy bars, and meal replacement products distributed by HLC.
- Honey StingersupportingOrganic energy gels, chews, and waffles brand distributed by HLC with 18+ products in catalog.
- ClifsupportingEnergy and Builder bars brand distributed by HLC to Canadian IBDs.
- Joystick ComponentssupportingMTB handlebar brand with 9+ products in HLC catalog including 8-Bit Alloy and Builder Alloy handlebars.
- TruvativcoreSRAM-owned component brand including cranksets, handlebars, stems, bottom brackets distributed by HLC with 82+ products.
- Grynd EnergysupportingMaple-based energy waffles and gluten-free products brand with 5+ products in catalog.
- DeitysupportingMTB handlebars and components brand distributed by HLC.
- RenthalsupportingHandlebar and components brand including V3 Fatbar product lines.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
cycle lambert competitors and assessment
Company assessmentOthers
- Kruger Inc. / Sport Chek (Canadian sporting goods retailers):
Broad incumbents
- Quality Bicycle Products (QBP): Largest U.S. cycling component and accessories distributor serving IBDs across multiple brands. Highly comparable to HLC's model as a multi-brand B2B wholesaler to bike dealers, although QBP is much larger and U.S.-focused; HLC operates the analogous Canadian position.
- Cycling Sports Group (CSG) / Dorel Sports: Distributor of premium cycling brands including Cannondale, GT and Fabric. Comparable as a multi-brand cycling distributor, though vertically integrated with brand ownership via Dorel Industries; represents both a competitor and a structural alternative to HLC's independent model.
- Raleigh / Accell Group distribution arm: European-headquartered bicycle group that distributes its owned brands (Raleigh, Haibike, Diamondback) plus partner brands through national distribution channels. Comparable structurally as a multi-brand cycling distributor to IBDs, though with brand-ownership integration absent from HLC.
Direct peers
- J&B Importers: U.S. cycling distributor carrying many of the same premium component brands (Industry Nine, Jagwire, etc.) as HLC. Direct functional peer as a multi-brand B2B cycling distributor to IBDs in a single national market.
- Hans Johnson Company: U.S.-based cycling parts and accessories distributor serving IBDs. Comparable through shared business model: wholesale distribution of aftermarket cycling components to independent dealers under password-protected dealer accounts.
- Bicycle Tools Incorporated (BTI): U.S. cycling tools, parts and accessories distributor serving IBDs with multi-brand catalog. Comparable as a B2B multi-brand cycling distributor; differentiates through deeper tooling/mechanic-side assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
cycle lambert social profiles
Digital presencecycle lambert financial estimates
Financial estimateRevenue estimate
Valuation estimate
cycle lambert leadership team
Management profileNumber of profiles
cycle lambert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cycle lambert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cycle lambert
What does cycle lambert do?
Cycle Lambert (HLC - Hawley Lambert Cycling) is a B2B wholesale distributor of cycling components, parts, accessories, apparel, tires, and sports nutrition products, serving Independent Bicycle Dealers (IBDs) across Canada. The company distributes products from 35+ premium international cycling brands through a password-protected dealer portal, acting as the primary distribution link between global cycling brands and Canadian retailers.
When was cycle lambert founded?
cycle lambert was founded in -1.
How does cycle lambert make money?
One revenue line is on record: wholesale Distribution.
Who are cycle lambert's main competitors?
Kruger Inc. / Sport Chek (Canadian sporting goods retailers) is listed as an others. Broad incumbents are Quality Bicycle Products (QBP), Cycling Sports Group (CSG) / Dorel Sports and Raleigh / Accell Group distribution arm. Direct peers are J&B Importers, Hans Johnson Company and Bicycle Tools Incorporated (BTI).
Does cycle lambert have an API?
No public API is recorded for cycle lambert.
What industry is cycle lambert in?
cycle lambert's product category is Bicycle Parts Wholesale Distribution. Its primary akta.pro industry code is CRAOAJAF, Cycling & Micromobility Products Distribution, with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 42312 and its SIC code is 3751.