vegan
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
vegan firmographics
Firmographics- Name
- vegan
- Legal name
- Can't Believe It's Vegan
- Website
- https://cantbelieveitsvegan.biz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Ownership category
- akta.pro rank
vegan industry classification
Industry- Product category
- Vegan Restaurant / Plant-based Dining
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Plant-Based & Vegan Fast Casual (THAFABAK)
Keywords
vegan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in and Takeout Food Sales: 100% plant-based restaurant serving breakfast, lunch, and dinner with dine-in and takeout options. Menu includes sandwiches, salads, bowls, pastas, and appetizers with prices ranging from $6-$29.
- Beverage Sales: Drinks including Cold Tea, Sparkling Water, and Boxed Water at $4.00 each.
- Catering Services: Catering for corporate parties and large orders. Customers pick up orders from restaurant; no delivery or setup provided.
- Gift Cards: E-gift cards available for purchase through online ordering system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Menu Items |
| Unit Pricing | Pay-as-you-go | Beverages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
vegan product offering
Product offeringCore offering
Can't Believe It's Vegan is a 100% plant-based restaurant in Westerville, Ohio, serving breakfast, lunch, and dinner with dine-in, takeout, and online ordering. The menu includes vegan sandwiches, salads, bowls, pastas, appetizers, and desserts, plus a dedicated Sunday brunch service, beverages, and tailored catering for corporate parties, private events, and large orders (pickup only).
Product overview
Can't Believe It's Vegan operates as a 100% plant-based restaurant offering a unified dining experience. The core product is the food menu featuring vegan versions of American classics including sandwiches (BLT, BBQ Jackfruit, noChick Sandwich, Cheesesteak), salads (Spicy Thai Kale, Summer, noChick Caesar), bowls (Buddha Bowl, Burrito Bowl, Spicy Tofu Quinoa Bowl), and pastas (Chickpea Pasta Alfredo, Angel Hair variations, Lasagna Rolls). The restaurant also offers a drink menu, Sunday brunch service, catering for events, and online ordering through Toast Tab. The business started as a ghost/delivery kitchen before opening its brick-and-mortar location in July 2022, and is currently the only 100% vegan restaurant in the northeast section of central Ohio.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Menu (Dine-in and Takeout) 100% plant-based food menu featuring vegan versions of familiar American dishes including sandwiches (Vegan BLT, BBQ Jackfruit, noChick Sandwich, Cheesesteak), salads (Spicy Thai Kale, Summer, noChick Caesar), bowls (Buddha Bowl, Burrito Bowl, Spicy Tofu Quinoa Bowl), pastas (Chickpea Pasta Alfredo, Angel Hair variations, Lasagna Rolls), noChick Nuggets, appetizers, and desserts, with prices ranging from $2 to $29. Available for individual diners via dine-in and takeout.
- Drink Menu Beverage offerings including Cold Tea, Sparkling Water, and Boxed Water at $4.00 each, plus coffee/tea at $2.00 during Sunday brunch.
- Sunday Brunch Menu Special weekend brunch offerings including Avocado Toast, Curry Garlic Mushroom Bagel, Waffles with sweet potato hashbrowns, Breakfast Burritos, Mushroom Bean Burger, French Toast, and Fruit Bowl. Available Sundays 10:00 AM to 1:00 PM with orders ending at 12:45 PM, with items priced from $7 to $16.
- Catering Services Tailored catering services for corporate parties and large orders, with custom menu solutions for various group sizes and budgets. Customers fill out a catering form to arrange orders. Pickup-only; delivery and setup are not provided.
- Group Reservations and Private Parties Corporate party packages and private event hosting services for group dining experiences at the restaurant.
- Online Takeout Ordering Digital ordering system via the Toast Tab platform enabling customers to place takeout orders online and schedule orders up to seven days in advance.
- E-Gift Cards E-gift cards available for purchase through the Toasttab online ordering system for use at the restaurant.
Companies that use vegan
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
vegan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
vegan partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- The Draft RoomminorNeighbor business located adjacent to Can't Believe It's Vegan. The Draft Room holds an alcohol license and welcomes CBIV customers to enjoy alcoholic beverages with their vegan meals. This is a complementary neighboring business relationship rather than a formal partnership.
