What l de salignac et compagnie does

Courvoisier, legally registered as l de salignac et compagnie and founded in 1828 in Jarnac, France, is a premium French cognac house wholly owned by Davide Campari-Milano N.V. (Campari Group), a publicly traded Italian multinational spirits company listed on the Milan Stock Exchange. The company produces and sells aged cognac expressions across a tiered portfolio including VS (entry-level), VSOP (house signature blending four crus), XO (aged 11-25 years), XO Royal, Courvoisier Extra, and L'Essence de Courvoisier at the ultra-premium tier, alongside limited editions such as the Mizunara cask-finished blends (2021 and 2023) and the Lunar New Year Year of the Dragon collection. Production relies on traditional methods: sourcing eaux-de-vie from the four crus of the Cognac region, extended aging in oak barrels, and proprietary artisanal blending techniques preserved across seven generations of Chief Blenders, with Thibaut Hontanx appointed as the seventh Chief Blender in 2024.

The business operates a multi-channel go-to-market strategy reaching consumers through traditional spirits retail, duty-free and travel retail, hospitality venues (bars, restaurants, hotels), and direct e-commerce across eight localized regional websites spanning the US, UK, France, Canada, China, South Africa, and International markets. Customer segments include affluent premium spirits consumers for personal consumption and gifting, the hospitality/bar industry for cocktail programs (with signature recipes like Gala, French Twist, and Courvoisier + Lemonade), and Asian market consumers for cultural gifting occasions such as Lunar New Year. The Maison Courvoisier estate in Jarnac generates direct-to-consumer revenue through Discovery and Prestige tours and tastings, and the brand leverages heritage storytelling and artist collaborations (Yinka Ilori, Jiannan Huang) as marketing channels. Geographic operations are anchored by the Jarnac headquarters with regional support through Campari America in New York and the Campari Group parent in Milan, Italy.

Name

l de salignac et compagnie

Legal name

Davide Campari-Milano N.V.

Website

https://courvoisier.com

Company type

Public

Founded year

1828

Operating status

Operating

Short description

Courvoisier (l de salignac et compagnie) is a premium French cognac house founded in 1828 in Jarnac, France, owned by Campari Group. It produces tiered cognac expressions from VS to ultra-premium limited editions, distributing globally across retail, duty-free, hospitality, e-commerce, and Maison tour experiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Jarnac

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Cognac Sales: Core revenue from sales of premium cognac products across multiple price tiers (VS, VSOP, XO, XO Royal, Extra, L'essence de Courvoisier, and limited editions). Products are sold through retail partners, duty-free, and e-commerce.
2. Tours and Experiences: Discovery Tours and Prestige Tours offered at Maison Courvoisier in Jarnac, France, providing immersive brand experiences and direct consumer engagement.
3. Cocktail Program: Signature cocktails including Gala, French Twist, and Courvoisier + Lemonade drive brand engagement and product versatility, particularly for VSOP expressions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

l de salignac et compagnie produces premium French cognac under the Courvoisier brand. Its portfolio spans VS, VSOP, XO, XO Royal, Extra, L'essence de Courvoisier, and limited-edition Mizunara and Year of the Dragon blends, distributed through retail, hospitality, duty-free, e-commerce, and Maison Courvoisier tours.

Product overview

Courvoisier is a premium French cognac house offering a collection of aged brandy expressions. The core portfolio includes VS (entry-level), VSOP (the house signature featuring delicate marriage of four crus), XO (aged 11-25 years), and XO Royal at the premium tier. Special expressions include Courvoisier Extra and L'essence de Courvoisier. Limited editions feature Mizunara blends aged in Japanese oak casks (2021 and 2023 editions) and the Lunar New Year Year of the Dragon series. The house also offers signature cocktail recipes including Gala (created in the 1950s) and French Twist. The brand is part of the Campari Group and is headquartered in Jarnac, France.

