BELLE MAISON

What BELLE MAISON does

Belle Maison is a privately held Georgian luxury interior design retailer and authorized distributor headquartered in Tbilisi. Founded in 2012 and operating with 76 employees, the company runs a single physical showroom at 86 Akaki Beliashvili Street and sells a curated portfolio of imported premium European products spanning furniture, kitchens, bathrooms, tiles, parquet flooring, doors, lighting, paints, heating systems, building materials, and accessories. Its competitive position rests on exclusive or authorized dealer mandates for ~24 international brands including Villeroy & Boch, Dornbracht, Louis Poulsen, Tom Dixon, Artemide, Moooi, Zehnder, Sapienstone, Listone Giordano, Scheucher, Oikos, Valcucine, Flos, Baxter, Gubi, Vibia, and Fontana Arte.

The business model is straightforward product distribution through showroom-based, project-supported sales rather than e-commerce. Pricing is set in Euros at the manufacturer level (range approximately €23 to €12,017), with periodic promotional discounts of 5–53%. Revenue is one-time transactional — there is no subscription, licensing, or recurring service component. The company serves two segments: high-end residential clients seeking complete interior solutions (primary) and commercial/project clients outfitting hotels, offices, restaurants, and retail spaces (secondary). In-house design consultation and project management differentiate the offering from pure import retailers.

Belle Maison maintains a bilingual Georgian/English website and active social media presence across Facebook, Instagram, Pinterest, and YouTube, alongside a newsletter for customer engagement. There is no proprietary technology stack, no digital sales channel, no disclosed funding, no parent company, and no public listing. The company's growth lever is the deepening of brand mandates within Georgia and the expansion of project-based commercial sales rather than geographic or technological diversification.

Name

BELLE MAISON

Legal name

Belle Maison

Website

https://bellemaison.ge

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Belle Maison is a privately held Tbilisi-based authorized dealer of premium European luxury interior brands, operating a single showroom and serving Georgian high-end residential and commercial fit-out clients with furniture, kitchens, bathrooms, lighting, tiles, and flooring.

Ownership category

akta.pro rank

Product category

Luxury Home Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Home furnishing products
• Furniture retail distribution
• Kitchen bath fixtures
• Lighting fixtures retail
• Imported European brands

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Luxury Interior Products Sales: Revenue generated through the sale of high-end furniture, bathroom fixtures, tiles, parquet, doors, lighting, accessories, paints, heating systems, building materials, and kitchen countertops from international luxury brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Belle Maison operates a luxury interior design showroom in Tbilisi, Georgia, importing and retailing premium European home products across furniture, kitchens, bathrooms, tiles, parquet flooring, doors, lighting, interior accessories, paints, heating systems, building materials, and kitchen countertops under exclusive distribution rights for international brands such as Villeroy & Boch, Dornbracht, Louis Poulsen, Zehnder, Listone Giordano, Sapienstone, Oikos, Valcucine, and others. It sells primarily to affluent Georgian homeowners through its showroom while also delivering complete interior design projects for hotels, offices, restaurants, and retail spaces, with professional design consultation included.

