What Car Collection does

Car Collection GmbH is an Austrian classic and collector car dealership headquartered in Schwertberg, Upper Austria, with a supporting workshop in Dietach. Founded in 1995 by Franz Wittner on the basis of his father's historic car collection, the company originally operated as Car Collection Wittner in Steyr before relocating to its current showroom site. The firm's product offering is a single unified line: curated sales of oldtimer (vintage) automobiles, youngtimer vehicles from the 1970s-1990s, and rarer Fahrzeugraritäten (vehicle rarities and limited-production classics), supplemented by specialized classic car insurance offered through a partnership with BELMOT Austria (SIVAG) and in-house restoration/maintenance services from the Dietach workshop.

The company operates a direct-to-consumer showroom model, with no disclosed online transactional channel and no public pricing. Inventory is held on-site for physical inspection by appointment or during weekday showroom hours (Monday-Friday 8-17). Marketing and distribution are anchored on the Schwertberg showroom, the Dietach workshop, and exhibitor appearances at classic car fairs across the German-speaking region. There is no proprietary technology platform, no AI/ML component, and no digital sales layer beyond a basic informational website; the business is fundamentally a high-touch, inventory-based luxury dealer.

Since 2019, ownership has been held by West Consulting, an Austrian investment vehicle of Rudolf Weiermayer, which first took a 30% stake and then became the 100% shareholder in early 2021. The company remains privately held with no disclosed revenue, headcount, or transaction volume. Customer segmentation is horizontal and focused on private collectors and automotive enthusiasts seeking authenticated, curated classic vehicles in the DACH market.

Name

Car Collection

Legal name

Car Collection GmbH

Website

https://carcollection.at

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Car Collection GmbH is an Austrian dealer founded in 1995 that sells classic cars, youngtimers, and vehicle rarities from a showroom in Schwertberg and a workshop in Dietach, serving private collectors in the DACH region and now wholly owned by West Consulting.

Ownership category

akta.pro rank

Product category

Classic and Collectible Car Dealership

NAICS

Used Car Dealers (44112), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Vintage & Antique Collectibles Retail (CRALAGAE)

akta.pro secondary industries

Classic / Collector Car Insurance (FSAJAAAG), Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Classic car sales
• Collectible vehicle sales
• Youngtimer vehicle sales
• Rare vehicle dealership
• Classic vehicle restoration

Headquarters

HQ city

Schwertberg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from the sale of classic automobiles including oldtimers, youngtimers, and vehicle rarities. The company maintains an inventory of vehicles displayed in their showrooms for direct sale to customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Car Collection GmbH directly sells classic cars, youngtimers, and rare collectible vehicles from a physical inventory displayed at its Austrian showroom. It also provides professional vehicle inspection, maintenance, and restoration services through its workshop in Dietach.

Product overview

Car Collection is a classic and vintage car dealership offering a curated selection of historical automobiles. The company operates a single unified offering centered on the sale of premium classic vehicles, including Oldtimer (vintage cars), Youngtimer (younger classics from the 1970s-1990s), and Fahrzeugraritäten (vehicle rarities). These core products are complemented by a specialized classic car insurance service offered through BELMOT AUSTRIA - SIVAG partnership. The company maintains showrooms and workshop facilities in Schwertberg and Dietach, Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Cars (Oldtimer) Classic automobiles sold directly from Car Collection's physical inventory to private collectors and automotive enthusiasts.
• Youngtimers Young classic vehicles sold directly from Car Collection's physical inventory to private collectors and automotive enthusiasts.
• Vehicle Rarities Rare and collectible vehicles sold directly from Car Collection's physical inventory to private collectors and automotive enthusiasts.
• Classic Vehicle Inspection, Maintenance, and Restoration Professional inspection, maintenance, and restoration services for classic and historic vehicles, delivered through Car Collection's Dietach workshop.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BELMOT AUSTRIA - SIVAGminorOthersInsurance partner providing specialized classic car, motorcycle, and historic vehicle insurance coverage. Offers tailored insurance solutions for historical automobiles, including police, medical, and fire department vehicles.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Auto Salon Singen: Classic and collector car dealer based in southern Germany, selling vintage and exotic vehicles from a physical showroom. Directly comparable to Car Collection as a DACH-region specialist classic car retailer with a similar curated inventory and trade-fair presence.
• Hexagon Classics: Long-established London-based dealer of classic and modern classic collector cars. Comparable to Car Collection in selling hand-picked high-end classics to collectors with full in-house preparation and provenance assurance.
• Joe Macari Performance Cars: UK specialist dealer of classic, exotic, and performance cars, with in-house restoration facilities. Closely mirrors Car Collection's model of curated classic sales combined with a workshop offering and collector-focused customer base.
• DK Engineering: UK-based classic Ferrari and exotic car specialist combining sales, restoration, and servicing. Comparable to Car Collection in the way it couples physical showroom sales of rare classics with a workshop service capability and high-net-worth collector clientele.
• The Classic Motor Hub: UK showroom and workshop for classic and collector cars, offering sales alongside restoration and storage services. Mirrors Car Collection's integrated showroom-plus-workshop operating model targeting enthusiast collectors.

Emerging players

• Dyler: Online marketplace specializing in classic, vintage, and collectible cars across Europe. Adjacent competitor to Car Collection in serving the same collector buyer but via a digital-first C2C/dealer platform rather than a physical showroom.
• Bring a Trailer: Online auction platform for collector and enthusiast vehicles with strong auction-led transaction model. Competes with traditional dealers like Car Collection for collector demand, especially among digitally-native buyers.

Broad incumbents

• RM Sotheby's: Global auction house dedicated to investment-grade collector cars. Operates at the high end of the same market as Car Collection but via global auctions rather than fixed-price showroom sales, serving a partially overlapping HNW collector base.
• Gooding & Company: Premier classic car auction house with global reach, specializing in blue-chip collector vehicles. Comparable to Car Collection in targeting the high-end collector segment but competing for attention at the top of the market via marquee auctions.
• Bonhams (Motorsport / Cars): International auction house with a dedicated collector car division running global sales. Comparable as an established channel competing for the same HNW classic car buyers, but with a broader portfolio spanning art and luxury goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Collection