English.Agency

What English.Agency does

English.Agency (legal entity: English Agency Inc.) is a Taiwan-incorporated, privately held B2B2C SaaS platform founded in 2017 that connects educational institutions with education agents and Asian students seeking English-language and study-abroad opportunities. The platform provides member schools with indexed local websites, content marketing support via an in-house local editor team, an agent network database, an application and commission management system, and an event hosting module (webinars, O2O events, live streaming) integrated with Facebook and Google advertising. The company also aggregates a network of 100+ indexed websites to drive discovery for member institutions.

The business is monetized through four monthly subscription tiers ranging from a free/$1 Listing tier to a $899 Gold tier (capped at 100 members), supplemented by a 7.5% transaction fee applied each time an agent registers a student through the EA application system. Go-to-market combines self-serve website registration, sales-assisted enterprise onboarding (with a Customer Success lead), an agent channel that acts as a referral/reseller layer, and event-driven demand generation. Reported scale metrics include 10,000 platform members and 120,000 monthly traffic, with a six-person leadership team (Founder James, CTO Roli, COO Abeni, Digital Strategist Zac, Customer Success Edward, Content Manager Manuela) operating from Taiwan and serving primarily Asia and Southeast Asia.

Name

English.Agency

Legal name

English Agency Inc.

Website

https://english.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

English.Agency is a Taiwan-based B2B2C SaaS platform that helps educational institutions connect with education agents and Asian students through local websites, content marketing, an agent network, and event hosting tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Membership Fees: Monthly subscription tiers providing access to platform features, domain hosting, application system, and guaranteed traffic sessions. Four tiers from $1 to $899/month based on feature access and session volume.
2. Transaction Commission: 7.5% system transaction charge per student when student registration occurs on the EA application system. This applies across all membership tiers as a usage-based fee on actual student placements.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

English.Agency operates a B2B2C SaaS platform that helps international educational institutions market themselves and recruit students in Asia. Schools join via tiered monthly memberships that include a dedicated local website, an agent network database, an event hosting platform (webinars, O2O events, live streaming), and an application system for tracking student registrations. The company additionally earns a 7.5% transaction commission on each student registered through its application system.

Product overview

English.Agency operates as a unified B2B2C SaaS platform serving educational institutions seeking to grow their international student enrollment in Asia. The core EA Platform integrates website listing/marketing tools with an Agent Network database and an Event Platform for hosting webinars and online-to-offline events. The service is delivered through four membership tiers (Listing at $1/month, Basic at $299/month, Advanced at $499/month, and Gold at $899/month), each offering progressively more sessions, website features, and application system capabilities. Schools access the platform to create local websites, connect with agents, and host promotional events, while agents use the platform to register students under member schools.

Differentiator

Problem solved

Functional benefit

Products and services

• EA Platform (English Agency Platform) A B2B2C SaaS platform that gives educational institutions a local website, access to an agent network database, an event hosting module, and an application system for tracking student registrations. It is designed for international schools, language schools, and educational service providers seeking to grow student enrollment from Asian markets without relying on traditional exhibition marketing.
• Agent Network A database of registered education agents and recruiters that member schools can access to promote their programs and recruit students. Agents use the platform to register students under member schools and earn commissions on placements processed through the EA Application System.
• EA Event Platform An online event hosting platform that supports webinars, online-to-offline (O2O) events, and live streaming. Schools can promote their events through Facebook and Google advertising integrations to reach target agent and student audiences in Asia.
• School Local Website Service A bundled website service that gives each member school an appointed branded domain and a local website with content marketing support from English.Agency's local editor team, indexed across the EA network of over 100 educational websites to raise local awareness.

Quantifiable outcome

• 46 students increase compared to previous year for Howdy English in Taiwan
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ApplyBoard: ApplyBoard is a B2B platform connecting international students, recruitment partners (agents), and educational institutions — directly comparable to English.Agency's school/agent/student B2B2C model with application management and transaction fees.
• Studyportals: Studyportals is a study-abroad discovery and recruitment platform used by universities and agents to reach international students, sharing English.Agency's core function of helping educational institutions attract Asian/outbound students through online channels.
• Keystone Education Group: Keystone operates an international education marketing and student recruitment network with agents across multiple corridors, closely matching English.Agency's agent-mediated recruitment thesis for English-language and study-abroad programs.
• Global Admissions: Global Admissions is a student recruitment platform that works with educational partners and agents to place international students, paralleling English.Agency's agent-network-driven placement model for English-language and higher-education institutions.

Emerging players

• Educatly: Educatly is an emerging recruitment platform for international students that enables institutions to manage applications and agent relationships — overlapping with English.Agency's application-system and event-marketing functionality, though with a broader geographic footprint.
• Adventus.io: Adventus.io provides a SaaS platform for international student recruitment with agent and institution portals, directly comparable to English.Agency's B2B2C SaaS approach to school–agent–student matching.

Broad incumbents

• IDP Education: IDP is a large global education services company that places international students with universities and English-language schools, including IELTS testing; it operates in the same international-student-recruitment category as English.Agency but at vastly greater scale and breadth.
• QS (Quacquarelli Symonds): QS provides higher-education marketing, rankings, and student-recruitment events globally; its university-partner marketing and events business overlaps with English.Agency's exhibition-alternative positioning for international student recruitment.
• Navitas: Navitas runs pathway programs and partnership-driven international student recruitment for universities worldwide, addressing the same demand (Asian students entering English-language higher education) that English.Agency targets via its agent and event channels.

Regional players

• LeapEd: LeapEd is an Asia-Pacific-focused education services group operating alternative education pathways; it shares English.Agency's regional orientation and English-language learning focus, though it operates more as an incumbent provider than a recruitment marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/english.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about English.Agency