DecTec
DecTec is a Preston, UK-based online trade supplier selling decorating and surface-preparation consumables (abrasives, brushes, fillers, PPE, paints, flat roofing) to professional decorators and contractors via its Magento storefront with UK-wide next-day delivery.
- Company typePrivate
- Founded1990
- HeadquartersPreston, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What DecTec does
DecTec is a UK-based online retailer of trade decorating and surface-preparation supplies, headquartered in Preston, Lancashire, and operating from the dec-tec.co.uk domain. The company sells abrasives, paint brushes and rollers, fillers, adhesives, paint tools, PPE, dust sheets, tapes, paints, and flat roofing materials, stocking brands such as ProDec, Kana, Brush Mate, Sika, Algon, and Sandtex. Its customer base is UK professional decorators, contractors, and other trade users who purchase consumables and materials for job-site use.
The business is built on a Magento e-commerce platform running an Argento Force Custom theme, with UK-wide fulfilment supported by next-day, pre-10am, and Saturday timed delivery options aimed at minimising downtime for working tradespeople. The domain was registered in July 2010, formalising what the firmographic record describes as a long-established trade operation dating to around 1990. The product range has been progressively broadened from core decorating consumables into adjacent categories such as flat roofing, and the stocked-brand portfolio reflects multi-supplier relationships rather than exclusive distribution.
DecTec generates revenue through standard e-commerce unit sales to trade customers, with order economics tied to catalogue breadth, delivery service levels, and competitive pricing against other UK decorating merchants and builders' merchants. The business is small (11-50 employees) and privately held, with no disclosed funding rounds, investor base, partnerships beyond supplier relationships, or M&A activity in the available data.
DecTec firmographics
Firmographics- Name
- DecTec
- Legal name
- DecTec
- Website
- https://dec-tec.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DecTec is a Preston, UK-based online trade supplier selling decorating and surface-preparation consumables (abrasives, brushes, fillers, PPE, paints, flat roofing) to professional decorators and contractors via its Magento storefront with UK-wide next-day delivery.
- Ownership category
- akta.pro rank
DecTec industry classification
Industry- Product category
- Trade Decorating Supplies
- NAICS
- Paint and Wallpaper Retailers (44412), Home Centers (444110)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)
Keywords
Where DecTec is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DecTec business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: DecTec generates revenue through direct online sales of trade decorating supplies including paint brushes, rollers, abrasives, cleaning products, tools, paints, and flat roofing materials to professional contractors and trade customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
DecTec product offering
Product offeringCore offering
DecTec operates as an e-commerce retailer selling trade decorating supplies directly to professional contractors and decorators in the UK. The company offers a comprehensive range of products including abrasives, paint brushes, rollers and roller accessories, fillers and adhesives, paint tools, clothing and PPE, dust sheets, tapes and papers, flat roofing products, and various paint finishes. Products are sourced from brands such as ProDec, Sika, Algon, and Brush Mate, and delivered UK-wide with next-day and Pre-10am delivery options.
Product overview
DecTec operates as a trade decorating supplies e-commerce platform selling a comprehensive range of professional decorating products. The portfolio includes Abrasives (sandpaper, sanding pads, orbital sanders), Cleaning Products (Brush Mate systems, Algon cleaners), Paint Brushes (various types and bristle materials), Rollers and Roller Accessories (sleeves, frames, trays, extension poles), Fillers and Adhesives (caulks, sealants, wallpaper adhesives), Paint Tools (scrapers, wallpaper tools, ladders), Clothing and PPE, Dust Sheets, Tapes and Papers, Flat Roofing Products, and Paint in various finishes. The company serves professional trade decorators with quality products sourced from brands like ProDec, Kana, Brush Mate, Sika, and Algon, offering next-day UK delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Abrasives Sanding and abrading products including sandpaper sheets, sanding pads, orbital sanders, wire brushes, and sanding accessories for surface preparation, sold to professional decorators and contractors.
- Cleaning Products Cleaning solutions and tools including Algon algae removers, Brush Mate brush care systems, sweeping equipment, and general cleaning supplies for trade decorators and contractors.
- Paint Brushes Professional paint brushes including angled, flat, foam, masonry, sash, strikers, stubbies, and various bristle types (synthetic, natural, mixed) for trade decorators and contractors.
- Rollers and Roller Accessories Paint rollers and accessories including roller sleeves (foam, mohair, woven, microfibre), roller frames, roller trays, paint kettles, scuttles, and extension poles for professional decorators and contractors.