Product overview

Belle Maison is a Georgian furniture and interior design retailer and distributor offering a comprehensive portfolio of home furnishing solutions. The company operates as a single unified retail platform offering multiple interconnected product categories: furniture (wardrobes, beds, seating, tables), complete kitchen solutions with countertops and appliances, full bathroom product ranges, extensive tile collections in various materials and finishes, premium parquet flooring, doors, lighting fixtures, interior accessories, paints, and heating solutions. The portfolio includes exclusive distribution partnerships with international brands such as Valcucine for kitchens, SapienStone for countertops, Listone Giordano and Scheucher for parquets, Oikos for paints, Zehnder and Antrax for heating, and Adesital for building materials. Products are available through showrooms, in-stock inventory, and sale sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture (ავეჯი) Comprehensive furniture collection including wardrobes, beds, nightstands, wall systems, armchairs, sofas, coffee tables, dining tables, chairs, bar stools, sideboards/consoles, bookcases, writing desks, poufs, and outdoor furniture drawn from European designer brands available through the Tbilisi showroom for residential and commercial buyers.
• Kitchens (სამზარეულო) Complete kitchen solutions including collections, worktops, appliances, sinks, dining tables, chairs, living-room elements, and accessories for affluent residential and commercial customers.
• Bathrooms (სააბაზანო) Full bathroom product range including baths, whirlpool systems, sinks, vanity units, mirrors, toilets, shower trays, taps, bidets, urinals, installation systems, flush plates, and hot tubs from premium European brands such as Villeroy & Boch and Dornbracht.
• Tiles (ფილა) Extensive tile collection covering large-format tiles, marble effect, onyx, stone effect, beton/resin effect, full body, wood effect, metal effect, designer tiles, industrial, monochrome, wall, outdoor, and ecological options for residential and commercial interiors.
• Parquet Flooring (პარკეტი) Premium parquet flooring from the Listone Giordano and Scheucher brands, offered in three-strip and single-strip oak collections for residential and commercial projects.
• Doors (კარები) Architectural door solutions including sliding doors, pivot doors, and architectural doors for luxury residential and commercial interiors.
• Lighting (განათება) Designer lighting fixtures including suspension, floor, table, wall, architectural, and outdoor lighting from premium European brands such as Louis Poulsen, Tom Dixon, Artemide, Moooi, Flos, Davide Groppi, Vibia, Fontana Arte, Nemo, Lee Broom, Oluce, Rakumba, Natevo, Baxter, and Gubi.
• Interior Accessories (აქსესუარი) Interior accessories including fireplaces, rugs, mirrors, baskets, hangers, indoor décor items, and curated gift selections for men and women.
• Paints and Decorative Coatings (Oikos) Oikos brand premium Italian paints and decorative coatings for interior and exterior applications.
• Heating Solutions (Zehnder, Antrax) Premium designer radiator and heating solutions from Zehnder (Aura, Kazaene, Zeta, Pacha collections) and Antrax, for residential and commercial interiors.
• Building Materials (Adesital) Construction and building materials from Adesital, including Adepoxy Materia, Adeflex T, Adegres, Guaianalastic, FugaMagica grouts and sealants, and Imper waterproofing solutions.
• Kitchen Countertops (SapienStone) Large-format ceramic kitchen countertop surfaces from SapienStone (Iris Ceramica Group) in 160x320 cm format with 12mm and 20mm thickness, featuring antibacterial, scratch-resistant, stain-resistant, and heat-resistant properties across Calacatta Statuario, Dark Marquina, Bright Onyx, and Urban Antracite collections.
• Valcucine Kitchens Exclusive Valcucine kitchen collections distributed by Belle Maison in Georgia, featuring the Artematica kitchen line as a featured luxury brand partnership.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core.

