What uc davis center for watershed sciences does

Chiropractic Kare is a single-location chiropractic and massage therapy practice based in Grass Valley, California, founded in 1993 by Dr. Karen Billings. The practice delivers hands-on clinical services including chiropractic adjustments, multiple therapeutic massage modalities (deep tissue, myofascial release, Reiki, and integrative massage), foot reflexology, and exercise instruction. Patient demand for foot reflexology exceeds current capacity, with the service operating on a wait-list. The practice serves individual local residents of Nevada County on a fee-for-service basis, and also accepts Medicare and BlueShield insurance, broadening its addressable patient pool to include insured and senior populations.

The business model is a direct-to-consumer local services model: revenue is generated per visit at posted rates (e.g., ~$85 per 15-minute chiropractic adjustment and ~$65 per 60-minute massage, with member/discount pricing variants). The clinical team consists of Dr. Billings (the sole chiropractor), four massage/therapy practitioners (at least two of whom have been with the practice since 2004), and approximately two support/billing staff. Exercise instruction is offered only as a referral-driven adjunct to active chiropractic care, keeping clinical scope tight. There is no online booking, no telehealth, no digital patient platform, and no multi-site footprint.

The practice's positioning is that of a long-tenured community clinician in a small rural California market, sustained by word-of-mouth referrals and continuity-of-care relationships (including patients retained for over two decades). Its strategic posture is defensive and stable: insurance acceptance and modest service-line diversification (reflexology) are the only visible growth levers, with no evidence of geographic expansion, hiring acceleration, M&A, or external fundraising activity.

Name

uc davis center for watershed sciences

Legal name

Chiropractic Kare

Website

https://chiropractickare.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Chiropractic Kare is a single-location chiropractic and massage therapy practice in Grass Valley, California, founded in 1993 by Dr. Karen Billings, serving local individual patients on a fee-for-service and insured basis.

Ownership category

akta.pro rank

Product category

Chiropractic and Wellness Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Reflexology & Acupressure Services (HSALAFAM)

Keywords

• Chiropractic services
• Massage therapy
• Wellness services
• Pain management
• Therapeutic bodywork

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic Services: One-time service fees for chiropractic adjustments and examinations. New patient appointments, re-examinations, and office visits with adjustments. Insurance accepted (Medicare and BlueShield).
2. Massage Therapy Services: Session-based massage therapy services ranging from 30 to 120 minutes. Paid per session.
3. Reflexology Services: Session-based reflexology services. Not currently accepting new patients.
4. Exercise Instruction: 60-minute exercise instruction sessions by referral from Dr. Karen only.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Chiropractic Kare is a single-location wellness practice offering integrated hands-on healing services. Core offerings consist of chiropractic adjustments and examinations ($50-$120) and therapeutic massage therapy ($40-$130 for 30-120 minute sessions), supplemented by reflexology and exercise instruction. Care plans combine structural correction, massage, reflexology, and exercise instruction to optimize normal bodily function.

Product overview

Chiropractic Kare is a single-location wellness practice offering integrated hands-on healing services. The core offerings consist of chiropractic adjustments (ranging from $50-$120) and therapeutic massage therapy (ranging from $40-$130 for 30-120 minute sessions), supplemented with reflexology and exercise instruction. The practice operates on a patient-centered model where care plans combine multiple modalities including structural correction, massage, reflexology, and exercise instruction to optimize normal bodily function. Insurance accepted includes Medicare and BlueShield medical plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Services
• Massage Therapy
• Reflexology
• Exercise Instruction

Quantifiable outcome

• Chronic back pain relief reported by patients with multi-year pain history

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MedicarecoreOthersInsurance provider accepted at the practice. Patient costs are a portion of listed prices based on coverage plan.
• BlueShieldcoreOthersInsurance provider accepted at the practice. Patient costs are a portion of listed prices based on coverage plan.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Joint Chiropractic: National chiropractic franchise offering walk-in adjustments at standardized pricing. Direct competitor in the same chiropractic adjustment category, though operating at higher volume and lower price points than Chiropractic Kare's insurance-based model.
• Massage Envy: Largest U.S. massage therapy franchise chain offering membership-based 60/90-minute sessions. Direct overlap on the massage therapy service line, with similar session-length pricing structure ($75-$130 range).
• Hand & Stone Massage and Facial Spa: National franchise offering therapeutic massage, facials, and stretch services with similar session-based pricing. Comparable in delivering appointment-based bodywork services to local consumer markets.
• Elements Massage: Therapeutic-focused massage franchise emphasizing clinical-style bodywork, custom to each visit. Comparable in targeting pain-relief and therapeutic outcomes similar to Chiropractic Kare's massage offerings.

Regional players

• Chiro One Wellness Centers: Multi-location chiropractic group primarily operating in the Midwest U.S. Comparable in providing insurance-accepted chiropractic care with patient-centered wellness positioning, but does not compete in the California/Nevada County geography.
• Restorative Health Chiropractic: Independent multi-practitioner chiropractic practices with integrated massage therapy. Comparable business model bundling chiropractic + massage for chronic pain relief, but operates in different geographic markets.

Others

• European Wax Center: Personal care franchise in adjacent health/wellness services. Not a direct competitor but operates in the same consumer wellness space targeting similar suburban female demographics.

Emerging players

• StretchLab: Assisted stretching and mobility franchise overlapping with Chiropractic Kare's range-of-motion and posture correction offerings. Comparable in delivering hands-on therapeutic services targeting pain and flexibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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