Senshukai IIHANA CO.,LTD

What Senshukai IIHANA CO.,LTD does

Senshukai IIHANA CO.,LTD operates イイハナ・ドットコム (e87.com), a Japan-only direct-to-consumer e-commerce platform specializing in flower and plant gifts for personal and corporate occasions. The company traces its origin to Ii Hana Dot Com Co., Ltd., founded in 2000, was renamed Senshukai IIHANA in 2003, and became a wholly-owned subsidiary of Senshukai Co., Ltd. (千趣会) in 2010 following a 100% share acquisition. The product catalog spans fresh-cut bouquets, floral arrangements, potted plants, preserved flowers, dried flowers, foliage plants, orchids, flower cakes, and letter roses, with licensed character lines (Disney, Moomin) and corporate business gift SKUs priced from ¥2,999 to ¥93,500+.

The platform is built on standard e-commerce infrastructure: SSL-encrypted checkout with 3D Secure 2.0 authentication across major card networks, Amazon Pay and LINE Login for streamlined account/payment flows, and post-delivery payment via Catch Ball. Fulfillment is executed through three nationwide logistics partners (Yamato Transport, Japan Post, Sagawa Express), with some SKUs shipped directly from growers/producers. Differentiated service features include a next-day express delivery option (orders placed by 1pm) and an e-Gift digital delivery channel that allows instant gifting via LINE or email without requiring a physical address. A monthly flower subscription service (月イチ*e87便) was offered but discontinued for new enrollment as of April 25, 2025.

The revenue model is transactional one-time purchases rather than subscription, with pay-as-you-go unit pricing across multiple tiers. Primary customers are individual consumers purchasing for birthdays, Mother's Day, anniversaries, graduations, seasonal celebrations, and home decoration, served through occasion-themed landing pages and seasonal campaigns. A secondary corporate/business customer segment purchases orchids, stand flowers, and arrangements for openings, promotions, condolences, and client gifting. Marketing is conducted via email newsletter, organic social (Facebook, X, Pinterest), a LINE official account, an affiliate program, and extensive occasion-based content marketing. The company is led by Representative Director Ohkubou Keiko (大久保 恵子) and operates from Tokyo as part of the Senshukai Group ecosystem, with cross-promotion and point-sharing linkage to the sister Bellemaison catalog and online retail brand.

Name

Senshukai IIHANA CO.,LTD

Legal name

株式会社千趣会イイハナ

Website

https://e87.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Senshukai IIHANA CO.,LTD operates e87.com, a Japan-only direct-to-consumer e-commerce platform selling flower and plant gifts to individual consumers for personal occasions and to corporate clients for business gifting, as a wholly-owned subsidiary of Senshukai Co., Ltd.

Ownership category

akta.pro rank

Product category

Online Flower Gift Retail

NAICS

Florists (45931), Florists (4593), Florists (459310), Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Floral Preservation & Keepsake Services (HSACAOAL), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)

Keywords

• Online flower retail
• Flower gift delivery
• Floral arrangements
• Preserved flowers
• Corporate gift solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchase of flower gifts, potted plants, and arrangements through the e87.com website. Products range from ¥2,999 to over ¥50,000 with shipping fees added per product.
2. Monthly Subscription (Discontinued): Monthly flower delivery subscription service (月イチ*e87便) providing 12 monthly deliveries of either fresh cut roses or seasonal flowers. Subscription was discontinued as of April 25, 2025.
3. Corporate/Business Gift Sales: B2B sales of orchids, arrangements, and standing flowers for corporate occasions including openings, promotions, and condolences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Senshukai IIHANA operates イイハナ・ドットコム (e87.com), an online flower gift retail platform that sells fresh cut bouquets, floral arrangements, potted plants, preserved flowers, dry flowers, orchids, and foliage plants directly to consumers and businesses across Japan. The company provides home delivery with same-day/next-day express service, an e-Gift digital delivery feature via LINE and email, and a separate corporate gifting catalog for business occasions including openings, condolences, and client relations.

Product overview

Senshukai IIHANA CO.,LTD operates イイハナ・ドットコム (e87.com), a comprehensive flower gift e-commerce platform. The core product is the e-commerce marketplace offering fresh cut flowers (花束), floral arrangements (アレンジメント), potted plants (鉢植え), preserved flowers (プリザーブドフラワー), and dry flowers (ドライフラワー). Special product lines include Disney-themed flower gifts (ディズニーフラワーギフト) and Moomin collaborative products (ムーミン×イイハナ). The platform also features business-to-business gifting solutions (法人向けビジネスギフト) including orchids (胡蝶蘭) and stand flowers (、胡蝶蘭) for corporate occasions. Key services include e-Gift for instant LINE/email delivery, express next-day delivery, and the monthly flower subscription (月イチ*e87便). All products are sold through the e87.com platform with categories organized by occasion, style, flower type, and budget.

