not blowing smoke limited trading as e-liquids uk

What not blowing smoke limited trading as e-liquids uk does

Not Blowing Smoke Limited, trading as E-Liquids UK, is a UK-based private retailer founded in 2015. It operates an online-first vape store for adult smokers seeking to reduce or quit combustible-cigarette use and for existing vapers seeking products, flavours, and hardware. Although primarily e-commerce, it also has a physical shop in Surrey and offers worldwide delivery from the same storefront.\n\nThe assortment is centred on more than 3,000 e-liquid flavours, including multiple nicotine-salt ranges, and extends to CBD products, disposable vapes, pod and starter kits, sub-ohm devices, box mods, mech mods, tanks, and accessories. Its disclosed technology comprises an online storefront, product search powered by NitroSearch, a mobile app, and 1Account age-verification integration. The company also uses product content, customer reviews, and loyalty tracking as part of the customer experience.\n\nRevenue is generated primarily through one-time retail product sales to individual consumers under pay-as-you-go unit pricing, rather than through a disclosed subscription contract. The direct-to-consumer proposition includes worldwide shipping, free next-day UK delivery on orders over £40, a price-match promise, mix-and-match and BOGOF promotions, 4% loyalty points, and customer referrals. Website, app, email, social media, blog content, and promotional offers form the principal acquisition and retention channels.

Name

not blowing smoke limited trading as e-liquids uk

Legal name

Not Blowing Smoke Limited

Website

https://e-liquids.uk

Company type

Private

Founded year

2015

Operating status

Operating

Short description

E-Liquids UK is a UK-based, online-first retailer serving adult smokers and existing vapers with more than 3,000 e-liquid flavours, nicotine products, CBD items, hardware, and accessories through direct e-commerce and a Surrey shop.

Ownership category

akta.pro rank

Product category

Online Vape Shop

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

E-Liquid & Nicotine Salt Retail (CRANAEAH)

akta.pro secondary industries

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), Disposable Vape Retail (CRANAEAI)

Keywords

• Online vape shop
• E-liquid retail
• Vape hardware
• Nicotine salt products
• CBD vaping products

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce retail sales: Direct retail sales of e-liquids, vape hardware, nicotine salts, CBD products, and accessories through their online storefront. Revenue generated through product margins on sales to individual consumers.
2. Loyalty program: Customers earn 4% back in reward points on every purchase, redeemable on future orders. Points also earned through product reviews, referrals, and giveaways.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

E-Liquids UK is an online vape retailer selling over 3,000 e-liquid flavours, nicotine salt e-liquids (own and third-party sub-brands), CBD products, vape hardware (disposables, pod kits, starter kits, sub-ohm kits, box mods, mech mods), tanks, coils, pods, and accessories. The company operates a direct-to-consumer e-commerce storefront with free next-day UK delivery on orders over £40 and worldwide shipping.