Differentiator

Problem solved

Functional benefit

Brands

• VS: Entry-level cognac, meticulously blended to defy category conventions
• VSOP
• XO
• XO Royal
• Courvoisier Extra
• L'essence de Courvoisier
• Mizunara
• Year of the Dragon Blend
• Gala
• French Twist
• Courvoisier + Lemonade

Products and services

• Courvoisier VS A meticulously blended cognac positioned as an authentic introduction to the Courvoisier collection.
• Courvoisier VSOP A Courvoisier cognac described as a delicate marriage of eaux-de-vie from the four crus, producing a subtly floral and complex character.
• Courvoisier XO A premium cognac made with beautifully matured eaux-de-vie aged from 11 to 25 years and offering a complex, rich character.
• Courvoisier XO Royal A premium XO cognac expression in the Courvoisier collection.
• Courvoisier Extra A prestige cognac expression representing exceptional aging and craftsmanship in the Courvoisier collection.
• L'essence de Courvoisier A high-end cognac expression showcasing Courvoisier's heritage and craftsmanship.
• Courvoisier Mizunara 2021 Blend The first limited-edition Courvoisier cognac aged in Japanese Mizunara oak casks.
• Courvoisier Mizunara 2023 Blend The second limited-edition Courvoisier cognac aged in Japanese Mizunara oak casks.
• Courvoisier Year of the Dragon Blend A limited-edition cognac from the 2024 Lunar New Year collection featuring a collaboration with Chinese painter Jiannan Huang.
• Maison Courvoisier Discovery Tour A bookable Discovery Tour and cognac-tasting experience at Maison Courvoisier in Jarnac, France.
• Maison Courvoisier Prestige Tour A bookable premium Prestige Tour and tasting experience at Maison Courvoisier in Jarnac, France.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Jiannan HuangflagshipStrategic or Co-development Partner · 1 January 2024World-renowned Chinese painter and artist collaborated with Courvoisier for the 2024 Lunar New Year collection. Huang, born in the Year of the Dragon, utilized his expertise in enamel and traditional Chinese artistry to create unique bottles showcasing Courvoisier's heritage and craftsmanship.
• Yinka IloricoreStrategic or Co-development PartnerBritish-Nigerian designer collaborated on a limited edition Courvoisier VSOP bottle design. The collaboration was inspired by the charm of Jarnac, fusing the worlds of Courvoisier and Yinka Ilori's artistic genius.
• Thibaut HontanxcoreOthersAppointed as Courvoisier's seventh Chief Blender, serving as guardian of the vibrant house style. Joined as Courvoisier approaches its 200th birthday to continue the legacy of cognac making.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Delamain: Premium niche cognac house specializing in aged XO and Pale & Dry expressions; competes with Courvoisier in the ultra-premium and connoisseur segment.
• Camus Cognac: Family-owned cognac producer emphasizing traditional craftsmanship and estate-grown eaux-de-vie; closely comparable to Courvoisier on heritage narrative and tiered premium structure.
• Hennessy: World's largest cognac house owned by LVMH, dominating the same premium cognac category as Courvoisier with overlapping VS, VSOP, and XO tiering and global on/off-trade distribution.
• Rémy Martin: Premium cognac brand owned by Rémy Cointreau with comparable VSOP and XO tiering; directly competes for the same premium gifting and sipping occasions as Courvoisier globally.
• Martell: One of the oldest cognac houses, owned by Pernod Ricard, with similar heritage positioning and a tiered portfolio including VSOP, Blue Swift, and XO expressions competing directly with Courvoisier.
• Hine Cognac: Premium cognac house with comparable heritage positioning and ultra-premium expressions; competes in the same fine cognac tier as Courvoisier's XO and Extra expressions.
• Hardy Cognac: Heritage cognac producer with comparable traditional craftsmanship positioning and tiered premium portfolio, now part of the larger Bacardi-owned cognac stable.

Emerging players

• D'Ussé: Bacardi-owned cognac brand explicitly targeting younger consumers and hip-hop culture; represents a strategic threat to traditional houses like Courvoisier in next-generation recruitment.

Broad incumbents

• Diageo: Global premium spirits conglomerate owning Johnnie Walker, Tanqueray, and Bulleit; competes with Courvoisier at the corporate level for premium spirits share and on/off-trade shelf space.
• Pernod Ricard: Global spirits conglomerate owning Martell, Jameson, Chivas Regal, and The Glenlivet; directly comparable to Courvoisier's parent (Campari Group) as a multinational premium spirits portfolio operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=8scNMPQpKtI

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about l de salignac et compagnie