• Villeroy & BochcoreChannel Partner/ Reseller/ DistributorBelle Maison serves as the authorized dealer for Villeroy & Boch bathroom fixtures, sinks, toilets, bidets, urinals, baths, and furniture in Georgia. Products include Theano, Subway 3.0, Architectura, and Venticello collections with prices ranging from €320 to €4,995.
• DornbrachtcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Dornbracht premium taps, showers, and bathroom fixtures in Georgia. Collections include Meta, Vaia, Lisse, and Sync with prices ranging from €395 to €2,815.
• Louis PoulsencoreChannel Partner/ Reseller/ DistributorExclusive dealer for Louis Poulsen Danish lighting in Georgia. Products include PH 5, PH Artichoke, Panthella, AJ, and YUH collections with prices from €242 to €3,412.
• Tom DixoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tom Dixon lighting in Georgia. Collections include Bell, Melt, Stone, Spring, and Press with prices ranging from €226 to €6,607.
• ArtemidecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Artemide Italian lighting in Georgia. Products include Falkland, Gople, Nessino, Eclisse, and Scopas with prices from €220 to €4,238.
• MoooicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Moooi Dutch lighting in Georgia. Products include Heracleum III The Big O, Hubble Bubble, Meshmatics, and Perch with prices from €765 to €9,821.
• ZehndercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Zehnder heating solutions in Georgia. Products include Aura, Kazaene, Zeta, and Pacha radiator collections with prices from €159 to €12,017.
• AntraxcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Antrax heating systems in Georgia, complementing the Zehnder portfolio for premium radiator solutions.
• SapienstonecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sapienstone (Iris Ceramica Group) large-format ceramic kitchen countertops and surfaces in Georgia. Products feature 160x320 cm format in 12/20mm thickness, with antibacterial surfaces. Collections include Calacatta Statuario, Dark Marquina, Bright Onyx, and Urban Antracite with prices from €121 to €311.
• Listone GiordanocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Listone Giordano premium parquet flooring in Georgia, offering high-end wood flooring solutions.
• ScheuchercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Scheucher parquet flooring in Georgia. Three-strip and single-strip oak parquet collections with prices from €114 to €152.
• OikoscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Oikos paints and decorative coatings in Georgia, offering premium Italian wall finishes.
• AdesitalcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Adesital building materials in Georgia. Products include Adepoxy Materia, Adeflex T, Adegres, Guaianalastic, FugaMagica grouts and sealants, and Imper waterproofing solutions with prices ranging from ₾23 to ₾398.
• FloscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Flos lighting in Georgia. Products include IC, Arrangements, Overlap, Viscontea, Noctambule, and related collections.
• Davide GroppicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Davide Groppi Italian lighting in Georgia. Products include Moon, Sampei, Origine, Vis à Vis, and Calvino collections with prices from €691 to €6,462.
• BaxtercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Baxter Italian lighting and furniture in Georgia. Products include Nuvola, Wave, Lais, Blade, and Button collections.
• GubicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Gubi Danish furniture and lighting in Georgia. Products include Gräshoppa, Multi-Lite, Satellite, Pacha Sofa, and Coppia with prices from €193 to €1,097.
• VibiacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Vibia Spanish lighting in Georgia. Products include Mayfair, Flamingo, Knit, Dama, Slim, and Plusminus collections with prices from €316 to €3,370.
• Fontana ArtecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Fontana Arte Italian lighting in Georgia. Products include Oort, Tripod, Fontanella, and Chandelier with prices from €677 to €5,873.
• NemocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nemo Italian lighting in Georgia. Products include Projecteur, Newton, Fox, and Parliament collections with prices from €116 to €2,404.
• Lee BroomcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Lee Broom British lighting in Georgia. Products include Crescent, Eclipse, Orion Globe, and Decanter Light with prices from £317 to £1,670.
• OlucecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Oluce Italian lighting in Georgia. Products include Atollo collection with prices from €901 to €1,328.
• RakumbacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Rakumba lighting in Georgia. Products include Indre and Mito collections with prices from €2,018 to €8,098.
• NatevocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Natevo Italian lighting in Georgia. Products include Ashaa floor lamp with price of €6,638.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Scavolini: Italian luxury kitchen manufacturer with a global network of mono-brand showrooms selling high-end kitchen solutions through designer/specification channels; comparable to Belle Maon's kitchen category and project sales motion.
• Boffi: Italian luxury kitchen and bathroom manufacturer-retailer that sells through its own branded showrooms and designer channels; directly comparable to Belle Maon's kitchen, bathroom, and high-end interior design focus with project-based specification.
• Modulnova: Italian luxury kitchen and bath brand distributed through high-end showrooms; comparable to Belle Maon's focus on premium kitchens, baths, and designer-led specification sales.
• Roche Bobois: French-founded global luxury furniture retailer operating a network of franchised company-owned showrooms selling premium designer furniture to affluent residential clients; closest comp on business model (multi-brand showroom + project specification + high ASP luxury retail).

Broad incumbents

• Minotti: Italian luxury furniture brand with a global showroom network focused on high-end residential and contract/hospitality projects; directly comparable to Belle Maon's furniture and project (commercial fit-out) sales orientation.
• Porcelanosa: Spanish-founded global multi-category luxury surfaces, kitchen, and bathroom retailer with a worldwide showroom network; comparable to Belle Maison in offering a curated cross-category luxury home specification across tiles, kitchens, baths, and furnishings under premium brand umbrellas.
• B&B Italia: Italian luxury furniture manufacturer with flagship mono-brand showrooms in major cities globally; comparable to a key supplier brand carried by Belle Maison and relevant as an alternative channel within the same luxury specification market.
• Poliform: Italian luxury furniture and kitchen brand with a global network of mono-brand showrooms; comparable to Belle Maon's premium furniture and kitchen offering, though it operates as one brand across its network rather than as a multi-brand distributor.
• Cassina: Italian heritage luxury design furniture manufacturer with showrooms in major design cities; comparable offering category to Belle Maon's curated premium furniture assortment.

Emerging players

• Boca do Lobo (BDDW): Portuguese luxury design furniture and lighting brand selling through flagship showrooms and elite designers; comparable as a premium pricing-and-design-positioned retailer in the same ultra-luxury interior market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCr3lSg8wPNxKFNSPDoy3RUg
• Facebookfacebook.com/bellemaisontbilisi
• Instagraminstagram.com/bellemaisontbilisi
• Pinterestpinterest.com/bellemaison123
• LinkedInlinkedin.com/company/bellemaison

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BELLE MAISON