Product overview

E-Liquids UK operates as an online vape retail platform offering over 3000 e-liquid flavours and vaping products. The core product portfolio centres on nicotine salt e-liquids sold under multiple sub-brands including Bar Drop Salts, Dr Frost Salts, ELFLIQ (official Elf Bar), Okay! Orange Salts, Pod Salt, Riot Squad Bar Salts, Slushie Salts, and Unreal Salts. Complementary product categories include CBD products (oils, e-liquids, and vapes), vape hardware (disposable pens, pod kits, starter kits, sub-ohm kits, box mods, mech mods), tanks, coils/pods, and accessories. The company functions as a multi-brand aggregator, distributing products from established UK, USA, and international vape manufacturers alongside its own branded nic salt offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Liquids (E-Liquid Range) A range of over 3,000 e-liquid flavours sold under multiple UK, USA, and international brands, including freebase and 50/50 blends, available in various nicotine strengths for adult vapers and smokers transitioning to vaping.
• Bar Drop Salts Nicotine salt e-liquids in 12 popular disposable vape flavours, available in 10mg and 20mg strengths, with each 10ml bottle equivalent to 3,500 puffs.
• Dr Frost Salts Nicotine salt e-liquids designed for mouth-to-lung vaping with 16 flavours including Strawberry Ice and Energy Ice, available in 10mg and 20mg strengths.
• ELFLIQ (Official Elf Bar) Official Elf Bar nicotine salt range offering 27 best-selling flavours in 10ml TPD-compliant bottles at 10mg and 20mg strengths, replicating Elf Bar disposable vape flavours.
• Okay! Orange Salts Japanese-inspired fruit/candy nicotine salt range with 6 flavours available in 5mg, 10mg, and 20mg strengths, blended to a 50/50 ratio for pod devices.
• Pod Salt UK-manufactured nicotine salt brand by My Vapory with three ranges (Pod Salt Nexus, Pod Salt Fusions) in 10mg, 11mg, and 20mg strengths.
• Riot Squad Bar Salts Nicotine salt e-liquids replicating 15 flavours from Riot Squad disposable vapes with boosted flavour, available in 5mg, 10mg, and 20mg strengths.
• Slushie Salts Nicotine salt versions of 30 popular Slushie High VG flavours presented in 10ml bottles at 10mg and 20mg strengths.
• Unreal Salts UK-based e-liquid brand centred on raspberry flavours with fruit-inspired blends including Raspberry Grape, Pineapple, and Raspberry Blackcurrant, available in 5mg, 10mg, and 20mg strengths.
• CBD Products Range of CBD products including CBD oils, CBD e-liquids, and CBD disposable vapes sourced from brands such as Harmony, Vitality CBD, Aztec CBD, and MR NICE CBD, available in strengths from 30mg to 2400mg.
• Disposable Vape Pens Pre-filled, ready-to-use disposable vaping devices in various flavours with 10mg and 20mg nicotine salt options, including brands such as Elf Bar, Lost Mary, and Geek Bar.
• Pod Vape Kits Compact, user-friendly pod-style vaping devices designed for mouth-to-lung vaping and nicotine salts, featuring brands such as Oxva, Uwell, Voopoo, and Aspire.
• Vape Starter Kits Beginner-friendly vaping kits designed for those transitioning from smoking, including pen-style e-cigarettes and compact all-in-one devices from brands such as Aspire, Innokin, and JUUL.
• Sub Ohm Vape Kits Direct-to-lung vaping devices running at high wattage for use with thicker e-liquids (60% VG or higher), featuring brands such as SMOK, GeekVape, Voopoo, and Vaporesso.
• Box Mods Larger, box-shaped vaping devices with more powerful batteries for sub-ohm vaping, offering adjustable wattage and advanced features from brands such as Voopoo, Aspire, and GeekVape.
• Mech Mods Mechanical vaping devices without electronic regulation, and squonk kits with built-in e-liquid bottles, for advanced users who prefer manual control.
• Vape Tanks Glass/pyrex components that hold e-liquid and contain coils for vapour production, available in both mouth-to-lung and sub-ohm styles from brands such as Aspire, Voopoo, and Lost Vape.
• Vape Coils and Pods Replacement coils and pods for popular vape kits from brands including Aspire, Coil Art, Freemax, GeekVape, HorizonTech, Innokin, SMOK, and VooPoo, plus pre-filled pods.
• Vape Accessories Accessory products including tools and wire, batteries, chargers, cotton, drip tips, replacement glass, and lifestyle merchandise.
• Nicotine Pouches Tobacco-free nicotine pouches offered alongside the e-liquid catalogue for adult nicotine consumers seeking smoke-free alternatives.
• IQOS Heated Tobacco Heat-not-burn IQOS heated tobacco devices and consumables sold as an alternative vaping/heated-tobacco category.

Quantifiable outcome

• 3000+ flavours available for next-day delivery
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Vape Club: One of the UK's largest online vape retailers, selling e-liquids, kits and disposables direct to consumers. Closely comparable as a UK-focused DTC vape superstore with multi-brand assortment and similar regulatory exposure.
• Vape Superstore: Large UK online and physical vape retailer offering a multi-brand range of e-liquids, hardware and accessories. Directly comparable assortment, customer base and GTM (DTC e-commerce + price-led promotions).
• Ecigarette Direct: Long-established UK online vape retailer (operating since 2008) selling e-liquids, hardware and accessories. Closely comparable multi-brand DTC model with similar regulatory compliance positioning.
• Vapestore: UK online vape retailer with broad e-liquid and hardware assortment and international shipping. Directly comparable multi-brand DTC model with similar TPD-compliance positioning.
• Vape UK: UK online vape shop selling e-liquids, kits and accessories to consumers. Comparable as a multi-brand UK online vape retailer with overlapping customer base and product mix.
• Totally Wicked: Established UK vape retailer and brand with both online and physical stores selling e-liquids, hardware and starter kits. Comparable as a regulated, multi-channel UK vape specialist with similar product mix.

Broad incumbents

• My Vapery (Pod Salt owner): UK-based vape manufacturer and brand owner (Pod Salt) that also operates direct wholesale and consumer channels. Comparable as a vertically integrated vape brand/distributor overlapping with E-Liquids UK's nic-salt assortment.
• Dinner Lady: Major UK-based vape manufacturer (Dinner Lady 50/50 range stocked by E-Liquids UK) with its own DTC site. Comparable as a category-defining brand whose wholesale/DTC decisions directly affect E-Liquids UK's assortment.
• Riot Labs: UK manufacturer of Riot Squad e-liquids and Bar Salt ranges, stocked by E-Liquids UK. Comparable as a brand-side counterpart whose distribution strategy shapes E-Liquids UK's competitive position.

Regional players

• Vape Wholesale Supply: UK-focused vape wholesale/trade distributor that overlaps with E-Liquids UK on hardware and consumables. Comparable as a UK vape supply intermediary serving similar brand relationships, though positioned primarily at trade rather than consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eliquidsukcom
• Facebookfacebook.com/eliquidsuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about not blowing smoke limited trading as e-liquids uk