delicemer

What delicemer does

Delicemer is the flagship commercial brand of Cipal SAS, a privately held French food manufacturer founded in 1984 and headquartered in Épône, Yvelines (Île-de-France). Cipal specialises in seafood appetizer (apéritif) and traiteur products, producing roughly 350 stock-keeping units organised around six ranges: shrimp (crevettes), spreadable seafood appetizers (tartinables), seafood products (produits de la mer), marinated antipasti, vegetarian (veggie) offerings, and accompaniments (Nos Plus). The company also produces private-label (Marque De Distributeur / MDD) lines for French retailers, in addition to its own national brands Delicemer and La Petite Fabrique.

Cipal runs a 15,000 m² warehouse capable of storing both fresh and ambient ranges and delivers next-day, six days per week, across France through established transport partnerships. It sells through two primary B2B channels: Grande et Moyenne Surface (GMS, French mass retail) and food-service (restaurants, caterers, hospitality). The commercial organisation comprises 11 sales representatives distributed nationwide, supported by a seven-person in-house quality team that handles specifications, regulatory monitoring, and compliance for the French market. Its annual private trade show, CIPAL NAÏVE FOOD, showcases over 1,900 product references across eight categories and functions as the central account-management and customer-acquisition event.

The business model is wholesale B2B: pricing is not publicly disclosed and is negotiated through direct sales contact. Revenue is generated through (a) private-label manufacturing for mass-retail chains, (b) national-brand sales (Delicemer, La Petite Fabrique) through GMS and food-service, and (c) sustainability-certified product lines (MSC, ASC, EU Organic Bio) that command premium positioning. The company holds MSC, ASC, and Bio certifications tied to responsible sourcing, and operates exclusively within the French market with no disclosed international footprint, external funding, parent company, or M&A activity.

Name

delicemer

Legal name

CIPAL

Website

https://delicemer.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Delicemer is the flagship brand of Cipal SAS, a privately held French seafood appetizer and traiteur manufacturer founded in 1984. It produces roughly 350 SKUs under its own labels (Delicemer, La Petite Fabrique) and private label, distributing next-day nationwide to French mass retail and food-service buyers.

Ownership category

akta.pro rank

Product category

Seafood Appetizer Manufacturing

NAICS

Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (3117), Food Manufacturing (311)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)

akta.pro secondary industries

Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Surimi & Minced Fish Products (Imitation Crab, Fish Paste) (AFANADAG)

Keywords

• Seafood appetizer manufacturing
• Private label foods
• Deli catering products
• Mass retail supply
• Food service distribution

Headquarters

HQ city

Épône

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing (MDD): Delicemer manufactures products under retailer own-brand labels (Marque De Distributeur), supplying mass retail chains with custom seafood appetizer products.
2. National Brand Sales (Delicemer, La Petite Fabrique): Sale of proprietary branded seafood appetizer and deli products through GMS and food-service channels.
3. Sustainable/Certified Product Lines: Products bearing sustainability certifications (MSC, ASC, Bio) command premium positioning and enable partnerships with retailers focused on responsible sourcing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Delicemer develops, produces, and distributes seafood appetizers, spreads, prepared seafood, antipasti, vegetarian appetizers, and self-service catering products. Its portfolio includes Delicemer and La Petite Fabrique branded products as well as private-label seafood appetizer and deli products for French mass retail and food-service customers.

Product overview

Delicemer is a product brand operated by Cipal, a French company founded in 1984 specializing in seafood appetizer and catering products. The company offers approximately 350 product references across multiple ranges: Gamme Crevettes (shrimp), Gamme Tartinables (spreadable seafood appetizers), Gamme Produits de la Mer (seafood), Gamme Antipastis (marinated seafood), Gamme Veggie (vegetarian), and Nos Plus (accompaniments including aioli, mayonnaise, crab/shrimp/lobster butters, lemon juices). The products are distributed through GMS (mass retail) and Food-Service channels. Cipal manufactures both MDD (private label) products and its own brands including Delicemer and La Petite Fabrique. The company is headquartered in Epône (Yvelines) with a 15,000 m2 warehouse enabling next-day delivery across France 6 days per week.