- SpotHoppercoreWebsite design, social media marketing, and email marketing provided by SpotHopper. The restaurant website is powered by SpotHopper's platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
vegan competitors and assessment
Company assessmentDirect peers
- Loving Hut: Loving Hut is an international vegan restaurant chain with U.S. locations, serving Asian-influenced and American plant-based dishes. It is a direct peer in the vegan fast-casual category.
- Planta: Planta is a plant-based full-service restaurant concept with multiple locations in major U.S. cities. It is a direct peer because it competes in the same 100% plant-based dining category with chef-driven menus aimed at omnivores.
- By Chloe: By Chloe is a vegan fast-casual restaurant chain known for plant-based takes on American comfort food (burgers, mac and cheese, salads). Comparable to CBIV because it occupies the same vegan fast-casual positioning with omnivore-friendly menu design.
- Native Foods Cafe: Native Foods Cafe is a 100% plant-based fast-casual chain serving bowls, sandwiches, and burgers. It is a direct peer given its fully vegan menu architecture and casual-service model.
- Veggie Galaxy: Veggie Galaxy is a Cambridge, MA vegan diner-style restaurant serving American comfort food made fully plant-based. Comparable to CBIV because of its small-footprint, omnivore-friendly vegan concept with brunch and casual service.
- Cafe Gratitude: Cafe Gratitude is a California-based fully plant-based restaurant concept serving bowls, burgers, and brunch in a fast-casual to casual-dining setting. It is a direct peer given its 100% vegan menu and omnivore-targeted comfort food approach.
Broad incumbents
- True Food Kitchen: True Food Kitchen is a larger plant-forward restaurant chain with locations across major U.S. markets. It overlaps CBIV's plant-based, health-oriented positioning but is a broad incumbent with a much larger footprint and not exclusively vegan.
- Sweetgreen: Sweetgreen is a national fast-casual salad and bowl chain with a heavily plant-forward menu. It competes for the same health-conscious, plant-leaning customer base as CBIV but operates at significantly greater scale and is not strictly vegan.
- CAVA: CAVA is a fast-casual Mediterranean chain with extensive plant-based options including build-your-own bowls. Comparable to CBIV in customer demographics and casual service model, though broader in cuisine and not exclusively vegan.
Emerging players
- Plant Power Fast Food: Plant Power Fast Food is an emerging vegan fast-food concept on the West Coast serving burgers, fries, and shakes in an entirely plant-based format. Comparable to CBIV for its vegan-only positioning and omnivore-targeted comfort food menu.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
vegan social profiles
Digital presencevegan compliance and trust
Trust signalCompliance1 record
vegan financial estimates
Financial estimateRevenue estimate
Valuation estimate
vegan leadership team
Management profileNumber of profiles
Profiles2 records
vegan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vegan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vegan
What does vegan do?
Can't Believe It's Vegan is a 100% plant-based restaurant in Westerville, Ohio, serving breakfast, lunch, and dinner with dine-in, takeout, and online ordering. The menu includes vegan sandwiches, salads, bowls, pastas, appetizers, and desserts, plus a dedicated Sunday brunch service, beverages, and tailored catering for corporate parties, private events, and large orders (pickup only).
Is vegan a public or private company?
vegan is a private company. It is classified as family owned and is currently operating.
When was vegan founded?
vegan was founded in 2022.
How does vegan make money?
Four revenue lines are on record. Dine-in and Takeout Food Sales are the primary driver. The others are beverage Sales, catering Services and gift Cards.
Who are vegan's main competitors?
Direct peers on record are Loving Hut, Planta, By Chloe, Native Foods Cafe, Veggie Galaxy and Cafe Gratitude. Broad incumbents are True Food Kitchen, Sweetgreen and CAVA. Plant Power Fast Food is listed as an emerging player.
Does vegan have an API?
No public API is recorded for vegan.
What industry is vegan in?
vegan's product category is Vegan Restaurant / Plant-based Dining. Its primary akta.pro industry code is THAFABAK, Plant-Based & Vegan Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.