dayton area board of realtors

What dayton area board of realtors does

The Dayton Area Board of Realtors is a regional professional real estate association and Multiple Listing Service (MLS) provider serving the Dayton, Ohio metropolitan area. As a non-profit organization with 11-50 employees, it operates the regional MLS infrastructure, the Broker Reciprocity Program, and IDX data feeds that enable member brokers and agents to display property listings. The association's underlying technology stack combines its proprietary MLS data with the Placester real estate website platform (used by member agent sites such as bornforhomes.com) and Western Regional Information Systems and Technology, Inc. for IDX distribution. Its platform supports property search across price bands from $0 to $750,000+, buyer and seller educational resources, a mortgage calculator, and a home valuation tool. No AI/ML features, mobile applications, or disclosed revenue figures are present in the available data.

The association generates revenue through member dues and MLS subscription fees typical of regional REALTOR associations, though specific figures are not disclosed. It serves three primary member segments: home buyers, home sellers, and first-time homebuyers in the Dayton / Troy, OH / Miami County market. Member agents, such as Pam Bornhorst (Operating Partner with Keller Williams Home Town Realty), represent the consumer-facing layer, working directly with buyers and sellers on residential transactions via a sales-led, agent-mediated go-to-market motion. The association does not appear to be venture-backed, has no disclosed funding rounds, and shows no evidence of M&A, geographic expansion, or leadership changes within the source data.

Name

dayton area board of realtors

Legal name

Dayton Area Board of Realtors

Website

https://bornforhomes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dayton Area Board of Realtors is a non-profit regional MLS and REALTOR association serving brokers and agents in the Dayton, Ohio metro area, operating the local Multiple Listing Service, Broker Reciprocity Program, and IDX data feeds for member-affiliated real estate websites serving home buyers and sellers.

Ownership category

akta.pro rank

Product category

Real Estate MLS Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Real estate listings
• MLS property search
• Home buyer resources
• Home seller services
• Property valuation tools

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Transaction Commissions: The company earns revenue through real estate transaction commissions on property sales and purchases. Agents represent buyers and sellers in residential real estate transactions, earning a percentage of the sale price upon closing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Dayton Area Board of Realtors is a regional non-profit Multiple Listing Service (MLS) and professional real estate association that provides IDX-enabled property listing data, broker reciprocity access, and educational resources to member brokers, agents, buyers, and sellers in the Dayton, Ohio and Miami County market area. The MLS distributes listing data to consumer-facing real estate websites (such as bornforhomes.com) and supports property search across price ranges, buyer/seller educational content, mortgage calculation, and home valuation tools.

Product overview

The Dayton Area Board of Realtors operates an IDX-enabled real estate listing platform for member agents. The platform provides property search capabilities across multiple price ranges in the Troy, Ohio area, supported by buyer and seller educational resources, mortgage calculation tools, and home valuation services. Pam Bornhorst operates as a CRS-designated Operating Partner under Keller Williams Home Town Realty, utilizing the Placester platform for listing display and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Listing Services IDX-powered property listing search and display across price ranges ($0-$750,000+) for the Troy, Ohio and Dayton area, providing member brokers and consumers access to MLS listing data.
• Buyer Resources Educational resources for home buyers including pre-approval guidance, property selection assistance, offer preparation, and closing process support.
• Seller Resources Resources for home sellers covering home valuation, pricing strategy, staging guidance, and market timing recommendations.
• Mortgage Calculator Online tool enabling users to estimate monthly mortgage payments based on property price, down payment percentage, interest rate, and loan term.
• Home Valuation Tool Property valuation tool that provides estimated home values based on user-submitted address information.
• Property Search by Price Range Listing search functionality organized by price segments: $0-$250,000, $250,000-$500,000, $500,000-$750,000, and $750,000+.

Quantifiable outcome

• Well-staged homes can sell up to 32 percent faster than homes that aren't staged
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams Home Town RealtycoreChannel Partner/ Reseller/ DistributorPam Bornhorst operates as an Operating Partner with the Keller Williams Home Town Realty brokerage, using their brand, systems, and support infrastructure to serve real estate clients in the Troy, OH area.

Recent moves3 records

Broad incumbents

• Keller Williams Realty: The national franchise whose Home Town Realty brand the subject agent operates under; comparable as the parent brand providing infrastructure, brand, and lead systems for residential brokerage in the same product category and customer base.
• RE/MAX: Global residential real estate franchise with agent-driven offices; comparable as another commission-based residential brokerage model competing for the same buyer/seller audiences, including in Ohio markets.
• Coldwell Banker: Established residential real estate franchise operating on a similar agent/brokerage commission model with MLS access; comparable as a competing brand in the buyer/seller representation category.
• Compass: National tech-enabled residential brokerage that combines agent representation with proprietary digital tools; comparable as a broader incumbent investing in technology and marketing automation that small independent practices also rely on.
• Berkshire Hathaway HomeServices: Large franchised residential real estate network with similar agent-driven commission economics; comparable as another competing brand in residential buyer/seller representation with national reach.
• Century 21 Real Estate: Global residential real estate franchise using franchisee-driven agent offices; comparable as a similar commission-based brokerage model with MLS-driven inventory distribution.

Others

• Zillow (Premier Agent): Consumer-facing real estate portal and lead-generation marketplace that intermediates buyer-seller matching; comparable because it both supplies listing visibility to MLS-fed sites and competes for the same buyer/seller lead flow as agent websites.
• Placester: Real estate website, IDX, and digital marketing platform powering the subject's bornforhomes.com site; comparable as the enabling technology vendor that defines the online agent experience rather than as a competing brokerage.

Emerging players

• Redfin: Technology-led residential brokerage offering agent and algorithmic services; comparable as a model that uses MLS data and digital channels to deliver buyer/seller representation, putting direct pressure on commission-based traditional agents.

Regional players

• Howard Hanna Real Estate Services: Major regional brokerage with deep Ohio and Midwestern footprint including Dayton, OH; comparable as a direct competitor in the same Dayton/Troy geographic market with overlapping residential listings and buyer/seller clientele.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bornforhomes
• Instagraminstagram.com/pamelabornhorst/?hl=en
• LinkedInlinkedin.com/company/dayton-area-board-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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