dawoj sp. z o.o.

Name

dawoj sp. z o.o.

Legal name

Subaru Import Polska sp. z o.o.

Website

https://subaru.pl

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

dawoj sp. z o.o. operates as an authorized Subaru dealer in Poland, selling new Subaru vehicles including electric and combustion models, and providing automotive servicing, genuine parts sales, and body and paint repair services from its location at dawoj.subaru.pl.

Product overview

Subaru Import Polska offers a portfolio of vehicles and technologies centered on safety, all-wheel drive capability, and boxer engine design. The core product lineup includes Solterra (fully electric SUV), Uncharted (electric model), E-Outback (electric crossover), Forester (compact SUV), and Crosstrek (crossover). Core technologies include Symmetrical AWD (permanent all-wheel drive system), SUBARU BOXER (horizontally-opposed engines in three generations: EA, EJ, FB), EyeSight (stereoscopic camera-based driver assistance with autonomous braking and lane keep), Lineartronic CVT transmission, SI-DRIVE performance modes, and VDCS stability control. Supporting services include Safe8 (8-year warranty), Inteligentny System Ratunkowy (automatic emergency calling), and Subaru Global Platform (modular architecture supporting ICE, hybrid, and EV vehicles). Motorsport involvement through SPRT competes in ERC and RSMP championships.

Differentiator

Problem solved

Functional benefit

Brands

• SPRT (Subaru Poland Rally Team): The official motorsport team representing Subaru in Poland, competing in rally championships including the ERC2 class and Polish rally championships.
• SJS (Szkoła Jazdy Subaru / Subaru Driving School)
• SUBARU SAFE8
• ISR (Inteligentny System Ratunkowy / Intelligent Rescue System)
• Zlot Plejad
• Magazyn Plejady

Products and services

• Subaru vehicle sales

Quantifiable outcome

• 61% fewer injury/fatal accidents in EyeSight-equipped vehicles compared to non-EyeSight vehicles (based on ITARDA study of 10,000 vehicles)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fuji Heavy Industries (FHI) / Subaru CorporationcoreTechnology or Integration · 13 May 2016Parent company of Subaru brand, responsible for vehicle development, manufacturing, and global technology including SUBARU BOXER engines, Symmetrical AWD, EyeSight system, and Subaru Global Platform. Renamed to Subaru Corporation on April 1, 2017.
• Subaru Poland Rally Team (SPRT)coreStrategic or Co-development Partner · 11 April 2016Poland's premier Subaru rally team competing in European Rally Championships (ERC2) and Polish Rally Championships (RSMP). Managed by experienced rally drivers including Wojciech Chuchała, Daniel Dymurski, and later Miko Marczyk. Team uses Subaru Impreza STI prepared to NR4 regulations.
• Gino RossiminorGTM or Marketing Partner · 21 August 2015Collaboration with Italian footwear brand Gino Rossi to create a collection of driver-appropriate shoes featuring Subaru branding. Available in Subaru showrooms.
• Subaru Tecnica International (STI)coreStrategic or Co-development Partner · 21 May 2015Subaru's motorsport and performance division responsible for developing competition vehicles and achieving racing victories. Team STI competes in Nürburgring 24-Hour race achieving multiple class wins in SP3T category.

Recent moves9 records

Expansion highlights5 records

Direct peers

• Emil Frey Retail Polska: Another authorized Subaru dealer in Poland (Rzgow), explicitly mentioned as a partner dealer within Subaru Import Polska's network. Operates the same Subaru franchise model with sales, service, and parts, making it the most directly comparable single-rooftop Subaru dealer peer.
• P.H.U. Fialkowski: Authorized Subaru dealer in Zielona Gora, Poland (added to network in 2016). Provides new car sales, warranty and post-warranty service, and parts/accessories, mirroring Dawoj's full-service dealer model in a different Polish region.
• Suzuki Motor Poland: Official Suzuki importer and authorized dealer network in Poland. Operates the same Japanese OEM franchise model focused on compact vehicles and hybrids, with similar service and parts operations. Comparable as a niche Japanese brand dealer in the Polish market.
• Honda Poland: Official Honda importer and authorized dealer network in Poland. Another Japanese OEM franchise dealer operating the same business model with comparable services. The Honda network has greater geographic reach and broader model portfolio, but serves similar Japanese-brand customer segments.

Broad incumbents

• Toyota Motor Poland: Official Toyota importer and authorized dealer network in Poland. Operates the same Japanese OEM franchise model with comparable service, parts, and sales operations, but at substantially larger scale and broader model portfolio across ICE, hybrid, and EV powertrains.
• Mazda Poland: Official Mazda importer and authorized dealer network in Poland. Comparable as another Japanese OEM franchise dealer operating with similar showroom/service/parts model, though Mazda's broader product mix and larger market share position it as a larger incumbent.
• Emil Frey Group: Swiss-headquartered automotive retail group that owns Emil Frey Retail Polska (a competing Subaru dealer). Operates a multi-brand, multi-country franchise model and is the parent company of one of Dawoj's closest competitors within the Subaru dealer network.
• Inchcape plc: London-listed global automotive distributor and retailer operating across multiple markets including parts of Europe. Comparable as a larger-scale automotive distribution and retail operator, though serving multiple OEMs rather than a single brand.

Regional players

• PGD Group (Polski Dealer): Polish multi-brand automotive dealer group with multiple rooftops across Poland. Comparable as a regional multi-franchise dealer group operating in the same Polish market with similar sales/service/parts economics, though at greater scale and brand diversification.
• Auto Fus Group: Polish multi-brand automotive dealer group with dealerships across several Polish cities. Comparable as a regional competitor in the Polish new-car retail and service market, with similar revenue mix across new sales, used cars, service, and parts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SubaruPolska
• YouTubeyoutube.com/user/SubaruPolska
• Facebookfacebook.com/SubaruPolska
• Instagraminstagram.com/subarupoland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dawoj sp. z o.o.