Enough!

What Enough! does

Enough! is a California-based 501(c)(3) non-profit corporation, incorporated on May 11, 2023, headquartered at 77564 A Country Club Drive, Suite 210-A, Palm Desert, operating in the Coachella Valley. The organization's stated mission is to prevent gun violence, with an explicit focus on protecting children in and around schools, playgrounds, and public parks. It is structured around three operating pillars: Community Engagement & Awareness, Volunteer-powered Surveillance, and Advocacy & Policy Reform.

The core operating product is a volunteer deployment program in which primarily senior volunteers (aged 55 and older) serve as unarmed security ambassadors at playgrounds, schools, and parks. Volunteers are equipped with preprogrammed smartphones configured for rapid one-touch dispatch to 911 and local law enforcement. The technology stack is light: there is no proprietary software platform, no AI/ML component, and no disclosed data or analytics layer — operational delivery rests on human presence plus a configurable communications device.

The business model is 100% donation-funded, with intake processed through Zeffy (a zero-fee donation platform) and Zelle direct transfers. There is no commercial revenue, no fee-for-service component, no government contract revenue disclosed, and no membership pricing. Governance is provided by four named officers — Steve Verbanac (President/Chair), Christopher Burgraff (Vice President), Brian McGowan (Director), and Judy Wilson (Secretary and Regional Director) — whose combined relevant experience is stated at 145+ years. The organization states intent to expand its operating model beyond the Coachella Valley.

Name

Enough!

Legal name

Enough Incorporated

Website

https://enoughinc.org

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Enough! is a California 501(c)(3) non-profit that deploys primarily senior volunteers as unarmed security ambassadors at schools, playgrounds, and parks in the Coachella Valley, equipping them with preprogrammed smartphones for one-touch emergency dispatch, and funds its operations entirely through donations.

Ownership category

akta.pro rank

Product category

Community Safety Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

akta.pro primary industry

Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)

akta.pro secondary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Gun violence prevention
• Community safety services
• Youth protection programs
• Firearms safety education
• Nonprofit advocacy

Headquarters

HQ city

Palm Desert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: As a 501(c)(3) non-profit corporation, Enough Inc. generates revenue entirely through donations. Donations are 100% tax deductible under US IRS law. The organization accepts online donations via Zeffy platform and Zelle transfers to [email protected].

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Enough Incorporated is a 501(c)(3) nonprofit that prevents gun violence against children through three integrated programs: community engagement and awareness education, volunteer-powered unarmed surveillance at playgrounds, schools, and parks, and advocacy for gun-safety policy reform including secure storage laws and universal background checks. The organization relies on a senior volunteer corps equipped with preprogrammed smartphones to coordinate rapid response to potential threats.

Product overview

Enough Inc. is a 501(c)(3) non-profit organization that offers a unified advocacy and community safety program focused on preventing gun violence in schools and communities. The organization operates three integrated service pillars: Community Engagement & Awareness (educational outreach and information distribution), Volunteer-powered Surveillance (unarmed volunteer observers in child-focused environments), and Advocacy & Policy Reform (legislative education and policy advocacy). These initiatives work together to create safer environments for children through education, community presence, and policy change.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Engagement & Awareness Educational programs and community outreach that inform the public about gun proliferation, mental health symptoms, gun safety steps, and available resources through group presentations, information booths at local fairs, and engagement with community leaders.
• Volunteer-powered Surveillance Deployment of unarmed volunteer security ambassadors who observe playgrounds, school halls, and community parks to identify potential problems before they occur. Volunteers are trained in basic first aid and CPR and equipped with smartphones preprogrammed with key community resources.
• Advocacy & Policy Reform Programs that educate the public about gun violence, inform about legislation affecting gun safety, and encourage members of society to advocate for policy reforms including secure firearm storage laws, extreme risk laws, and universal background checks.

Quantifiable outcome

• Studies show households that locked both firearms and ammunition were associated with a 78% lower risk of self-inflicted firearm injuries and an 85% lower risk of unintentional firearm injuries among children and teenagers
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brady Campaign to Prevent Gun Violence: One of the oldest U.S. gun violence prevention advocacy organizations, focused on federal and state policy reform including background checks and extreme risk laws — directly comparable mission to Enough Inc.'s policy advocacy pillar.
• Sandy Hook Promise: School-focused gun violence prevention nonprofit delivering school programs and advocating for safer firearm storage and 'red flag' laws — closely aligned with Enough Inc.'s school safety and secure-storage advocacy.
• Giffords: Gun violence prevention organization founded after the 2011 Tucson shooting, combining state-level policy advocacy, lobbying, and community engagement — overlapping Enough Inc.'s policy reform and community pillars.
• March For Our Lives: Youth-led gun violence prevention movement advocating for policy reform and mobilizing community action — comparable in advocacy and youth-safety focus to Enough Inc.'s mission.
• Moms Demand Action: Grassroots gun violence prevention network within Everytown, mobilizing volunteers for community education and policy advocacy — directly comparable volunteer-driven community engagement model to Enough Inc.
• Coalition to Stop Gun Violence: Coalition of organizations advocating for public-health approaches to gun violence prevention — directly comparable in advocacy, education, and policy reform scope to Enough Inc.
• States United to Prevent Gun Violence: Network of state-level gun violence prevention organizations coordinating advocacy and community engagement across U.S. states — comparable structure of locally-rooted advocacy federated toward policy reform.

Broad incumbents

• Everytown for Gun Safety: The largest U.S. gun violence prevention organization, combining policy advocacy, voter engagement, and survivor networks; a broad incumbent operating at far greater scale than Enough Inc. across overlapping advocacy priorities.

Emerging players

• Students Demand Action: Youth-led volunteer network within Everytown focused on school and campus gun violence prevention — emerging player with comparable volunteer-led community mobilization but anchored in student demographics.
• Cure Violence: Public-health approach organization deploying trained violence interrupters in high-risk communities — comparable conceptually as community-based violence prevention but operating in urban gun violence rather than the school/playground context Enough Inc. targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@EnoughInc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enough!