MARES

What MARES does

MARES is a private Brazilian creative agency founded in 2016 and headquartered in São Paulo. It serves enterprise and mid-market clients across luxury real estate and architecture, hospitality, healthcare and pharmaceuticals, consumer appliances, professional services, publishing, and cultural institutions. Its work includes naming, brand strategy, visual identity, campaigns, copywriting, social media management, websites, digital platforms, and communication materials spanning print and digital channels.\n\nThe agency’s delivery model combines strategy, writing, design, and conventional web and technical development rather than a disclosed software product. The portfolio includes a four-year Cidade Matarazzo communications program, a Friends of MASP digital donation platform, and social media work for Boehringer Ingelheim Brasil, showing a scope that can extend from brand development through digital delivery. No proprietary platform, API, SDK, AI modality, application, or data asset is disclosed.\n\nRevenue is generated through project-based fees and ongoing client engagements acquired mainly through direct contact, portfolio case studies, the MARES website, LinkedIn, and Instagram. MARES has 11–50 employees, but public pricing, contract values, customer-revenue splits, and operating margins are unavailable. Its disclosed operating footprint is domestic to São Paulo, Brazil, and no acquisitions, funding rounds, parent company, or ownership changes are reported.

Name

MARES

Legal name

MARES

Website

https://agenciamares.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MARES is a São Paulo-based creative agency serving enterprise and mid-market clients with branding, advertising, copywriting, web design, development, and ongoing digital communications services across real estate, hospitality, healthcare, culture, and consumer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: MARES generates revenue through providing creative agency services including branding, web design, copywriting, content creation, digital marketing, and communication strategy. Revenue is derived from project-based fees and ongoing client engagements for services such as social media management, campaign development, and brand identity work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MARES is a São Paulo-based creative agency that provides integrated branding, advertising, web design and development, copywriting, content creation, social media management, and communication strategy services for enterprise and mid-market clients across luxury real estate, architecture, hospitality, healthcare, publishing, and cultural sectors. The agency operates on project-based engagements, delivering work that combines strategy, words, design, and technology to translate complex, high-value concepts into compelling narratives.

Product overview

MARES is a Brazilian creative agency based in São Paulo that operates as a service-based business rather than a product company. The agency provides strategy, branding, copywriting, web design, development, and content creation services. Since 2016, MARES has served clients across industries including real estate, hospitality, healthcare, culture, retail, and technology. The agency works on project-based engagements such as brand development for Vasconcellos Studio and Celo Brokers, digital campaigns for Cidade Matarazzo and Tecno Eletros, website development for B Hotel and MASP's Friends of MASP donation platform, social media management for Boehringer Ingelheim, and advertising campaigns for PACE and Ícaro Casa-Térrea. MARES does not offer a packaged software product, SAAS platform, or standardized product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic branding services including brand identity development, visual identity creation, and brand positioning designed to give brands the necessary charm to be remembered and desired. Provided to enterprise clients across real estate, hospitality, healthcare, and professional services.
• Web Design and Development Website design, development, and digital presence structuring including landing pages, newsletters, and digital portals for clients such as MASP, Celo Brokers, Advocacia Bettiol, PACE, Ícaro Casa-Térrea, B Hotel, and Allard Oscar Freire.
• Copywriting and Content Creation Content production, copywriting, tagline creation, and institutional communication strategy. Notable work includes the 'Cultura em Brasileiro' tagline for Amarello magazine and various content campaigns.
• Social Media Management Social media planning, content production, and monitoring services across platforms including Meta and LinkedIn for clients such as Boehringer Ingelheim Brasil, Boehringer Saúde Animal, and Tecno Eletros.
• Advertising Campaigns Launch and sustainment campaign development including advertising creative, media strategy, and multi-channel campaign execution for clients such as Cidade Matarazzo, PACE, and Ícaro Casa-Térrea.
• Naming and Concept Development Brand naming and creative concept development including the creation of the name 'Ícaro Casa-Térrea' and associated creative positioning strategy.
• Art Direction and Visual Identity Art direction services including rebranding, visual identity updates, and creative direction for communication materials across multiple channels for clients including Tecno Eletros.
• Digital Donation Platform Development Development of digital donation channels for cultural institutions, including user journey design, web design, technical development, and content creation for the Friends of MASP platform.

Quantifiable outcome

• Four-year ongoing engagement with Cidade Matarazzo, one of Brazil's most ambitious projects
• +1 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• DPZ: DPZ is a Brazilian full-service advertising agency providing creative, campaign, and brand communications. It is directly comparable to MARES in targeting enterprise clients with integrated creative execution.
• WMcCann: WMcCann is a major Brazilian and global advertising agency offering strategy, creative, content, and campaign services. It competes with MARES for large clients seeking integrated brand and communications support.
• DM9: DM9 is a Brazilian creative advertising agency that develops campaigns, brand platforms, and integrated communications. It is a close agency-model peer for MARES in the domestic market.
• AKQA: AKQA is an international design and innovation agency working across strategy, brand, digital products, and customer experiences. Its strategy, words, design, and technology positioning is closely comparable to MARES's integrated creative proposition.
• R/GA: R/GA is a global digital product and brand experience agency spanning design, technology, strategy, and communications. It is comparable to MARES for clients seeking integrated digital experiences and creative development.
• Design Bridge and Partners: Design Bridge and Partners is an international brand and design agency offering strategy, identity, experience, and packaging design. It is relevant to MARES because both sell premium creative and brand-building services to complex organizations.
• Huge: Huge is a global experience agency focused on strategy, design, marketing, and technology-enabled business transformation. It overlaps with MARES in digital presence, content, and integrated creative work for enterprise clients.

Broad incumbents

• Ogilvy: Ogilvy is a global creative network with a broad portfolio spanning advertising, branding, public relations, and customer experience. Its Brazilian operations overlap with MARES in brand strategy and creative campaigns, but at substantially greater scale.
• VML: VML is a global marketing and brand agency combining creative, commerce, customer experience, and technology. It competes for the same enterprise transformation and integrated marketing mandates that MARES addresses, but with a wider service portfolio.
• DDB: DDB is a global advertising and brand agency with a broad creative network and significant presence in Brazil. It competes with MARES for integrated campaign and communications work, although it offers much greater geographic and service scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/agenciamares
• Instagraminstagram.com/agencia_mares

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARES