CoachHire

What CoachHire does

CoachHire (legal entity: BUS HIRE COMPARISON PTY LTD) is an Australian private coach and bus hire aggregator and transport management company founded in 2016. The company operates a two-sided platform that connects customers requiring group transportation with a national network of supply partner coach and bus operators, supplemented by its own branded fleet across 13-seat minibuses to 70-seat coaches in standard, executive, and VIP classes. CoachHire sells charter services, self-drive bus hire in seven cities, and managed transport solutions for large events and corporate contracts, with pricing set per booking on a quote basis (25% deposit, balance due 14 days prior) and a stated willingness to match competitor quotes.

The business is organised around three primary segments: Education (schools, universities, student excursions via StudentRide AU and School Travel Manager), Corporate/Business (staff shuttles, conference transport, mine-spec/industrial workforce transport for sectors such as mining, energy, engineering and solar), and Tourism & Leisure (winery tours across eight Australian wine regions plus sightseeing and airport transfers). Enterprise contracts disclosed include RCR Tomlinson solar farms (up to 600 passengers/day), John Holland (350 staff movements/month), Adecco/Toyota (100 staff/day), Altonia/World Projects, RACQ, EF International Language Schools, ANZ, and Pacific School Games. Sponsorship of events such as Miss World Australia 2018 and Invictus Games Sydney 2018 has been used for brand visibility.

The technology backbone is the proprietary Tripbooker ecosystem: a booking and scheduling platform with a Supply Partner Portal (operator bidding and documentation), School Travel Manager, scan on/off passenger tracking, GPS geo-tracking, driver/passenger/management smartphone apps, and a live reporting dashboard. Distribution combines a quote-driven website, dedicated phone lines for General, Corporate, and Education inquiries, regional offices in nine Australian cities, an Online Partner Program paying 5% commission on widget-driven bookings (with partners such as National Zoo & Aquarium Canberra and Funfields Themepark), and event sponsorships. Headcount is reported at 16+ direct employees growing from six at founding, with the supply partner network adding approximately 10 new operators per month.

Name

CoachHire

Legal name

BUS HIRE COMPARISON PTY LTD

Website

https://coachhire.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Short description

CoachHire is an Australian private coach and bus hire aggregator that connects customers with a national network of supply partner operators via its proprietary Tripbooker platform, serving education, corporate, mining/energy, events, and leisure customers across all major Australian cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Charter Services: Coach and bus hire with professional drivers across Australia. Vehicles range from 13-seat minibuses to 70-seat coaches with standard, executive and VIP classes.
2. Self-Drive Hire: Bus rental without driver in Sydney, Melbourne, Adelaide, Perth, Cairns, Brisbane, and Sunshine Coast for customers with appropriate licenses.
3. Transport Management Solutions: B2B services for large events and corporate clients including transport planning, management, and execution. Provides dedicated project managers and operational staff.
4. Online Partner Program: Affiliate commission program paying 5% of booking value to partners who embed booking widgets on their websites

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

CoachHire is an Australian private coach charter and bus hire company that books group transportation with professional drivers across all major Australian cities, offering vehicles ranging from 13-seat minibuses to 70-seat coaches in standard, executive, and VIP classes. The company operates a proprietary technology platform (Tripbooker) that aggregates a nationwide network of supply partner operators and powers end-to-end transport management services for corporate, education, mining/energy, and event clients. It also offers self-drive bus hire in seven cities and curated winery tours across eight Australian wine regions.

Product overview

CoachHire operates as a technology-enabled transportation booking platform that aggregates hundreds of vehicle operators across Australia through its proprietary Tripbooker software ecosystem. The core offering consists of coach charter and bus hire with professional drivers, complemented by a self-drive rental option in seven major cities. The platform spans multiple service verticals including winery tours (8 regions), business transport (staff shuttles, conference events), education services (StudentRide AU, Tripbooker Schools), and specialized industrial transport for mining/energy/solar sectors. The Tripbooker platform serves as the operational backbone, powering internal booking management, driver/passenger apps, live reporting, and the Supply Partner portal where operators bid on jobs and manage fleet documentation. CoachHire extends its reach through two partner programs: an Online Partner Program embedding booking widgets in partner websites (earning 5% commission), and a Supply Partner Program onboarding operators into its network. Transport Management Solutions handles large-scale event logistics with dedicated project managers and access to thousands of vehicles nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Tripbooker: Online booking platform for schools and education transport services
• TripBooker Business
• TheCoachCompany
• TravelSafe
• StudentRide AU

Products and services

• Coach Charter & Bus Hire On-demand charter of coaches, buses, and minibuses with professional drivers available across Sydney, Melbourne, Brisbane, Gold Coast, Sunshine Coast, Adelaide, Cairns, Canberra, Perth, and Tasmania. Vehicles range from 13-seat minibuses to 70-seat coaches in standard, executive, and VIP classes.
• Self Drive Bus Hire Self-drive minibus and coach rental available in Sydney, Melbourne, Adelaide, Perth, Cairns, Brisbane, and Sunshine Coast for customers with appropriate licenses. Vehicles range from 10-seaters to specialist vehicles with optional add-ons including trailers, child seats, 24-hour breakdown service, and pickup/drop-off assistance.
• Winery Tours Curated wine tour packages to Australia's major wine regions including Yarra Valley, Mornington Peninsula, Barossa Valley, Hunter Valley, Swan Valley, McLaren Vale, Adelaide Hills, and Mt Tamborine. Tours offered as pre-configured packages (e.g., 'A Taste of the Valley', 'The Connoisseur', 'Wine Lovers') with options for customized 'Build Your Own' itineraries.
• Staff Shuttle Services Corporate employee transportation service for daily staff commutes, shift transfers, and workplace shuttles. Offered under the broader Business transport solutions.
• Conference & Events Transport Group transportation for conferences, corporate events, and large gatherings. Includes transport planning, management, and charter services with dedicated account managers.
• Transport Management Solutions Full-service ground transport management for large-scale events and corporate contracts. Includes dedicated project managers, operational staff, live reporting, vehicle/driver tracking, passenger modules, bespoke technology systems, disaster recovery, and access to thousands of vehicles through a nationwide supply partner network. Used for events including Australian International Music Festival, London Olympics, and ATP World Tour Finals.
• School Travel Manager (STM) Tracking and monitoring system developed by CoachHire for managing school transportation, enabling real-time visibility of student transit operations, including scan on/off, geo-tracking, and reporting.
• Supply Partner Program Partnership program for coach and bus operators to join CoachHire's nationwide network. Partners gain access to the TripBooker technology platform, new business opportunities and national contracts through CoachHire's sales and marketing team, supply partner portal for job bidding and record management, and ongoing support from a dedicated Affiliate Account Manager.
• Online Partner Program Affiliate program allowing businesses (entertainment venues, hotels, attractions, conference centers) to embed CoachHire booking widgets on their websites. Partners earn 5% commission on bookings secured through their sites via quote request forms, clickable buttons, links on confirmation emails, or direct system access.
• Mine Spec, Engineering & Solar Transport Specialized industrial transportation service for mining, energy, engineering, and solar sectors. Features purpose-built vehicles equipped with rotating safety beacons, reverse warning beepers, high-visibility reflective tape, cargo barriers, fire extinguishers, UHF radios, and first aid kits. Accommodates 8-70 passengers in standard or VIP configurations. Includes dedicated account managers, disaster recovery planning, and in-house tracking software applications.
• StudentRide AU Dedicated student transportation service under the Education division, connecting schools and educational institutions with CoachHire's driver network for safe student transit.

