Deeply Foods

What Deeply Foods does

Deeply Foods Limited is a UK-based direct-to-consumer brand that sells a prebiotic fibre shot under the Deeply® trademark. Its flagship product, Daily Deeply, is a 65ml daily shot delivering 7.5g of dietary fibre (approximately 25% of the recommended UK daily intake) from a proprietary blend of five plant sources: chicory root inulin, baobab fruit, acacia gum, Jerusalem artichoke, and seaweed extract (wakame). The formulation also provides 77% of the recommended intake of vitamin B9 from spinach and 307% of vitamin D3 from algae, and is presented in infinitely recyclable aluminium bottles that the company claims make it the first gut health brand to use this packaging. Adjacent SKUs include On The Go Shots (12-pack of single-serve 65ml bottles priced at £36) and a Mixed Case bundle combining the two flavour variants (Spinach & Kiwi; Carrot & Ginger).

The company sells exclusively through its own Shopify-based e-commerce storefront and currently ships only within the United Kingdom, with international shipping flagged for 2024. Its go-to-market is product-led, anchored by content marketing through The Good Gut School blog, an Instagram presence (@Deeply_Foods), and a 15%-off email capture flow for first purchases. Formulation credibility is supplied by Chief Nutritionist Orla Stone, a state-registered dietitian (BSc and Diploma from Trinity College Dublin, BDA member, HPC regulated) with prior NHS experience. The pricing architecture is built around a 4-week subscription at £49 (a 30% discount versus the £70 one-time price), with multi-pack one-time options (4-, 8-, and 12-week packs) and free UK delivery on subscription orders or purchases above £40.

Deeply Foods is privately held, registered in England (company number 13662040), with no disclosed funding rounds, parent company, or institutional investors. Operations are run from London (registered office at 82 St John Street; customer care address at Delta House, Haywards Heath). Scale signals include 1,600+ 'happy and healthy guts', 4.6/5 average rating across 1,500 reviews, and a single minor GTM partnership (Amp Wellbeing, June 2026 announcement date). Revenue, headcount, and founding year are not disclosed.

Name

Deeply Foods

Legal name

Deeply Foods Limited

Website

https://deeplyfoods.com

Company type

Private

Operating status

Operating

Short description

Deeply Foods Limited is a UK direct-to-consumer brand selling Daily Deeply, a 65ml prebiotic fibre shot formulated by a registered dietitian and delivered to individual consumers via a subscription-led e-commerce store, currently shipping within the UK only.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Subscription Revenue: Primary revenue stream through 4-weekly subscription model. Customers subscribe and save 30% (£49 vs £70 retail). Subscriptions auto-renew every 4 weeks until cancelled. Provides predictable recurring revenue with high customer lifetime value.
2. One-Time Product Sales: Single purchase option for non-subscribers. Buy-once pricing at £70 for 4-week supply (8 bottles). Also available: 8-week packs and 12-week packs with progressive savings.
3. On-The-Go Shots: Travel-sized single-serve 65ml bottles sold in packs of 12 for £36. Targets customers wanting prebiotic benefits while travelling or on-the-go.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Deeply Foods manufactures and sells prebiotic fibre gut health shots (Daily Deeply) that deliver 7.5g of dietary fibre per 65ml serving from a proprietary blend of five plant sources (Chicory Root Inulin, Baobab, Acacia gum, Jerusalem Artichoke, and Wakame seaweed). Products are sold directly to UK consumers via the company's own e-commerce website through a subscription model (every 4 weeks) or one-time purchase packs, in infinitely recyclable aluminium bottles across Spinach & Kiwi and Carrot & Ginger flavours.

Product overview

Deeply Foods offers a single product line focused on prebiotic gut health shots. The core product is Daily Deeply, a daily prebiotic drink delivering 7.5g of fibre from five plant sources (Chicory Root, Acacia, Baobab, Jerusalem Artichoke, and Seaweed). The portfolio includes On The Go Shots for travel convenience and Mixed Case bundles for trying both flavours. All products are sold as subscriptions (with 30% savings) or one-time purchases, delivered every 4 weeks. The company operates exclusively in the UK with no international shipping.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 25% of daily fibre requirement (7.5g) per 65ml serving
• +7 more outcomes

Named customers4 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Amp WellbeingminorGTM or Marketing Partner · 9 June 2026Joint marketing partnership with wellness company Amp Wellbeing. Partnership celebration of movement and gut health connection. Includes giveaway promotion offering a month's supply of Deeply plus Amp Wellbeing's Everyday Pilates Set. Cross-promotional content on The Good Gut School blog.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bio&Me: UK-based gut-health brand selling prebiotic porridges, granolas and drinks, including prebiotic shots. Closest direct competitor — same UK DTC gut-health positioning, overlapping target audience and overlapping product format (prebiotic shot).
• Aguulp: UK gut-health shots brand selling daily prebiotic and probiotic liquid shots via DTC subscription. Head-to-head competitor on the exact "daily gut health shot in a bottle" format.
• Symprove: UK-based water-based probiotic drink brand, sold DTC with subscription. Competes for the same gut-health-seeking UK consumer and shares the clinical/credibility angle, though the active ingredient is probiotic rather than prebiotic.
• Bio-Kult: UK probiotic supplement brand with strong DTC presence, sold via subscription and retail. Targets the same gut-health consumer; overlaps on credible-formulation positioning even though the format (capsules) differs.

Broad incumbents

• Yakult: Global incumbent in daily probiotic functional shots (Yakult shot format). Competes for the same daily gut-health ritual occasion at a much lower price point and with massive grocery distribution — Deeply's premium, premium-positioned foil to Yakult's mass-market shot.
• Actimel (Danone): Danone's daily probiotic dairy shot brand. Same "daily shot for gut health" occasion, mainstream retail distribution; represents the incumbent the UK gut-health shopper is most likely already buying before trialling Deeply.

Emerging players

• Remedy Drinks: Functional beverage brand (kombucha, switchel) with DTC + retail presence. Comparable on the "premium, natural functional beverage" axis and target health-conscious consumer, though focused on fermented rather than prebiotic shots.
• Pendulum Therapeutics: US gut-health/probiotic brand with clinically-backed formulations. Comparable on the "science-led, expert-developed" positioning and on selling novel microbiome-targeting ingredients to a health-conscious consumer, though focused on probiotic capsules rather than beverages.
• BetterYou: UK supplements brand with a strong DTC and pharmacy retail presence, covering vitamins and gut-health products. Comparable on premium DTC supplements positioning in the UK, though not a direct shot-format competitor.

Others

• Tribe (Tribe Naturals): UK functional beverage brand focused on natural, sustainably packaged drinks. Comparable on the sustainability/aluminium packaging narrative and UK health-conscious consumer, though more focused on energy and hydration than gut health specifically.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/deeply_foods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deeply Foods