crossroads blueberry farm

What crossroads blueberry farm does

Crossroads Blueberry Farm is a privately-held, single-site agricultural operation based in West Olive, Michigan, that grows approximately a dozen varieties of Michigan blueberries and sells them through three channels: a seasonal U-Pick experience at the farm fields (mid-July through mid-August), a year-round on-site retail market (Crossroads Blueberry Market) offering fresh berries, gourmet blueberry items, baked goods, ice cream, blueberry donuts, and $1 barrel rides, and wholesale distribution of machine-harvested varieties to bulk buyers. The farm targets two primary customer segments — individual consumers and families seeking agritourism and locally grown produce in the greater Grand Haven, Spring Lake, Holland, and Grand Rapids area, and wholesale buyers purchasing machine-harvested blueberries in bulk — with retail demand driven by a Facebook page, an Instagram account (@eatberrysmart), and a separate market website (eatberrysmart.com).

The business operates with no proprietary technology platform; it is a traditional cultivation-and-direct-sales agricultural business that hand-picks select varieties for retail and wholesale while machine-harvesting the remainder for freezing. Revenue mechanics are transactional across all three streams: U-Pick is a self-service per-unit harvest, the retail market is point-of-sale with extended hours (Monday–Saturday, 9:00 AM – 9:00 PM), and wholesale is bulk B2B distribution (currently closed to new wholesale customers for the active season). The farm's stated mission is to deliver quality fruit while stewarding the land, and it is independently owned with no disclosed institutional investment, parent company, or subsidiary structure.

Name

crossroads blueberry farm

Legal name

Crossroads Blueberry Farm

Website

https://crossroadsblueberryfarm.com

Company type

Private

Operating status

Operating

Short description

Crossroads Blueberry Farm is a privately-held West Olive, Michigan farm that grows approximately a dozen blueberry varieties and sells them through seasonal U-Pick fields, a year-round on-site retail market, and wholesale distribution to regional buyers.

Ownership category

akta.pro rank

Product category

Fresh Blueberry Farming

NAICS

Berry (except Strawberry) Farming (111334), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Fresh blueberry farming
• U-pick berry farms
• Wholesale berry distribution
• Farm-to-table produce
• Agritourism experiences

Headquarters

HQ city

West Olive

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. U-Pick Blueberries: Customers visit the farm to personally harvest blueberries during the July-September season. This self-service model allows customers to pick their own fruit at the farm location, typically mid-July through mid-August.
2. Retail Market Sales: Fresh blueberries and value-added products sold directly to consumers at the on-site Crossroads Blueberry Market. Products include fresh Michigan blueberries, seasonal fruits, gourmet Michigan blueberry items, fresh baked goods, and ice cream. The market also offers barrel rides as an additional revenue stream.
3. Wholesale Blueberry Sales: Bulk blueberry sales to wholesale buyers. The farm sells machine-harvested varieties to wholesale customers. The farm notes they are not accepting additional wholesale customers during the current season.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Crossroads Blueberry Farm grows approximately a dozen varieties of Michigan blueberries and sells them through three channels: seasonal U-Pick operations where customers harvest berries themselves, a retail market (Crossroads Blueberry Market) selling fresh berries, baked goods, ice cream, and specialty blueberry products, and wholesale bulk distribution. Hand-picked varieties are sold fresh to retail and wholesale buyers while machine-picked varieties are frozen.

Product overview

Crossroads Blueberry Farm operates three distinct product offerings: U-Pick Blueberries (seasonal farm experience for customers to harvest blueberries themselves), the Blueberry Market (retail storefront selling fresh Michigan blueberries, seasonal fruits, gourmet blueberry items, baked goods, and ice cream with barrel rides), and Wholesale Blueberries (bulk sales to wholesale buyers). The U-Pick operates seasonally in July-August, while the Market provides year-round retail access. The farm grows approximately a dozen varieties of Michigan blueberries, with hand-picked varieties sold fresh and machine-picked varieties frozen.

Differentiator

Problem solved

Functional benefit

Products and services

• U-Pick Blueberries Seasonal U-Pick blueberry experience where customers harvest blueberries directly from the farm's fields. The season typically runs from mid-July through mid-August. The farm grows approximately a dozen different varieties of Michigan blueberries.
• Crossroads Blueberry Market Retail market selling fresh Michigan blueberries, seasonal fruits, gourmet Michigan blueberry items, fresh baked goods, and ice cream. Also offers barrel rides ($1 per ride) and fresh blueberry donuts. Located at 14315 Lake Michigan Drive in West Olive, MI.
• Wholesale Blueberries Wholesale blueberry sales to buyers. Some varieties are picked by hand for retail and wholesale, while others are machine-picked and frozen. The farm notes they are not currently taking additional wholesale customers for the season.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• DeGrandchamp Farms: Southwestern Michigan blueberry grower and processor with u-pick, fresh-market, and wholesale channels. Highly comparable as a Michigan-based multi-varietal blueberry farm selling across retail, U-Pick, and bulk channels.
• True Blue Farms: Large Michigan blueberry grower with packinghouse operations supplying fresh and frozen wholesale markets. Directly comparable in crop, geography, and channel mix, though operating at meaningfully larger scale.
• Krupp Farms: West Michigan farm offering u-pick berries and an on-site farm market similar to Crossroads' market. Comparable as a regional u-pick/farm-market operator in the same Michigan geography.
• Husted Farm Market: West Michigan farm market combining u-pick produce, bakery items, and value-added goods. Closely comparable on the retail-market-with-value-added-SKUs model that Crossroads operates.
• Moelker Orchards & Farm Market: Grand Rapids-area orchard and farm market offering u-pick fruit, baked goods, and on-site retail. Comparable multi-channel agritourism and farm-market operator in the same West Michigan catchment.
• Leaman's Green Applebarn: Michigan u-pick farm with bakery, market, and family activities. Comparable on the u-pick-plus-value-added-farm-market model serving West Michigan families.
• Steffens Orchard Market: Michigan orchard and farm market with on-site retail, bakery, and seasonal u-pick. Comparable in combining Michigan-grown fruit with value-added retail and family agritourism.

Broad incumbents

• Driscoll's: Largest U.S. berry producer and marketer with national distribution across blueberries, strawberries, raspberries, and blackberries. Comparable product category but operates at massive scale across multiple regions as a broad incumbent.
• Wish Farms: National berry grower-marketer with significant blueberry operations and year-round supply. Comparable as a scaled berry supplier competing in the same wholesale channels Crossroads sells into.

Regional players

• Hanulcik Farm Market: Michigan farm market selling local produce, baked goods, and seasonal fruit. Comparable regional farm-retail model, though not primarily a blueberry grower.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/crossroadsblueberrymarket
• Instagraminstagram.com/eatberrysmart
• LinkedInlinkedin.com/company/crossroads-blueberry-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crossroads blueberry farm