What Fabel Media does

Fabel Media is a Norwegian full-service creative agency founded in December 2012 in Sandnes by three University of Stavanger graduates — twins Rudi Rossbakk Nordbøe and Dani Rossbakk Nordbøe, along with Ruben Omdal — and has grown to approximately 35 employees with offices in Sandnes (Forus/FOMO), Kristiansand, Kvinesdal, and Oslo. The company serves ambitious Norwegian enterprises across energy (Equinor, Aker BP, NorSea), finance (DNB, Norsk Tipping), retail (Coop), real estate (OBOS, Teqva Gruppen), automotive (McLaren, Lexus), entertainment (Netflix, Red Bull, Michelin Guide), and regional SMBs, with a portfolio of more than 250 businesses over its history.

The agency's service portfolio spans brand strategy and identity development, design, web and application development (via Fabel Code), film production on RED cameras, certified drone operations, photography, high-resolution 3D visualization and in-house VFX/animation, live streaming, and TV and live event production. Production is delivered through specialized sub-brands — Fabel Code (app/web), Fabel Ignite (business and concept development JV with Axelar launched August 2024), and formerly Fabel Live (sold to DMC Production in August 2026) and Fabel Systems (merged into Bravur System) — under the Fabel-konsernet umbrella. The 2026 acquisition of Vinterfilm strengthened documentary and brand-film capabilities.

Fabel operates on a professional services / project-based revenue model with quote-based pricing, no public pricing disclosures, and no recurring SaaS contracts identified. Go-to-market is sales-led and relationship-based, targeting Norwegian enterprises primarily in the Stavanger/Rogaland region with national reach. Distribution leans on portfolio-driven marketing (fabel.com case studies, LinkedIn/Instagram/Facebook presence), plus main-sponsor and documentation roles at Utopia Festival (since 2017) and Blink Festival (since 2006), which generate ongoing regional visibility and client leads.

Name

Fabel Media

Legal name

Fabel

Website

https://fabel-media.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Fabel Media is a Norwegian full-service creative agency founded in 2012, headquartered in Sandnes, serving ambitious Norwegian enterprises across energy, finance, retail, and entertainment with brand strategy, design, film, photography, web/app development, 3D visualization, and live production.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Graphic Design Services (54143), Motion Picture and Video Production (51211)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

IRL & Lifestyle Live Streaming Platforms (MPACACAC)

akta.pro secondary industry

Creator Management & Talent Representation (BPAFAHAB)

Keywords

• Creative agency services
• Brand strategy development
• Film production services
• Web application development
• Live event production

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand Strategy and Identity Services: Comprehensive brand strategy processes, workshops, and identity development services for ambitious Norwegian businesses seeking to clarify their positioning and visual presence.
2. Film and Photo Production: Professional film production on RED cameras, photography services, drone photography, and photo shoots for events, products, and corporate communications.
3. Web Development and Digital Services: Dynamic and responsive website development, application development, and digital solutions through Fabel Code subsidiary.
4. Live Production and Event Services: Live event production, streaming services, TV production, and multi-camera coverage for concerts, sports, festivals, and corporate events.
5. 3D Visualization and VFX: High-resolution 3D visualization for real estate projects, urban development, oil tools, and animation/VFX for marketing and production materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fabel Media is a full-service creative agency providing comprehensive brand-building solutions spanning brand strategy and identity development, web and app development (Fabel Code), film and photo production, certified drone operations, 3D visualization, VFX/animation, streaming, social media management, and live event production. The company serves ambitious Norwegian enterprises with project-based creative services delivered in-house across multiple disciplines, supported by production-grade equipment including RED camera systems and certified drone operations.

Product overview

Fabel Media is a creative powerhouse and total supplier for brand building, operating as a unified brand with multiple specialized sub-brands under its umbrella. The core Fabel Media brand provides comprehensive services including brand strategy and identity development, design, web development, 3D visualization, film and photo production, application development, TV and live production, and social media services. The portfolio includes Fabel Live (live/TV production - now sold to DMC), Fabel Code (app/web development), Fabel Ignite (business/concept development), and Fabel Systems (technical systems). The company was founded in 2012, employs approximately 35 people, and is headquartered in Sandnes, Norway with additional offices in Kristiansand and Kvinesdal.

Differentiator

Problem solved

Functional benefit

Brands

• Fabel Live: TV, live production and event production subsidiary of Fabel, later sold to DMC Production in August 2026.
• Fabel Code
• Fabel Systems
• Fabel Ignite
• Vinterfilm

