Centre Point
Centre Point is a private Thai hospitality company operating seven premier hotels and serviced apartments across Bangkok, Pattaya, and Korat, serving short-term travelers and extended-stay visitors with premium, locally rooted accommodations and standardized amenities.
- Company typePrivate
- Founded-
- HeadquartersBangkok, Thailand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Centre Point does
Centre Point is a private Thai hospitality company operating a portfolio of seven premier hotels and serviced apartments across prime locations in Thailand. Its properties span Bangkok's key commercial and tourist districts — Chidlom, Pratunam, Silom, Sukhumvit 10, and Thong Lo — as well as leisure destinations in Pattaya and Korat. The brand is positioned as the "proud legacy of one of Thailand's top hospitality chains," targeting short-term leisure and business travelers plus extended-stay visitors seeking a premium, locally rooted Thai hospitality experience. Branded tiers include Centre Point Hotel, Centre Point Plus Hotel, and Centre Point Prime Hotel, with the Thong Lo location functioning as a serviced apartment offering for longer-duration guests.
The company monetizes through direct room bookings (online and onsite), with amenities standardized across properties — WiFi, restaurant, fitness, pool, kid's club, parking, 24/7 check-in, and limousine service. Distribution is anchored by a multilingual website (Japanese, Chinese, Arabic, Korean, Thai), a brand-aggregating direct booking flow, and the Centre Point Rewards loyalty program. Content marketing channels — Good Time Story, Taste by Centre Point, and Blog — support brand differentiation around Thai cultural and culinary experiences. Corporate promotional offers (e.g., 35% advance-booking discounts) drive demand management, particularly in Pattaya. The business model is asset-heavy real estate operations in a single country, with revenue dependent on Thailand tourism demand cycles.
No public revenue, ownership, leadership, funding, or M&A information is disclosed. The company is described as part of one of Thailand's top hospitality chains, but parent company relationships, financial structure, and investor details are not available in the provided data.
Centre Point firmographics
Firmographics- Name
- Centre Point
- Legal name
- Centre Point
- Website
- https://centrepoint.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Centre Point is a private Thai hospitality company operating seven premier hotels and serviced apartments across Bangkok, Pattaya, and Korat, serving short-term travelers and extended-stay visitors with premium, locally rooted accommodations and standardized amenities.
- Ownership category
- akta.pro rank
Centre Point industry classification
Industry- Product category
- Hotel Accommodation Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industry
- Urban Luxury Hotels (City Luxury) (THAGACAE)
Keywords
Where Centre Point is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Markets served
Centre Point business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Distribution channels2 records
Marketing channels5 records
Centre Point product offering
Product offeringCore offering
Centre Point operates a portfolio of premier hotels, serviced apartments, and luxury residences in prime locations across Thailand, including Bangkok (Chidlom, Pratunam, Silom, Sukhumvit 10, Thong Lo), Pattaya, and Korat. The properties offer accommodation services to travelers and longer-term visitors with shared amenities including WiFi, restaurants, fitness facilities, pools, kid's clubs, car parking, 24/7 check-in, and limousine services.
Product overview
Centre Point is a hospitality company operating a portfolio of premier hotels and serviced apartments across prime locations in Thailand, including Bangkok, Pattaya, and Korat. The offering consists of multiple branded properties (Centre Point Hotel, Centre Point Plus Hotel, Centre Point Prime Hotel) that provide accommodation services ranging from standard hotel rooms to serviced apartments. Properties feature shared amenities including WiFi, restaurants, fitness facilities, swimming pools, kid's clubs, car parking, 24/7 check-in, and limousine services. The portfolio includes Centre Point Hotel Chidlom, Centre Point Plus Hotel Pratunam, Centre Point Plus Hotel Silom, Centre Point Hotel Sukhumvit 10, Centre Point Hotel Thong Lo (serviced apartment), Centre Point Prime Hotel Pattaya, and Centre Point Hotel Terminal21 Korat.
Differentiator
Problem solved
Functional benefit
Products and services
- Centre Point Hotel Chidlom
Companies that use Centre Point
Customer profileSegments1 record
Ideal customer profiles1 record
Centre Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Centre Point partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Centre Point competitors and assessment
Company assessmentDirect peers
- Centara Hotels & Resorts: Thailand's largest domestic hotel chain operating hotels, resorts, and serviced residences across Bangkok and key Thai destinations. Directly comparable as a Thai-headquartered chain offering premium urban hotels and extended-stay properties, competing for the same inbound and domestic traveler base.
