excellent living

What excellent living does

MoldCo (legal entity The Immune Co, d/b/a MoldCo) operates a U.S. telehealth platform dedicated to the diagnosis and treatment of mold-related illness, anchored by the Shoemaker Protocol for Chronic Inflammatory Response Syndrome (CIRS). The platform combines a 100+ signal mold risk intake assessment, structured three-phase prescription protocol (Detox with a Colesevelam binder, Clear with EDTA nasal spray, Repair with VIP peptide), provider video visits, symptom tracking, mail-order pharmacy fulfillment, and laboratory diagnostics including 3-, 7-, and 16-marker blood panels, an HLA-DR/DQ genetic susceptibility test, and HERTSMI-2 environmental home test kits. Care is delivered through affiliated clinical provider practices (Immune Co Medical Group PA, New York Opus Medical Services P.C., Immune Co Medical Group West PC), with lab draws at 2,000+ Labcorp locations and clinical guidance from founding physician Dr. Ritchie Shoemaker and Medical Director Dr. Scott McMahon.

The company generates revenue through a self-pay, direct-to-consumer model with no insurance billing. Customers pay a $79/month membership (first month free) plus monthly prescription costs ranging from $23 to $219 depending on phase, $129 per 30-minute provider video visit, and one-time testing fees ranging from $56 to $799. The acquisition funnel is content-led, built around a free mold risk questionnaire, a 67+ article SEO library, earned media (USA Today, Inc., Fierce Healthcare), physician referrals (e.g., Next Health), and a formal affiliate program. Primary customers are adults with chronic, unexplained multisystem symptoms who have been dismissed by conventional providers, with secondary segments in health-conscious individuals seeking genetic susceptibility insights and homeowners assessing environmental mold. Care is available in 47 states + DC, blood panels in 46 states + DC, and home testing in all 50 states.

Name

excellent living

Legal name

The Immune Co, d/b/a MoldCo

Website

https://excellentlivingmedcenter.com

Company type

Private

Operating status

Operating

Short description

MoldCo (The Immune Co) is a U.S. telehealth platform providing online care, prescription medications, and lab testing for mold-related illness and CIRS, built on the Shoemaker Protocol and serving self-paying patients across 47 states plus DC.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

Keywords

• Home care services
• Home health agency
• Personal care assistance
• In-home health care
• Patient home services

GTM type

B2C

Offering type

Services

Revenue model

1. Monthly Membership Subscription: Recurring $79/month subscription for platform access, care team support, symptom tracking tools, mold health resources, and access to the MoldCo protocol ecosystem. Auto-renews monthly until canceled.
2. Prescription Medications: MoldCo facilitates prescription fulfillment through third-party pharmacies. Phase 1 (Colesevelam binder) costs $129/month; Phase 2 (EDTA nasal spray) costs $23/month; Phase 3 (VIP nasal spray) costs $219/month. Most patients pay $107-$313/month total including membership.
3. Provider Video Visits: Optional 30-minute virtual provider consultation available anytime for $129 per visit.
4. Health Blood Panels: One-time purchase laboratory tests: Starter Health Panel (3 markers) at $56; CIRS Health Panel (7 markers) at $299; Complete Health Panel (16 markers) at $799. Purchased independently of membership.
5. HLA-DR Genetic Risk Test: One-time purchase genetic susceptibility test at $224. Includes Labcorp blood draw requisition, results guidance, and expert-reviewed interpretation. Money-back guarantee if blood draw not completed.
6. HERTSMI-2 Mold Home Test Kits: One-time purchase environmental tests: Single room from $199; 3-room kit; 5-room kit. All 50 states. HSA/FSA eligible.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Excellent Living provides home care services through a home health agency. The company operates as a for-profit, privately held entity delivering in-home care to individuals.