Products and services

• Brand Strategy Services Brand strategy processes, workshops, and planning that help businesses define their identity, positioning, and trajectory. Targeted at ambitious Norwegian enterprises seeking to clarify their brand direction.
• Identity / Branding Name development, visual profile creation, and consistent marketing materials (both digital and print) that differentiate brands in their markets. For Norwegian enterprises seeking cohesive brand systems.
• Web Development Dynamic and responsive website development serving as the primary external face and digital channel for businesses. Delivered through the Fabel Code subsidiary with a focus on both design and technology.
• Film Production Professional film production using RED cameras for future-proof resolution and color science, creating targeted and emotional content for brand films, campaigns, and corporate communications.
• Photo Services Professional photography capturing moments for events, festivals, brands, and major artists. Used for corporate communications, events, and editorial content.
• Drone Services Certified drone operations using drones of various sizes for flexible aerial photography and videography assignments. Used to capture aerial footage for brands, events, real estate, and corporate clients.
• 3D Visualization High-resolution 3D modeling, texturing, and animation for sales and marketing materials including real estate projects, city districts, oil tools, and product visualizations.
• Streaming Services Professional streaming solutions with visually engaging content designed to elevate streams to professional broadcast levels for events, conferences, and digital meetings.
• VFX / Animation In-house professional VFX artists providing animation and visual effects services to tell brand and marketing stories effectively.
• Social Media Services Social media management across Facebook, LinkedIn, Google, Snapchat, and Instagram with measurable results and visual outcomes for brand-building campaigns.
• App Development Native application development delivered through concept, design, and development to help businesses work more efficiently and profitably. Provided through the Fabel Code subsidiary.
• Live Production Full-service live production for concerts, theater, sports events, and conferences with complete knowledge, equipment, and multi-camera expertise.
• Studio Facilities State-of-the-art studio facilities for photography, livestreaming, and productions with top-quality lighting, backgrounds, and audio equipment.
• Fabel Code (Web & Application Development)

Named customers23 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• DMC ProductionminorStrategic or Co-development Partner · 5 August 2026DMC Production acquired Fabel Live in August 2026, with Fabel Live being renamed DMC Stavanger AS. DMC Norway AS took 100% of Fabel Live shares. Fabel Live had built strong production environment in TV, live and content production. The acquisition gives Fabel Live access to DMC's international network, technology, and production capacity. Fabel and DMC continue shared office space at FOMO and maintain ongoing collaboration.
• VinterfilmcoreStrategic or Co-development Partner · 5 February 2026Vinterfilm (founded 2016) became part of Fabel Media group in early 2026. Specializes in documentary and film production. Previously part of advertising agency Apriil Procontra. Integration strengthens Fabel's production capabilities in documentary, content, and brand films. Vinterfilm brings expertise in storytelling and brand building while gaining access to Fabel's broader creative environment.
• AxelarcoreStrategic or Co-development Partner · 2 August 2024Joint venture Fabel Ignite launched August 2024, combining Axelar's experience in events and concepts with Fabel's brand strategy and creative expertise. Fabel Ignite offers customized solutions in business and concept development for municipalities, enterprises, organizations, and commercial actors. Axelar is the company behind the Blink festival. Fabel and Axelar have known each other since Blink festival's inception in 2006.
• FOMO WorkscoreOthersFOMO is the co-working/office community where Fabel Media operates from in Sandnes. Located at Forus, Grenseveien 21, Fabel has been part of the FOMO ecosystem which fosters innovation and collaboration among businesses in the space.
• Utopia FestivalcoreOthersOne of main sponsors of Utopia Festival since its birth in 2017. Fabel documents and produces content for the festival featuring international artists like Kygo, David Guetta, Swedish House Mafia, Karpe, Dagny, and Cezinando. The partnership is both sponsorship and production collaboration.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• TRY Apt: One of Norway's largest full-service advertising and creative agencies, headquartered in Oslo. TRY Apt is a direct peer because it competes with Fabel for the same Norwegian enterprise brand-building and integrated creative mandates across strategy, film, and digital.
• Anti (ANTI / Oslo): Oslo-based independent creative agency offering branding, advertising, film, and design. Anti is a direct peer given its comparable integrated creative model and Norwegian enterprise client base.
• Netlife Design: Norwegian digital design and brand consultancy with offices across the Nordics. Netlife is a direct peer because it competes for the same Norwegian brand strategy, web, and digital experience mandates Fabel serves through Fabel Code.
• Knowit Experience: Nordic digital and creative consultancy offering branding, design, and digital product development. Knowit is a direct peer in the Norwegian/Nordic integrated creative and digital services market.
• Apriil Procontra: Norwegian creative and advertising agency previously connected to Vinterfilm (now part of Fabel). Apriil is a direct peer because it competes head-to-head for Norwegian enterprise brand, film, and content production work.
• Bleed: Oslo-based design and brand consultancy with strong identity, digital, and motion capabilities. Bleed is a direct peer given its comparable Norwegian enterprise branding and design portfolio.

Broad incumbents

• Publicis Norway: Norwegian arm of the global Publicis advertising network. Publicis is a broad incumbent competing for the largest Norwegian enterprise creative and media mandates, often with deeper resources than independent agencies like Fabel.
• McCann Norway: Norwegian office of the global McCann Worldgroup creative network. McCann is a broad incumbent offering overlapping brand, advertising, and content services to enterprise clients across Norway.
• DMC Production: Norwegian live event, broadcast, and TV production company that acquired Fabel Live in Aug 2026. DMC is a broad incumbent in the live/broadcast production space and a former subsidiary, now a strategic partner of Fabel Media.

Regional players

• Bravur (System Norge + Fabel Systems): Norwegian technical AV/systems integrator formed from Fabel Systems and System Norge. Bravur is a regional player in the sound, light, AV, and security systems space adjacent to Fabel's former technical systems business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FabelMedia
• LinkedInlinkedin.com/company/fabelmedia
• Instagraminstagram.com/fabelmedia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabel Media