Royal LePage Peifer Realty

Name

Royal LePage Peifer Realty

Legal name

Royal LePage Peifer Realty, Brokerage

Website

https://carsonwarrener.realtor

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate sales
• Commercial property brokerage
• Industrial real estate services
• Retail property leasing
• Property valuation services

Headquarters

HQ city

Chatham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate commission-based revenue from residential and commercial property sales, purchases, and leases. Commissions are typically negotiated as a percentage of transaction value.
2. Commercial/Retail Leasing: Leasing commissions from commercial and retail tenant representation and property leasing services in Chatham-Kent region.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Royal LePage Peifer Realty is an independently owned and operated real estate brokerage serving Chatham-Kent and Southwest Ontario. It provides residential, commercial, industrial, and agricultural property sales and leasing, along with property valuation support, through direct agent services and Multiple Listing Service exposure.

Product overview

Royal LePage Peifer Realty operates as a real estate brokerage offering a portfolio of real estate services through individual agent websites. The core offerings include residential and commercial property sales, commercial and residential leasing, and property valuation services. Additional modules include a Client Portal Account (VOW) for saved searches and listing updates, and educational resources like the RECO Information Guide. The company leverages Jumptools® platform for its website infrastructure and integrates with MLS® System for listing data.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Services Brokerage service for residential and commercial property sales, including houses, condos, vacant land, farms, and investment properties across the Chatham-Kent region.
• Real Estate Leasing Services Brokerage service for commercial and residential leasing, including warehouse space, retail units, and apartment rentals.

Quantifiable outcome

• Successfully completed 52-unit luxury apartment lease-up
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sutton Group: Sutton Group is a Canadian real estate franchise network that competes directly with Royal LePage in Ontario regional markets, offering residential and commercial brokerage services.
• eXp Realty: eXp Realty is a cloud-based, commission-split brokerage model that competes head-on with traditional Royal LePage franchises for agents and listings in Ontario, including in regional markets like Chatham-Kent.
• Right at Home Realty: Right at Home Realty is an Ontario-focused independent brokerage that competes with Royal LePage for residential agents and listings across the province, including smaller regional markets.

Broad incumbents

• RE/MAX Canada: RE/MAX Canada is the largest competing national real estate franchise network in Canada, directly competing for both agents and listings in the same Southwest Ontario geography.
• Century 21 Canada: Century 21 Canada operates a national franchise system with overlapping residential and commercial brokerage services, competing for the same agent and client pool as Royal LePage affiliates.
• Coldwell Banker Canada: Coldwell Banker Canada is a national brokerage brand with strong commercial real estate focus, competing for the same commercial/industrial mandate business that Royal LePage Peifer Realty pursues.
• Sotheby's International Realty Canada: Sotheby's International Realty Canada competes at the luxury end of the Ontario residential market, overlapping with Royal LePage Peifer Realty's luxury lease-up and high-value residential mandates.
• Engel & Völkers Canada: Engel & Völkers is a global real estate brand with Canadian operations focused on premium and luxury residential, overlapping with the brokerage's luxury and investment-property segment.

Regional players

• Bosley Real Estate: Bosley Real Estate is a Toronto-based brokerage with deep Ontario roots that competes in the Ontario luxury and investment property segment served by Royal LePage Peifer Realty.

Others

• Royal LePage (Corporate / Other Franchises): Royal LePage is the parent franchise network under which Royal LePage Peifer Realty operates; other Royal LePage franchisees in adjacent Ontario markets are the most directly comparable peers in the same brand system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/royal-lepage-peifer-realty-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal LePage Peifer Realty