- Fillers and Adhesives Decorating fillers, sealants, and adhesives including caulks, wood fillers, tile grout, wallpaper adhesives, and silicone sealants from brands such as Beeline, Everbuild, Sika, and Toupret, sold to professional decorators and contractors.
- Paint Tools Professional decorating tools including scrapers, wallpaper tools, filling blades, scissors, knives, mixing paddles, paste tables, and access equipment such as ladders for trade decorators and contractors.
- Clothing and PPE Personal protective equipment and workwear including gloves and protective clothing for trade decorators and contractors.
- Dust Sheets Protective dust sheets for covering furniture and floors during decorating projects, sold to professional decorators and contractors.
- Tapes and Papers Masking tapes, decorator's tapes, and protective papers for painting and decorating applications, sold to professional decorators and contractors.
- Flat Roofing Products Products for flat roofing applications and installations, sold to professional contractors and roofers.
- Paint Trade-quality paints including gloss, satin, matt, vinyl silk, eggshell, undercoat, masonry paint, emulsion, mid sheen, and floor paint in various finishes, sold to professional decorators and contractors.
Companies that use DecTec
Customer profileSegments1 record
Ideal customer profiles1 record
DecTec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DecTec partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights2 records
DecTec competitors and assessment
Company assessmentBroad incumbents
- B&Q: UK's largest DIY home improvement retailer with extensive decorating range. Less trade-specialized than DecTec but competes on overlapping SKU categories.
- Travis Perkins: UK's largest builders' merchant group with a broad trade catalog across building materials and decorating supplies. Comparable on customer base and category coverage, but operates at materially greater scale.
- Wickes: UK home improvement retailer with significant trade and DIY overlap on decorating supplies. Competes with DecTec on paint, fillers, brushes, and accessories but at larger scale.
- Jewson: National UK builders' merchant with branches and online trade supply across decorating and construction categories. Overlaps with DecTec's contractor customer base and range.
Direct peers
- Screwfix: UK's largest trade-focused tools and supplies retailer with extensive own-brand ranges and rapid click-and-collect delivery. Directly comparable to DecTec as a trade-only multi-category decorating and surface-prep supplier.
- Toolstation: UK trade supplies retailer selling tools, decorating consumables, and accessories to professional trades. Overlaps directly with DecTec on brushes, fillers, abrasives, and decorating sundries.
- Brewers Decorator Centres: UK's largest specialist decorator merchant with a trade-only focus on paint, wallpaper, and decorating supplies. Highly comparable customer base and product range to DecTec.
- Dulux Decorator Centre: AkzoNobel-owned trade-only paint and decorating supplies retailer serving UK professional decorators. Directly comparable target customer and core range to DecTec.
- Paintmaster: UK trade paint and decorating supplies retailer focused on professional contractors. Highly comparable positioning as an online trade decorating specialist.
Emerging players
- Amazon UK Business: Generalist e-commerce platform with growing trade-customer adoption in the UK, including decorating supplies from many of the same brands DecTec stocks. Competes on convenience and price for commodity SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
DecTec social profiles
Digital presenceDecTec financial estimates
Financial estimateRevenue estimate
Valuation estimate
DecTec leadership team
Management profileNumber of profiles
DecTec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DecTec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DecTec
What does DecTec do?
DecTec operates as an e-commerce retailer selling trade decorating supplies directly to professional contractors and decorators in the UK. The company offers a comprehensive range of products including abrasives, paint brushes, rollers and roller accessories, fillers and adhesives, paint tools, clothing and PPE, dust sheets, tapes and papers, flat roofing products, and various paint finishes. Products are sourced from brands such as ProDec, Sika, Algon, and Brush Mate, and delivered UK-wide with next-day and Pre-10am delivery options.
Is DecTec a public or private company?
DecTec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DecTec founded?
DecTec was founded in 1990. It employs 11 to 50 people.
Where is DecTec based?
DecTec is headquartered in Preston, United Kingdom, in the Europe region.
How does DecTec make money?
One revenue line is on record: retail Product Sales.
Who are DecTec's main competitors?
Broad incumbents on record are B&Q, Travis Perkins, Wickes and Jewson. Direct peers are Screwfix, Toolstation, Brewers Decorator Centres, Dulux Decorator Centre and Paintmaster. Amazon UK Business is listed as an emerging player.
Does DecTec have an API?
No public API is recorded for DecTec.
What industry is DecTec in?
DecTec's product category is Trade Decorating Supplies. Its primary akta.pro industry code is CRAIADAL, Adhesives, Sealants, Caulks & Tapes Retail. Its NAICS code is 44412 and its SIC code is 5040.