Differentiator

Problem solved

Functional benefit

Brands

• 月イチ*e87便: 毎月届く12ヶ月の花の定期便サービス（新規受付は2025年4月25日をもちまして終了）。摘みたてのバラをお届けするコースと毎月違う旬のお花をお届けする「ハピネスフラワー」コースの2種類を提供していた。

Products and services

• Floral Arrangements (アレンジメント) Professional floral arrangements in various styles and occasions, including custom-designed pieces for birthdays, anniversaries, and celebrations.
• Fresh Cut Bouquets (花束) Fresh cut flower bouquets suitable for various gift occasions, hand-designed and delivered to recipients.
• Potted Plants (鉢植え) Potted flowering plants including orchids, cyclamen, and seasonal varieties sold as ready-to-display gifts or home décor.
• Preserved Flowers (プリザーブドフラワー) Long-lasting preserved flowers that maintain their beauty without watering for several years, sold as gifts and home décor.
• Dry Flowers (ドライフラワー) Dried flower arrangements including Moomin-themed products handcrafted in the Tateshina highlands.
• Foliage Plants (観葉植物) Indoor foliage plants including Yucca, Pachira, Monstera, and other decorative greens sold for home and office use.
• Orchids (胡蝶蘭) Premium moth orchids in various sizes (2-stem, 3-stem, 5-stem) and colors, popular for business gifts and special occasions, with ultra-premium Super Flower classes up to ¥93,500.
• Flower Cakes (フラワーケーキ) Decorative flower arrangements designed to resemble birthday cakes for celebratory gifting.
• Disney Flower Gifts (ディズニーフラワーギフト) Licensed Disney-themed flower arrangements featuring Mickey Mouse, Cinderella, and other characters as collectible character gifts.
• Moomin x IIHANA (ムーミン×イイハナ) Moomin-themed flower gifts including preserved and dry flower wreaths with Moomin character wood plates.
• e-Gift Digital Delivery (eギフト) Digital gift service allowing instant delivery via LINE or email without requiring recipient address; recipient chooses delivery date.
• Monthly e87 Delivery (月イチ*e87便) Monthly flower subscription service delivering fresh roses (Happy Flower course) or different seasonal flowers (Happiness Flower course) for 12 months. Subscription discontinued for new sign-ups as of April 2025.
• Corporate Business Gifts (法人向けビジネスギフト) Corporate flower gifts including stand arrangements, orchids, and foliage plants for business occasions such as openings, promotions, retirements, condolences, and client relations.
• Stand Flowers (スタンド花) Large decorative stand arrangements for grand openings, business celebrations, and corporate events.
• Letter Roses (レター・ローズ) Roses with personalized messages placed inside the flower petals, sold as a unique personalized gift item.
• Express Urgent Delivery (お急ぎオーダー) Same-day or next-day flower delivery service for orders placed before 1:00 PM, covering most of Japan.

Quantifiable outcome

• Orders placed by 1pm delivered next day (excluding Hokkaido, Okinawa, some Kyushu areas)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• Senshukai Co., Ltd. (千趣会)coreStrategic or Co-development PartnerSenshukai IIHANA is a wholly-owned subsidiary of Senshukai Co., Ltd. (acquired 100% of shares in 2010). Operates as part of the Senshukai Group's 'Woman Smile Company' initiative, focused on bringing smiles to women's daily lives through flower and gift services.
• Bellemaison (ベルメゾン)majorChannel Partner/ Reseller/ DistributorCross-promotion with Bellemaison catalog and online shopping platform. Bellemaison members can exchange Iihana points for Bellemaison points. Shared customer base through Senshukai Group ecosystem.
• Yamato Transport (ヤマト運輸), Japan Post (日本郵便), Sagawa Express (佐川急便)minorOthersDelivery logistics partners handling product shipping across Japan. Various shipping partners used depending on product type and delivery region.

Scale indicators1 record

Recent moves9 records

Expansion highlights5 records

Direct peers

• HitoHana (Bloom & Wild Japan): Direct Japanese online flower delivery competitor offering bouquets, arrangements, and next-day delivery with a similar occasion-based product taxonomy and price range.
• Aoyama Flower Market: Major Japanese florist chain with both physical stores and online ordering, offering flowers for personal and corporate gifting; directly competes with IIHANA across consumer and B2B segments.
• Kurumi-no-Mori (くるみの森): Japanese online florist offering flowers, arrangements, and gift sets with delivery across Japan; competes directly with IIHANA in consumer flower gifting.
• Bloom & Wild: UK-founded online letterbox flower delivery pioneer using digital-first gifting and same/next-day delivery; same e-commerce florist DNA as IIHANA.
• 1-800-Flowers.com: Large US online flower and gift retailer with multi-brand portfolio and same-day delivery; closely comparable business model to IIHANA at greater scale.

Broad incumbents

• Teleflora: US floral network aggregating local florists for nationwide delivery; broader incumbent in online floral gifting with a network model.
• FTD (Florists' Transworld Delivery): Long-established US/international flower delivery network serving consumer and corporate customers; broad incumbent in flower gifting.
• Interflora: International flower delivery network with retail florist partnerships; serves the same occasion-based gifting market globally.

Others

• Bellemaison (Senshukai): Sister brand and parent-company flagship catalog/e-commerce platform offering home goods; shares customer base, points, and promotional channels with IIHANA.

Emerging players

• Rakuten Flower (Rakuten Ichiba): General Japanese e-commerce marketplace with a growing flower and gift category; competes indirectly via breadth and price competition rather than florist specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/e87com
• Facebookfacebook.com/e87com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senshukai IIHANA CO.,LTD