What Apriil does

Apriil is a Norwegian full-service communications house (kommunikasjonshus) operating from offices in Bergen (Damsgårdsveien 59, headquarters), Oslo (Hausmannsgate 21), and Stavanger (Nykirkebakken 7), employing over 140 specialists. The firm delivers six integrated service lines: advertising (Reklame), design, public relations and strategic communications (PR og rådgivning), digital marketing, technology (custom web and application development using .NET, PHP, and JavaScript), and content (text, photo, video). These are delivered through multiple sub-brand units including Apriil Reklame, Apriil Media, Apriil Mvh, Apriil Digital, Apriil PR, Apriil Procontra, and Brunch Oslo, allowing clients to procure a tailored team under single-agency accountability. Underlying technology centres on standard web/app frameworks with universal design baked in, plus an in-house AI/KI practice formally led by the CTO that has produced award-winning generative work (the 'Painted by AI' Grand Hotel Oslo campaign and the Kulturhuset i Bergen generative sound-reactive identity system).

The agency's business model is professional services, with revenue generated from project-based engagements (brand identities, packaging, campaigns, films, websites), long-running retainer relationships (e.g., Mowi's social media channel management, Helse Vest communications support, Vestlandskonferansen), one-off technology builds (e.g., Pascal e-commerce, Tide AS websites integrated with Teamtailor), and a dedicated media-buying practice through Apriil Media. Pricing is quote-based and not publicly disclosed. Customers span Norwegian enterprises (Mowi, Schibsted, Grand Hotel Oslo, Kavli), savings banks (Sparebanken Norge, SpareBank 1 Sør-Norge, Sparebanken Vest, Jæren Sparebank), public-sector bodies (Skyss, Vinmonopolet, Helse Vest, Kulturhuset i Bergen), and SMBs (Eikund, Sylvsmidja, Bergbys, Pascal, Thor Kraft), with a sister-agency relationship with Respons Analyse providing embedded market-research capability.

The firm is registered as Apriil AS (Norwegian private limited company, org. nr 930 999 369) and is privately held with no disclosed parent or institutional shareholders. Senior leadership includes CEO Christian Raae, CTO Jonas Fredin (also fagansvarlig AI/KI), and CFO Bjarte Eikeland, with partner-led regional bureau leadership across the three cities. Apriil is Miljøfyrtårn-certified (Eco-Lighthouse) across all three offices with separate climate and environment reports published for each location.

Name

Apriil

Legal name

Apriil AS

Website

https://apriil.no

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Apriil is a full-service Norwegian communications house with 140+ specialists across Bergen, Oslo, and Stavanger, delivering advertising, design, PR, digital marketing, technology, and content services to enterprise, public-sector, and SMB clients throughout Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Project-based agency engagements (multi-disciplinary client work): Apriil delivers scoped communications projects (campaigns, identities, packaging, films, websites, content) on a client-by-client basis. Examples include brand identities (Eikund, Kulturhuset i Bergen, Eiendomsmegler Norge), campaigns (Mowi, Sparebanken Norge, Skyss, MENY), packaging (Bergbys ketchup, FrostaChips), and websites (Tide, Pascal, Sylvsmidja).
2. Retainer / ongoing communications partnerships: Long-running engagements include Mowi's social media channel management ('I Norge er det Apriil som drifter og lager innhold til selskapets kanaler'), Vestlandskonferansen 2025 communication team ('både før, under og etter konferansen'), and Helse Vest, Helse Bergen and Helse Stavanger support when in-house capacity is lacking.
3. Digital delivery / e-commerce builds (one-off technology): Web and application development engagements for clients such as Tide (recruitment + tour-bus focus), Pascal (e-commerce platform), and Sylvsmidja (digital growth). These are typically scoped technology projects alongside the agency's creative work.
4. Media buying / paid channel services (Apriil Media): Alice Ringkjøb is Salgsleder og prosjektutvikler at Apriil Media (Bergen), and the TikTok content notes mention 'Mediehåndtering' as a service, suggesting paid media planning/buying as a separate revenue line via the dedicated Media unit (which also has its own CFO oversight).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Apriil is a Norwegian communications house delivering full-service advertising, brand design, PR and strategic communications, digital marketing, content production, and custom web/application development to enterprise and mid-market clients. With over 140 specialists across offices in Bergen, Oslo and Stavanger, it operates through multiple sub-brand bureaus (Apriil Reklame, Apriil Brunch Oslo, Apriil Procontra, Apriil Media, Apriil Mvh, Apriil Digital, Apriil PR) and combines creative, technology and local market insight under one accountable team.

Product overview

Apriil is a Norwegian communications house (kommunikasjonshus) — a full-service agency rather than a SaaS product — offering six core service areas delivered as a unified portfolio rather than as modular product add-ons: Reklame (Advertising), Design, PR og rådgivning (PR and Consulting), Digital markedsføring (Digital Marketing), Teknologi (Technology, including custom web/app development with .Net, PHP, and JavaScript), and Innhold (Content). These services are delivered through multiple city-based sub-brand units including Apriil Reklame (Bergen and Oslo), Apriil Brunch (Oslo), Apriil Procontra (Stavanger), Apriil Media (Bergen), and Apriil Mvh (Oslo), plus a partnership offering for medical and patient associations called Helse360. The agency employs over 140 specialists across offices in Bergen (Damsgårdveien 59), Oslo (Hausmannsgate 21), and Stavanger (Nykirkebakken 7), and combines insight, creativity, technology, and local market knowledge. The technology practice explicitly supports custom web and application development, with the CTO acting as fagansvarlig AI/KI (AI subject manager).

Differentiator

Problem solved

Functional benefit

Brands

• Apriil Reklame: Apriil's advertising/creative division, operating in Bergen and Oslo (e.g., 'Apriil Reklame i Bergen').
• Apriil Media Bergen
• Apriil Mvh
• Apriil PR
• Apriil Digital
• Apriil Procontra
• Brunch (Brunch Oslo)

Products and services

• Reklame (Advertising) Creative concepts and campaigns that engage audiences, delivered through Apriil Reklame units in Bergen (led by Mariell Sæternes) and Oslo. The service covers campaign concepting, advertising production and award-winning work for clients across financial services, retail, transport, public sector and culture.
• Design Visual identity, graphic design, packaging design and content production that makes the brand clear and recognizable. Includes packaging (Bergbys, FrostaChips), visual identities (Sundt, Kulturhuset i Bergen, Eikund) and brand systems, with universal design (universell utforming) baked into every build.
• PR og rådgivning (PR and Consulting) Strategic communications consulting that helps clients take a position. Delivered through the Apriil PR sub-brand, with Kristin Weber leading PR Oslo and Håkon Pettersen leading PR Bergen. Work includes corporate and brand PR, public affairs, issues management and strategic counsel.
• Digital markedsføring (Digital Marketing) Data-driven marketing that delivers measurable results. Includes performance marketing, SEO (e.g., senior SEO specialist services), targeted advertising, influencer marketing, social media channel management and analytics, with media buying through Apriil Media.
• Teknologi (Technology) Custom digital solutions that give customers a good experience. Includes custom web development, applications and e-commerce platforms built with standard frameworks (.NET, PHP, JavaScript), with universal design (universell utforming) baked into every build. Led by Tom Kristian Tørrissen in Bergen with technology and AI/KI oversight by CTO Jonas Fredin.
• Innhold (Content)

Quantifiable outcome

• Bli Rørlegger campaign drove +26% plumber-programme applicants and +200% female applicants; NMBU forestry bachelor grew 290→346 applicants
• +5 more outcomes