Quantifiable outcome

• 75+ years combined industry knowledge among transport management team
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Miss World Australia 2018coreGTM or Marketing Partner · 1 January 2018Official transport sponsor for Miss World Australia 2018, providing all group transportation for contestants and officials including trips to Warner Bros Movie World and the Crowning Ceremony at Palazzo Versace Gold Coast.
• Starlight Children's FoundationcoreGTM or Marketing PartnerOfficial supporter of Starlight Children's Foundation providing ongoing support through free transport services for seriously ill children. CoachHire is an official partner proudly supporting the foundation to help create positive memories for children and families.
• National Zoo & Aquarium CanberraminorGTM or Marketing PartnerOnline Partner Program member embedding CoachHire booking widgets on their website to offer group transportation to visitors.
• Funfields ThemeparkminorGTM or Marketing PartnerOnline Partner Program member embedding CoachHire booking functionality on their website for theme park visitors.
• World Series Paintball and World Series SplatballminorGTM or Marketing PartnerOnline Partner Program members embedding CoachHire booking capabilities for group transportation to paintball venues.
• Queensland Conference & Camping CentresminorGTM or Marketing PartnerOnline Partner Program member offering CoachHire transportation integration for conference and camping center visitors.
• Woodhouse Activity CentreminorGTM or Marketing PartnerOnline Partner Program member with CoachHire booking integration for activity center visitors.
• Team Building Made EasyminorGTM or Marketing PartnerPartnership with Australia's first team building retailer. CoachHire provides transportation services as part of comprehensive team building event packages coordinated by the broker.
• Adelaide Haunted HorizonsminorGTM or Marketing PartnerGhost tour operator partnership providing group transportation services for Adelaide Haunted Horizons' spooky tours including Ghost Tours, Ghost Hunts, and Dark History experiences.
• Adventure Park GeelongminorGTM or Marketing PartnerPreferred destination partner for Victoria's largest theme park. CoachHire provides group transportation for visitors to Adventure Park Geelong.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Murrays Coaches: Long-established Australian coach charter operator offering corporate, school, and event charter services across major cities. Directly comparable in product offering (charter + corporate shuttles) and target market (enterprises, schools, events).
• Hughes Charters: Australian coach charter and tour operator with a fleet of modern vehicles, serving corporate, school, and tourism segments nationally. Comparable in service breadth (charter, tours, events) and customer segments.
• Bus Charters Australia: National coach and bus charter broker operating across Australian cities with a fleet network and online booking. Comparable business model aggregating multiple operators for charter bookings.
• Sydney Bus Hire: Sydney-based coach and bus charter provider serving corporate, school, and events. Directly comparable in charter offering, fleet range, and customer use cases, though narrower geographically.
• GoGoCharter: Online charter bus marketplace aggregating operators across multiple geographies. Comparable as a digital two-sided marketplace play for charter bookings, though it operates internationally rather than nationally in Australia.

Broad incumbents

• GetTransfer: Global online marketplace for booking transfers and charter transportation with drivers. Operates at much larger scale across many countries; comparable marketplace model for passenger transport booking.
• Greyhound Australia: Australia's iconic long-distance bus operator (now under Transit Systems ownership) offering scheduled and charter services. Adjacent competitor in the Australian ground transport space with a much larger operational footprint.
• Transit Systems: Major Australian bus and coach operator (parent of Greyhound Australia), providing scheduled, charter, and tourism services. Comparable in coach operations but with a significantly larger asset base and broader portfolio.
• National Express: Large UK-listed multimodal transport group with coach, bus, and school transport operations across multiple geographies. Comparable as a scaled coach/charter operator, useful for benchmarking mature peer economics.
• FlixBus: European-headquartered long-distance coach platform operating asset-light across many markets. Comparable as a tech-enabled coach marketplace at much larger scale, useful for long-term platform trajectory benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/travel__safe
• YouTubeyoutube.com/channel/UCyYAornEWoKaqq7033-f9OQ
• Facebookfacebook.com/coachhire.com.au
• Instagraminstagram.com/travelsafebushire
• Pinterestpinterest.com/travelsafebushire
• LinkedInlinkedin.com/company/coach-hire-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachHire