Asista
- Company typePrivate
- Founded-
- HeadquartersLeutkirch Im Allgäu, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
Asista firmographics
Firmographics- Name
- Asista
- Legal name
- ASISTA Teile fürs Rad GmbH & Co. KG
- Website
- https://asista.de
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Asista industry classification
Industry- Product category
- Bicycle Parts and Accessories Distribution
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro industry
- Cycling & Bike Retail (Sales, Service & Accessories)Bike Accessories Retail (Lights, Locks, Racks, Bags)
Keywords
Where Asista is headquartered
LocationHeadquarters
- HQ city
- Leutkirch Im Allgäu
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Asista business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Bicycle Parts Distribution: Asista generates revenue through wholesale distribution of bicycle parts and accessories to specialist trade and wholesale dealers across Germany. The company serves as the exclusive German representative for multiple international bicycle accessory brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Asista product offering
Product offeringCore offering
Asista (ASISTA Teile fürs Rad GmbH & Co. KG) is a B2B wholesale distributor of bicycle parts, accessories, bags, baskets, pumps, saddles, and related equipment. The company holds exclusive German distribution rights for 11 premium international bicycle accessory brands and serves the German specialist trade (Fachhandel) and wholesale trade (Großhandel) through a B2B dealer shop and dealer network.
Product overview
Asista Teile fürs Rad GmbH & Co. KG is a B2B distributor (GmbH & Co. KG) specializing in high-quality bicycle parts and accessories for the German specialist and wholesale trade. Asista operates as a single unified distribution business—not a software platform—representing multiple brands exclusively in Germany: Norco (bicycle bags in Urban, Reflect, Cycle, Active, and Classic sub-series), Unix (bicycle baskets), KLICKfix/Rixen & Kaul (adapters and quick-attachment systems), Elite (Italian accessories including bottles and holders), Delta (US-designed accessories), ProStor (space-saving holders), Proline (safety and accessories), Mounty Special (accessories and tuning), StarBluBike (cleaning and care products), Oakland (bicycle pumps), and Velo (saddles). Products range from pack systems and baskets to pumps, saddles, and cleaning products. Asista also maintains a B2B dealer shop at asista-shop.de for order processing.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Händler-Shop (B2B Dealer Shop)
Companies that use Asista
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Asista technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Asista partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- NORCOcoreNORCO is a top specialist for packing systems. Asista holds exclusive representation rights in Germany for NORCO bicycle bags and accessories across all series including Cycle, Reflect, Urban, Active, Classic, and Tour. Multiple NORCO products have won prestigious design awards.
- Rixen & Kaul (Klickfix)coreRixen & Kaul is the expert for quick-release mounting solutions, offering the largest and most diverse adapter program in the bicycle market. Asista is the exclusive German representative for Klickfix products.
- UNIXcoreUNIX produces high-quality bicycle baskets and basket bags. Asista holds exclusive German distribution rights for UNIX products.
- ElitemajorItalian manufacturer Elite is known for highly developed bicycle accessories that impress through design, functionality, and innovation. Particularly recognized for water bottles and bottle holders.
- DeltamajorDelta from the USA designs a wide range of functional bicycle accessories with attractive design, including carriers and phone holders.
- ProstorminorSpace-saving bicycle holders from Prostor offer practical functionality with wall mounting options.
- ProlineminorProline products ensure safety and individuality when cycling, allowing bicycles to be customized according to personal criteria.
- Mounty SpecialminorMounty Special offers useful bicycle accessories such as grips, bells, and bottle holders, as well as individual tuning for bicycles.
- StarBluBikeminorStarBluBike offers an excellent range of bicycle cleaning and care accessories.
- OaklandminorOakland bicycle pumps range from mini pumps to robust floor pumps and specialty pumps for all bicycle tire needs.
- VelominorVelo is the world's leading saddle manufacturer, offering high-quality saddles in sporty designs for all cycling enthusiasts.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Asista competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Asista social profiles
Digital presenceAsista financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asista leadership team
Management profileNumber of profiles
Profiles2 records
Asista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asista
What does Asista do?
Asista (ASISTA Teile fürs Rad GmbH & Co. KG) is a B2B wholesale distributor of bicycle parts, accessories, bags, baskets, pumps, saddles, and related equipment. The company holds exclusive German distribution rights for 11 premium international bicycle accessory brands and serves the German specialist trade (Fachhandel) and wholesale trade (Großhandel) through a B2B dealer shop and dealer network.
Is Asista a public or private company?
Asista is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asista founded?
Asista was founded in -1.
Where is Asista based?
Asista is headquartered in Leutkirch Im Allgäu, Germany, in the Europe region.
How does Asista make money?
One revenue line is on record: wholesale Bicycle Parts Distribution.
Does Asista have an API?
No public API is recorded for Asista.
What industry is Asista in?
Asista's product category is Bicycle Parts and Accessories Distribution. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 42435 and its SIC code is 3751.