Named customers48 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Respons AnalyseflagshipStrategic or Co-development PartnerRespons Analyse is referred to as Apriil's 'søsterbyrå' (sister agency). Jointly conducted taste tests for Bergbys' new ketchup range. Also contributed insight work to the Boligmappa 'Bolepappa' campaign.
• FlambertcoreImplementation/ SI/ Consulting PartnerFlambert produced the films for Kavli's 'Ostedialogene' campaign. Listed as a recurring production partner on apriil.no.
• All ImagescoreImplementation/ SI/ Consulting PartnerAll Images (allimages.no) handled production for the Boligmappa 'Bolepappa' campaign.
• GundersonscoreImplementation/ SI/ Consulting PartnerIllustratørene Gundersons (gundersons.no) co-created the retro travel-posters for Skyss' 'Stjel din destinasjon' campaign with Apriil.
• MoxeycoreImplementation/ SI/ Consulting PartnerMoxey handled 'Film og foto' for the Eikund project.
• Iselin Næss / EikundminorImplementation/ SI/ Consulting PartnerCredited for 'Foto i lookbook' on the Eikund design-history project.
• BabusjkacoreImplementation/ SI/ Consulting PartnerBabusjka (babusjka.no/film) produced the 'Derfor er Mills alene om smaken' film for Mills Kaviar.
• SølvrevcoreStrategic or Co-development PartnerCo-developed the new Stikki communications universe together with Fjordkraft, Sølvrev and Expanse.
• ExpansecoreStrategic or Co-development PartnerExpanse was part of the coalition (Fjordkraft + Apriil + Sølvrev + Expanse) that developed the Stikki character and communications universe.
• Skogstad&CominorImplementation/ SI/ Consulting PartnerSkogstad&Co (recruitment agency) worked with Apriil Brunch and Schibsted on the 'Don't hire yourself!' inclusive-recruitment playbook.
• Verdens Sterkeste MannminorStrategic or Co-development PartnerCo-developed the 'Lydstier' audio-trail pilot together with Apriil and DNT – Den Norske Turistforening.
• TeamtailorcoreTechnology or IntegrationTeamtailor is integrated into Tide AS's new recruitment-focused website built by Apriil, providing a seamless apply path for candidates.
• GoogleflagshipTechnology or IntegrationApriil AS uses Google Analytics on apriil.no for anonymised, aggregated usage analytics (IP anonymisation on; data retained 56 months). Also Google as a data-processor for advertising analytics.
• Facebook (Meta)flagshipTechnology or IntegrationFacebook (Meta) is listed as a data-processor for apriil.no, providing anonymised and aggregated usage data for advertising.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TRY Apt: TRY Apt is one of Norway's largest and most-awarded full-service creative agencies, with a similar end-to-end offering (advertising, design, digital, content) to Apriil. The two compete head-to-head on Norwegian brand, campaign and digital briefs and share the same enterprise client pool.
• Anorak: Anorak is a Norwegian brand, design and communications agency with a similar Bergen footprint and award-winning profile. It competes directly with Apriil on identity, brand strategy and design-led briefs in the Norwegian market.
• POL: POL is a Norwegian full-service creative and content agency that competes with Apriil on integrated campaigns, content production and social media work for Norwegian brands across retail, FMCG and public-sector verticals.
• McCann Norway: McCann Norway is the Norwegian office of a global holding-company network, offering advertising, digital, PR and media services. It competes with Apriil on Norwegian enterprise pitches, particularly where international capability or global procurement leverage is required.
• Ogilvy Norway: Ogilvy Norway is the WPP-owned full-service agency in Norway, covering brand strategy, advertising, PR (Ogilvy PR) and digital. It is a direct competitor to Apriil on integrated briefs for Norwegian multinationals and government clients.
• TBWA Norway: TBWA Norway is the Norwegian operation of the Omnicom-owned TBWA network, offering creative, brand and digital services. It competes with Apriil on Norwegian enterprise advertising and brand strategy pitches.
• Dentsu Norway: Dentsu Norway is the Norwegian arm of the global Dentsu network, providing creative, media, digital marketing and customer experience services. It overlaps with Apriil's full-service offering, particularly on data-driven and digital marketing briefs.

Broad incumbents

• NoA (Nordic): NoA is a Nordic full-service agency collective (design, digital, media, brand) spanning Denmark, Norway, Sweden and Finland. It is broader in geographic reach than Apriil and overlaps on the design, digital and technology service lines.

Regional players

• Åkestam Holst: Åkestam Holst is one of Sweden's most-awarded full-service creative agencies (and part of the NoA collective). It is comparable to Apriil on creative profile, award recognition and integrated service offering, but is primarily a Stockholm-based regional player in the Nordic market.

Others

• Geelmuyden Kiese: Geelmuyden Kiese is the largest independent PR and strategic communications firm in the Nordics, with deep presence in Norway. It directly overlaps with Apriil PR on strategic communications, public affairs and crisis work for Norwegian enterprise and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5aHE_zhbw2hVVJlkIh7U5A
• Facebookfacebook.com/apriil.no
• LinkedInno.linkedin.com/company/apriil-no
• Instagraminstagram.com/apriil.no
• TikToktiktok.com/@apriil.no

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apriil