Creative Planet

What Creative Planet does

Creative Planet AB is a Stockholm-based, founder-led digital agency founded in 2010 that delivers custom web application development, UX design, website and mobile app development, e-learning, e-commerce, and brand identity services. The team combines specialists across graphic production, system development, photo and video, illustration, and 3D, with several members having collaborated for more than 20 years across predecessor entities Fastlane Communications (Los Angeles) and Fraggleway (France). The company serves enterprise clients across at least seven verticals — including nuclear and general insurance (NNI, Allianz Hungary/HNIP, NIS), healthcare and genetics (iCellate via LAMS and Genemate), energy (Swedish Biofuels), cultural ticketing (Papagena), education (Axelsons), franchising (Franchise Finder), and consumer goods (Bonvisi) — with project footprints in Sweden, broader Europe, and the United States.

Technically, Creative Planet builds with open object programming and MVC web application architecture using agile iterative methodology, delivering front-end, back-end, and API full-stack development, and integrates with third-party identity and payment services such as Sweden's BankID. Notable proprietary or semi-proprietary products include the Nuclear Insurance System (NIS) SaaS-integrated insurance platform, a multilingual Claims Management System, LAMS (a LIMS-equivalent for genetic analysis workflows), the Genemate patient-facing web application, the B2B ticketing intranet built for Papagena, and Quiz'em, an interactive event gaming application.

The business model is project-based professional services with two pricing structures: flat price for fixed-scope projects and time-and-materials for variable-scope or ongoing work. Go-to-market is direct client engagement via the company website and portfolio, with no disclosed outbound sales motion, marketing budget, or external funding. The firm is privately held, bootstrapped, and operates with a small core team supplemented by freelancers, suggesting a stable but capacity-constrained operating model rather than a venture-scale growth profile.

Name

Creative Planet

Legal name

Creative Planet AB

Website

https://creativeplanet.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Planet AB is a Stockholm-based digital agency founded in 2010 that builds custom web applications, UX design, and brand identity services for enterprise clients across insurance, healthcare, energy, education, and cultural sectors in Europe and the United States.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Custom web development
• UX design services
• Mobile app development
• E-commerce solutions
• Brand identity design

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom project development and design services: Project-based professional services with two pricing structures: flat price for fixed scope work, and time & materials for unknown or ongoing work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Creative Planet is a Swedish digital agency based in Gothenburg that provides custom web application development, UX/UI design, website development, mobile app development, e-learning solutions, e-commerce solutions, and brand identity services for startups, agencies, and larger businesses. In addition to custom services, it develops and sells proprietary software products such as NIS, LAMS, Genemate, a Claims Management System, Quiz'em, and the Papagena B2B Ticketing System.

Product overview

Creative Planet is a full-service digital agency offering a comprehensive portfolio of products and services. The core offering includes Custom Web Application Development using open object programming with MVC architecture, UX Design Services, Website Development, Mobile App Development, E-learning Solutions, E-commerce Solutions, and Brand Identity Services. Key proprietary products include the Nuclear Insurance System (NIS) SaaS platform for insurance management, a multi-language Claims Management System, LAMS (Laboratory Analysis Management System) for genetic analysis workflows, Genemate web application with BankID integration for healthcare, and Quiz'em interactive event gaming application. The company also delivers specialized internal systems including B2B ticketing solutions for cultural events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• LAMS version 3 launched with extended analysis services
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Useinsider: Swedish digital agency offering custom web development, UX/UI design, and branding for enterprise clients — directly comparable service stack and Stockholm-headquartered operating model.
• North Kingdom: Swedish digital creative agency based in Skellefteå/Stockholm delivering brand experiences, digital products, and custom web/app work — directly comparable in offering mix and Nordic enterprise client base to Creative Planet.
• B-Reel: Stockholm-founded digital creative studio producing interactive experiences, digital products, and branded content for global brands — closely comparable in multidisciplinary digital agency model and Stockholm roots.
• Great Works: Stockholm-based digital agency combining strategy, design, and technology to build digital products and services — directly comparable boutique full-service model in the same city and market.
• Ustwo Studio: London-headquartered digital product studio offering custom software, UX design, and brand experiences for enterprise and startup clients — comparable full-service multidisciplinary model targeting similar enterprise mandates.

Broad incumbents

• Fjord (Accenture Song): Global design and innovation consultancy within Accenture Song offering service design, product, and brand experience work — comparable end-to-end digital capabilities but as part of a much larger portfolio of services.
• IDEO: Globally recognized design consultancy delivering human-centered design, digital products, and brand innovation — comparable on the design and product strategy side but operating at significantly larger scale and scope.
• Netlight: Nordic technology and management consultancy with offices in Stockholm delivering digital strategy, software, and design to enterprise clients — comparable Scandinavian enterprise client base though tilted more toward consulting than product delivery.
• KPMG Nova (Sweden): Big-Four-adjacent digital delivery unit based in Sweden building custom software, design, and digital products for enterprise — comparable in targeting enterprise digital builds but embedded in a much larger professional services portfolio.

Others

• Hyper Island: Stockholm-based digital business school and innovation house that also runs industry collaboration projects — adjacent ecosystem participant producing digital talent and innovation outputs comparable to Creative Planet's local market context.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Planet