Product overview

MoldCo is a specialized telehealth clinic platform focused on mold-related illness care and testing. The core offering consists of MoldCo Care (virtual provider-guided treatment) built around the three-phase MoldCo Protocol (Detox/Binder, Clear/Nasal Spray, Repair/Peptide). Testing products include the Starter Health Panel (3 markers), CIRS Health Panel (7 markers), Complete Health Panel (16 markers), HLA-DR Genetic Risk Test, and Mold Home Test (HERTSMI-2). The platform also offers a free symptom questionnaire and educational resources. All services are delivered through telehealth with prescription fulfillment and lab partnerships (Labcorp).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95% of tracked patients report fewer symptoms in their first 30 days (based on 61 tracked patients)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LabcorpcoreTechnology or IntegrationLabcorp provides blood draw facilities for MoldCo's health panels (Starter, CIRS, Complete) and HLA-DR genetic risk test. Over 2,000 Labcorp locations accept MoldCo requisitions. Results are delivered digitally with plain-English guidance and expert-reviewed interpretation by Dr. Shoemaker and Dr. McMahon.
• Junction (formerly Vital Labs)coreTechnology or IntegrationJunction provides telehealth-enabled laboratory ordering and scheduling for MoldCo. When patients engage Junction for lab testing, telehealth services are administered through affiliated practices including Openloop Healthcare Partners, Reliant.MD Medical Associates, and MECNB Physician Services across multiple states.
• Immune Co Medical Group, PAcoreStrategic or Co-development PartnerAn affiliated clinical practice (Florida professional association) providing healthcare services to MoldCo patients. One of the 'Affiliated Covered Entities' under HIPAA, governed by the Notice of Privacy Practices. Part of a network of affiliated provider practices including New York Opus Medical Services, P.C. and Immune Co Medical Group West PC.
• New York Opus Medical Services, P.C.coreStrategic or Co-development PartnerNew York professional corporation and affiliated covered entity providing mold illness healthcare services to MoldCo patients in New York state. Part of the affiliated clinical practice network under the Notice of Privacy Practices.
• Immune Co Medical Group West PCcoreStrategic or Co-development PartnerCalifornia professional corporation and affiliated covered entity providing mold illness healthcare services to MoldCo patients in California. Part of the affiliated clinical practice network under the Notice of Privacy Practices.
• Dr. Darshan Shah (Next Health)minorGTM or Marketing PartnerDr. Darshan Shah, founder of Next Health, publicly endorsed MoldCo: 'I love what they are doing at MoldCo! It's where I refer all my patients!' This indicates an informal physician referral relationship where Next Health refers patients to MoldCo for specialized mold illness care.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Home Instead: Home Instead is a large in-home care franchise focused on non-medical companionship, personal care, and support for older adults. It is directly comparable to Excellent Living's stated home-care agency model and similar customer need state.
• Visiting Angels: Visiting Angels provides agency-based non-medical home care, personal assistance, companionship, and respite services. Its in-home support model closely matches the service category described for Excellent Living.
• Comfort Keepers: Comfort Keepers offers in-home personal care, companionship, and specialized support services. It is relevant as a direct operating and customer-base comparison for a home-care agency.
• BrightStar Care: BrightStar Care combines private-duty home care with home health and medical staffing through an agency network. It is comparable on agency-based care delivery and a blended non-medical and clinical service model.
• Addus HomeCare: Addus HomeCare provides personal care, home health, and hospice services to individuals who need support in their homes. Its agency model and personal-care focus make it a close business-model comparison.
• Senior Helpers: Senior Helpers provides in-home personal care, companionship, and disease-specific support through a franchise network. It overlaps directly with Excellent Living's stated home-care and personal-support offering.
• BAYADA Home Health Care: BAYADA provides home health care, personal care, and support services through an agency-based delivery model. It is comparable in care coordination, workforce deployment, and service delivery, although its clinical scope is broader.

Broad incumbents

• Aveanna Healthcare: Aveanna operates home health and private-duty nursing services, including personal support in patients' homes. It is relevant to Excellent Living's home-care agency model but has a more clinically intensive and operationally broad footprint.
• Amedisys: Amedisys is an established home health, hospice, and palliative-care provider with agency-based in-home delivery. It is a broad incumbent comparison for a home-care business rather than a like-for-like personal-care specialist.

Others

• Enhabit: Enhabit provides home health and hospice services through an in-home agency model. It is relevant as an established home-based care operator, with a broader clinical and payer-oriented offering than the information supplied for Excellent Living.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat6 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/excellent-living-medical-center

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about excellent living