Differentiator

Problem solved

Functional benefit

Brands

• La Petite Fabrique: Brand under which Cipal manufactures products alongside Delicemer and MDD (store brands)

Products and services

• Shrimp range (Gamme Crevettes) Shrimp and prawn products including natural shrimp, cocktail shrimp tails, tropical gambas, peeled gray shrimp, and marinated shrimp in garlic and parsley or coriander and lemon flavors.
• Spreadable appetizer range (Gamme Tartinables) Spreadable seafood and deli appetizers including surimi, tuna, smoked salmon, hoki, cod, crab, and chicken-based spreads in 120 g and 300 g formats.
• Seafood products range (Gamme Produits de la mer) Prepared seafood products including rollmops, smoked eel fillets, lumpfish roe, Pacific keta salmon roe, trout roe, and prepared appetizer mussels.
• Antipasti range (Gamme Antipastis) Marinated seafood appetizers including tapas mussels, small squid, octopus, sea salad, and anchovies in oriental, lemon, garlic and parsley, and basil preparations.
• Vegetable appetizer range (Gamme Veggie) Vegetarian appetizer products offered for meat-free appetizer occasions.
• Self-service catering range (Gamme Traiteur LS) Catering products intended for self-service distribution in the Traiteur Libre-Service category.
• Private-label seafood appetizer manufacturing (MDD) Contract manufacturing of retailer-owned seafood appetizer and deli products for French mass retail chains.
• Delicemer 120 g Indian-style Delight (DMER 120G Délie à l'Indienne) An Indian-style seasoned cod spread in a 120 g format.
• Delicemer 120 g Tzatziki surimi spread (DMER 120G Tartinable Surimi Tzatziki) A tzatziki-inspired surimi spread with herbs in a 120 g format.
• Crustacean butter range (Beurres de Crustacés Delicemer) A range of premium spreadable crustacean butters comprising shrimp, crab, and lobster varieties.
• Marinated shrimp range (Crevettes marinées Delicemer) Marinated shrimp offered in Coriandre & Citron and Ail & Persil flavors.
• Cod spread (Tartinable Délie de Cabillaud) A cod spread sold as part of the Tartinables appetizer range.
• Jarred appetizer mussel range (Nouvelle gamme de moules apéritives en bocaux) Jarred appetizer mussels offered as Moules à l'Indienne and Moules sauce chorizo varieties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Transport PartnerscoreOthersSolid partnerships in the transport domain enable next-day delivery capability throughout France, 6 times per week. These logistics partnerships are essential to Delicemer's distribution capability.
• MSC (Marine Stewardship Council)minorOthersMSC is a non-governmental organization with the mission to preserve oceans by working with fishing industry actors to evolve the seafood market toward sustainability. Delicemer sources products bearing the MSC label.
• ASC (Aquaculture Stewardship Council)minorOthersASC is an international label indicating that fish come from sustainable aquaculture. The label guarantees that fish are raised respecting the environment and animal welfare conditions.
• EU Organic (Bio) CertificationminorOthersEuropean organic label from 2009 certifying that farmed fish must respect strict standards including no use of pesticides, colorants, growth stimulants, or antibiotics, non-GMO, controlled animal feed, and lower cage density.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Labeyrie (Groupe Labeyrie): French premium seafood specialist (smoked salmon, foie gras, seafood traiteur) sold across GMS and food-service in France. Direct competitor in the seafood appetizer / traiteur category with overlapping retailer relationships.
• MerAlliance: French seafood brand (Thai Union subsidiary) producing shrimp and seafood products for retail and food-service. Direct peer given shared focus on prepared seafood SKUs and French GMS channel.
• Coraya: French brand specializing in seafood spreads and surimi-based tartinables, directly competing with Delicemer's Gamme Tartinables line in French retail.
• Saupiquet: Historic French canned and prepared seafood brand owned by Bolton Group; competes with Delicemer in ambient and prepared seafood categories within French GMS.
• Petit Navire: Iconic French seafood brand (Thai Union) producing canned tuna, sardines, and seafood products. Comparable as a national French seafood CPG brand with mass-retail distribution.
• Capitaine Cook: French seafood appetizer brand focused on spreads and seafood-based traiteur products sold through French GMS — closely mirrors Delicemer's tartinables and seafood appetizer positioning.
• Connétable: French canned seafood brand specializing in sardines and mackerel, part of the same French mass-retail seafood CPG landscape as Delicemer.

Regional players

• Sodebo: Major French traiteur and prepared-meals manufacturer based in western France, comparable as a regional French prepared-food specialist serving GMS and food-service with branded and private-label products.

Broad incumbents

• Findus (Nomad Foods): Large European frozen-seafood incumbent (Findus, Birds Eye, Iglo brands). Comparable as a much larger player operating broadly across seafood categories, including value-added products overlapping Delicemer's range.
• Thai Union Group: Global seafood conglomerate (owner of Petit Navire, MerAlliance, Chicken of the Sea, John West). Comparable as a broad incumbent in branded and private-label seafood with direct French-market overlap through its subsidiaries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cipalnaivefood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about delicemer