- Amari Hotels & Resorts: Thai hotel chain (under Minor International) operating premium and upscale hotels across Bangkok, Pattaya, and other Thai resort destinations. Comparable as a Thai-rooted chain with a similar mix of urban full-service hotels and resort properties targeting the same inbound tourism segments.
- Eastin Hotels: Thailand-based hotel chain with multiple Bangkok properties and locations in Pattaya and other Thai destinations. Comparable in scale and positioning as a domestic Thai chain competing for mid-to-upper upscale leisure and business travelers.
- Anantara Hotels, Resorts & Spas: Thai-origin luxury hotel brand (under Minor International) operating premium urban and resort hotels across Bangkok, Pattaya, and other Thai destinations. Comparable as a domestic Thai premium chain competing in the same Bangkok districts and resort locations.
- AVANI Hotels & Resorts: Thai-headquartered hotel brand (under Minor International) operating upscale hotels in Bangkok and Thai resort destinations. Comparable as a domestic chain positioned in the premium tier with multi-property Bangkok and leisure-destination coverage.
- Ascott Limited (The Ascott Limited): Singapore-headquartered serviced residence operator with significant Bangkok presence including serviced apartments. Comparable to Centre Point's Thong Lo serviced apartment business in offering extended-stay accommodations targeting corporate and longer-stay travelers.
Broad incumbents
- Mandarin Oriental Bangkok: Iconic luxury hotel located on the Chao Phraya River. Operates as part of a global luxury portfolio; comparable as a premium Bangkok competitor competing for the same high-end international and corporate traveler segment, though at a significantly higher price point.
- Shangri-La Hotel Bangkok: Major international luxury hotel on the Chao Phraya River near central Bangkok. Comparable as a premium Bangkok full-service hotel targeting inbound leisure, business, and convention travelers in overlapping Bangkok submarkets.
- Pullman Bangkok Hotels: International upscale hotel brand (Accor) with multiple Bangkok properties in key districts. Comparable as a full-service Bangkok hotel competitor serving similar business and leisure traveler segments through global distribution channels.
Emerging players
- Oakwood Hotels & Apartments: Serviced apartment operator with Bangkok properties focused on extended-stay and corporate housing. Comparable as a serviced apartment competitor in Bangkok targeting the same extended-stay business traveler segment that the Centre Point Thong Lo property addresses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Centre Point social profiles
Digital presenceCentre Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centre Point leadership team
Management profileNumber of profiles
Centre Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centre Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centre Point
What does Centre Point do?
Centre Point operates a portfolio of premier hotels, serviced apartments, and luxury residences in prime locations across Thailand, including Bangkok (Chidlom, Pratunam, Silom, Sukhumvit 10, Thong Lo), Pattaya, and Korat. The properties offer accommodation services to travelers and longer-term visitors with shared amenities including WiFi, restaurants, fitness facilities, pools, kid's clubs, car parking, 24/7 check-in, and limousine services.
Is Centre Point a public or private company?
Centre Point is a private company. It is classified as unknown and is currently operating.
When was Centre Point founded?
Centre Point was founded in -1. It employs 51 to 100 people.
Where is Centre Point based?
Centre Point is headquartered in Bangkok, Thailand, in the Asia region.
Who are Centre Point's main competitors?
Direct peers on record are Centara Hotels & Resorts, Amari Hotels & Resorts, Eastin Hotels, Anantara Hotels, Resorts & Spas, AVANI Hotels & Resorts and Ascott Limited (The Ascott Limited). Broad incumbents are Mandarin Oriental Bangkok, Shangri-La Hotel Bangkok and Pullman Bangkok Hotels. Oakwood Hotels & Apartments is listed as an emerging player.
Does Centre Point have an API?
No public API is recorded for Centre Point.
What industry is Centre Point in?
Centre Point's product category is Hotel Accommodation Services. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGACAE, Urban Luxury Hotels (City Luxury). Its NAICS code is 72111 and its SIC code is 7000.